Concentration Of Media Ownership Essay

1029 words - 5 pages

The media kingpin I selected is Oprah Winfrey because of her brilliant media ownership. Oprah is one massive achievement. In 2003, Oprah broke a record and a barrier by becoming the 1st African American woman to reach a billionaire standing. As quoted by Josh Nichols “OPRAH CAN DO ANYTHING!!!” Oprah Winfrey, made history on daytime TV, captivating the hearts and minds of people worldwide.
Concentration of media ownership is a procedure where gradually less people control growing parts of the media. Modern studies show growing numbers in union, with a lot of media businesses that are already focused and led by a small number ...view middle of the document...

In April 2011 out of 1,379 profit-making TV stations, only eight stations are owned by African Americans. African Americans included 13% of the american population but only owned 1.3% of its TV stations in 2006. The study found that there was no further development in the level of minority ownership in television since 1998.
(Street.com, 2011)
The Oprah Winfrey Network “OWN” for short is run by its founder, CEO and chief creative officer Oprah herself. Oprah Winfrey created Harpo Films in 1990. Harpo signed a long term contract with ABC to air Oprah Winfrey Presents. Erik Logan is the present presidents of Harpo Studios, the TV arm of Oprahs Harpo Productions, is the co- president of OWN, Harpos aims all production on OWN.
Oprah aims to turn around the start-up’s second-rate ratings and stop a disaster of belief that has plagued OWN since its much heralded January launch with MTV exec Christina Norman as CEO.
Dr Phil and the Oprah Winfrey shows are the most known productions by Harpo. (brandchannel.com, 2012)
American television highpoints and celebrates Oprah's important introduction of the Oprah Winfrey Network (OWN) we can all revel on her success. Oprah has been a uniting confident force in America years, for some of us these successes have deeper meaning particularly in the African American race. In like manner to the tear filled achievement that spread across America and the world when President Barack Obama was inducted, Oprah's success signs yet another blow in the foundation of established racism in America. We should see the colossal tests Oprah has overcome. it took Oprah and the institution, to crash through the media barrier created the opening for this Media Giant. Let us also be known that Oprah will continue the assault against all odds, until there is equal playing field.
Despite the shows major successes in 2011 after twenty-five years Oprah has decided to end her award winning TV talk show. Oprah Winfrey’s Show is not being demoted to reruns on a second-rate channel. And Oprah's is set...

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