Doing business in South Africa
Why South Africa?
There are many reasons why I have chosen South Africa. Probably the main reason is well explained by its flag and the nickname derived by it: "Rainbow Nation".
This nickname was coined by the first black Archbishop of Cape Town, Desmond Tutu, who played an important role in ethically re-building South Africa in 1994, after the disasters caused by decades of Apartheid.
This nickname was minted to describe the ideal of pacific cohabitation between the many different cultures and ethnic groups that South Africa hosts.
And that last one ideal is the main reason why I have chosen this country. In South Africa are living together, and sharing the same space, thirteen different ethnic groups coming from all over the world: there are Europeans, Chinese, Indians and Africans races and there are eleven official languages. This cultural mix influenced even the decision about the number of capital city to be considered: actually South Africa is the only country in the world with three capital city. This simultaneous presence of so many cultural differences guided by the same government and by the same laws is the main reason why I considered South Africa to be an absolute interesting stage to observe how different culture interact each other, and how is possible to found a common way and a common sense of nation in so much diversity (goal still not completely accomplished).
Another reason is probably the even more important role that South Africa is playing in the international context. It is responsible for more than 1/3 of the sub-Saharian African GDP and after the 2010 world football championship, this country started to be considered as one of the most prominent in the world because of its economic and political growing strength, fact that brought South Africa to be included in the acronym "BRICS"( before "BRIC": Brazil, Russia, India, China), indicating an increased importance in the world's political disposition.
In order to accomplish the goal of doing a successful business in South Africa is very important to know its whole context because this State is probably one of the most differentiate in the world.
For this reason, before talking about business cultural aspects, it is important to know where these aspects come from, analyzing different contexts:
The history of this country acquire a great importance for people who want to do business in South Africa, especially concerning the last sixty years. The large amount of races cohabiting, the apartheid, the different languages spoken, the different habits of each ethnic group can be understood only...