Consumer Behaviour Examples Uwa Mgmt1203 Assignment

295 words - 2 pages

In order to understand the consumer buying decision, it’s crucial to take their involvement-the degree of interest in the product into consideration. Whether they possess the high or low involvement, it still has certain impact on their purchase behaviour. When the customer is highly involved they tend to engage in extended problem solving, which happens when they scrutinise all the information provided and process the key elements of message more deeply in order to minimise the perceived risk. For example, when Andrew want to buy a new lens for his camera, he started to look for information on the website, asking friends for advices or even go to the agents to test the sample product. However, when the customers have lower degree of interest in the product, they are more likely to take up limited problem solving or habitual decision making. Limited problem solving occurs during a purchase decision that call for a moderate amount of time and effort since they usually rely on their past...

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