Linking The Glocal Essay

857 words - 4 pages

In general, Globalization refers to the act of extending or globalizing to all or other parts of the world, which in turn leads to the global acceptance of certain governing rules, norms, economic tendencies, etc. (1). Globalization of sport, especially the Olympic Games, allows not only for local but also global connections and links through the movement of many ideas, governing rules, etc. across national and international borders. The globalization of the Olympic Games has come to be through many different means such as media coverage which over the years has astonishingly increased leading to more exposure of the games to a growing number of countries. Furthermore, globalization is said to be a key word for the business sector and in the specific case of the Olympics, tourism, commercialism, marketing, celebrity endorsements and corporate sponsorship have had a significant impact on globalization increasing the interconnectivity between national economies (2). The establishment of the transnational organization International Olympic Committee (IOC) and their regulatory role made the Olympics an important part of the political globalization. The IOC possesses the role of choosing the hosting country of the Olympics and sets up standards which countries must meet in order to become eligible to host the games, which causes countries to unknowingly inherit similar ideologies which are created by the IOC, in order to become the ‘ideal’ hosting country. Combined, the global reach of these many aspects of the Olympic Games reveal a shrinking world, enforcing the interconnection between the local and global (2).
Firstly, the most worldwide aspect of popular culture happens to be sport. Sport is understood and reaches across all languages and countries attracting a ride range of participants and spectators. The number of hours spent watching sports is equivalent to the number of hours sports are played by individuals, not just locally but also globally. Sport is a universal aspect of pop culture that is extremely local in the sense that we support the local sports teams of the cities in which we live, however sport is also global for instance in that we watch local sports on a foreign television networks (1). Moreover, sport becomes an important aspect of the government in an abundance of ways such as promoting physical health and wellbeing across the globe, creating shared ideologies which became important by the state socialists and capitalist countries in the late 20th century through to today. Sports, in particular the Olympics, bind people together and create a nexus between the local and global. For example without the globalization of the Olympics, what would...

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