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Consumer Behavior Essay

867 words - 3 pages

One "official" definition of consumer behavior is "The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society." Although it is not necessary to memorize this definition.(Kotler,2005)Consumer behavior involves the use and disposal of products as well as the study of how they are purchased. Product use is often of great interest to the marketer, because this may influence how a product is best positioned or how we can encourage increased consumption. Since many environmental problems result from product disposal (e.g., motor oil being sent into sewage systems to save the recycling fee, or garbage piling up at landfills) this is also an area of interest.Consumer behavior involves services and ideas as well as tangible products. (McCarthy,2007)The impact of consumer behavior on society is also of relevance. For example, aggressive marketing of high fat foods, or aggressive marketing of easy credit, may have serious repercussions for the national health and economy.Sensory stimuli are inputs to the senses. People detect stimuli through a variety of sensory receptors. These are the organs of perception. Although we may think of them in terms of the classic five (vision, smell, hearing, touch, and taste), it turns out that our organs or perception are more numerous and specialized than this. Indeed, some researchers suggest that there are as many as 32 different sensory systems. While recognizing the diversity of our perceptual apparatus, we nonetheless organize our discussion of sensation around the five traditional systems.Applying 4 P'sH and R BlockH and R Block has offered many products over the years, they have changed the way taxes were transmitted to the IRS in 1986 when they piloted a program that electronically checked for errors and at the same time submitted the returns to the IRS in record time. They altered the process further about a decade later when they began offering the Refund Anticipation Loan (RAL). A customer now has many options to choose from when determining how rapidly they want their refund. (McColl-Kennedy, 2003)They can have it in as few as one to two days by applying for the Refund Anticipation Loan, 8 -14 days by filing electronically, or in as little as three to four weeks by mailing their forms in to the IRS location assigned to their state. They also offer an online tax preparation service where the customer can complete their own taxes online and submit them electronically for as...

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