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Conceptualizing A Business: Paper

1074 words - 5 pages

PetCare's mission is to provide a one stop pet shop store that sells and delivers small breed dogs, and provides the best possible quality of supplies and services for our customer's dogs in a clean, friendly and upscale business atmosphere where customers will be comfortable leaving their pets. As an added value for our customers PetCare offers unique personalized products and services such as personalized gift baskets and personalized internet sales. The services the store provides will be above and beyond of what our competition can offer, all our services and products carry a full 30 day money-back guarantee. PetCare is committed to highest standards of customer service, with the ...view middle of the document...

Products•Small breed dogs of about 8 to 16 pounds at full size, only the following registered breeds will be offered: Maltese, Miniature Dachshund, Chihuahua, Miniature and Toy Poodle, Yorkshire Terrier (Yorkie), Jack Russell Terrier, Miniature Pinscher, and Shih Tzu.•The best brands of canine food and high quality accessories and toys will be sold.•Personalized gift baskets will be available according to customer's instructions.Services•Overnight Care: Leave your pet for as long as necessary for around the clock care and attention.•Daycare: Provide a fun, and safe atmosphere for pets to spend the day exercising and enjoying the company of other pets.•In-home Animal Care: Staff will go to the customer's home to feed, walk, play, and check on pets as often as requested. Mail will be picked up and plants watered if requested.•Wash Your Own Pet: Provide tubs, brushes, environmentally safe shampoo, dryers and aprons for clients who bring their pets in to wash. A small fee will be charged for this service.•Pet Grooming: Provide on-site professional pet grooming services.•Animal Behavior Courses: Provide certified animal training courses for the beginner, intermediate, and advanced.TechnologyPetCare will maintain the latest Windows and Internet capabilities including complete email capabilities on the Internet in order to work directly with clients for reservations, purchasing products online, asking questions, and providing information. In addition, PetCare will also have a Web page to provide customers with information about our products and services.Differentiation•Emphasis on service: The services we provide will be above and beyond what our competition can offer, all our services and products carry a full 30 day money-back guarantee. PetCare is committed to the highest standards of customer service.•Customers for life: PetCare is committed to building a long term relationships with clients, not just an occasional visit.•One stop pet shop: Our customers will enjoy the convenience of having access to multiple services in one location.•24 hours service: Unlike the competition, our...

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