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Consumer Behavior Essay

2036 words - 8 pages

INTRODUCTIONUnder this task, I am going to discuss and explain what is the product that attracted me to buy it and what makes me satisfied by buying it.I am going to say that, I have bought Samsung Galaxy Note 10.1 last month. This is actually a mobile phone but has been enlarged its size to be looking like a tablet. It has the same functions as a phone where it can be used for texting, calling and et cetera.BRIEF EXPLANATION ON THE PRODUCTThe Samsung Galaxy Note 10.1 is a 10.1-inch tablet computer designed, developed and marketed by Samsung Electronics. The Note 10 used as a medium for multimedia usage including movies, music and also web browsing. It is the second edition in the Samsung Galaxy Note range, which is enhanced with the use of styles that has been named as S-Pen (S stands for Samsung), as an input device for certain tasks such as writing, sketching and note-taking.Note 10.1 was released on February 27, 2012 at Mobile World Congress in Barcelona, Spain. This tablet was released in Saudi Arabia, Germany and the United Arab Emirates on August 6, 2012. Note 10.1, including 16, 32 and 64 GB of internal storage's goal and 2 GB of DDR3 memory. On August 16, 2012, Note 10.1 was launched in the United States, South Korea and the United Kingdom.A reformation to Android 4.1 Jelly Bean was made available, either as an over-the-air update or through Samsung Kies. Samsung somehow has standardized the interface with its TouchWiz UX software. Some Samsung apps offer a "Split screen" function by which two apps will share the screen of the tablet in a time.ChatON has basic features such as automatic enrollment friends, chat, text & multimedia. Advantage ChatOn is having an animated picture can make people more interested to download this application.DECISION MAKING PROCESSThere are several steps that I have followed in making my decision to buy a Samsung Galaxy Note 10.1. Those are:Step 1: Identifying and clarifying the decision to be made. This means that I have to identify and clarify why I wanted to buy the Note 10. I must clearly state why I chose Note 10 instead of any other tablets such as iPad 4, Samsung Galaxy Tab 7.2, and et cetera.Step 2: Identifying possible decision options. The next step requires the decision maker to spell out, as clearly as possible, just what the decision alternatives really are. In this step, I have to consider other options or possible alternatives if I want to buy a tablet. Is it necessary? If it is necessary, then why must I choose Note 10 instead of other tablets? And other alternatives, why do not I just buy Smartphone instead of Note 10?Step 3: Gathering and processing information. Under this step, I will collect and process information that can help me in guiding towards the decision. I have to gather all of the pros and cons about Note 10 and somehow I need to compare it wisely with other tablets.Step 4: Making and the decision. After the information has been considered according to its relevance and...

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