Consumer Decision Making Assignment

700 words - 3 pages

How do consumers choose what products they are going to buy? Do they blindly walk in to a store and choose the first thing they see, or is there a science behind their behavior of buying? This is a question that has plagued researchers for years. Millions of products are bought worldwide every day, but what drives consumers to buy what they do? The book, Consumer Behavior, states that there are four views of consumer decision-making. These views are considered to be models of consumers (462). These models “refer[s] to a general view or perspective as to how (and why) individuals behave the way they do (462). The models are split into four different views of consumer behavior in the ...view middle of the document...

This is exemplified when one is in need or a certain product but there are may different types available and they have to choose the one that suits them best. An example of this is a woman is in need of a new vacuum cleaner but there are many on the market. She will compare vacuum cleaners by their brands, prices, attachments, suction power, and weight. In order to cope with too much information coming in, also known as “information overload”, she uses decision making rules to rule out which vacuums are absolutely not going to be considered (463). Eventually, the woman will rule out all of the vacuums but one. She was constantly seeking information about a product that she needed and through all her research and comparing she ultimately found what she was looking for.
The final criticism says that, “consumers are likely to cease their information-seeking efforts when they perceive that they have sufficient information about some of the alternatives to make a ‘satisfactory’ decision” (463). An...

Find Another Essay On Consumer Decision Making Assignment

Information Relevancy for Online Consumer Decision-making

1581 words - 6 pages , consumers’ product information needs may vary at different pages of a company’s website. In other words, consumers’ homepage information needs may different from their needs at the subsequent level of websites. In addition, rarely do we witness efforts to understand consumer information needs in light with their decision making stages at the various web pages. Once a consumer gets on OTAs homepage, such as www.expedia.com, he or she will make a

Decision making process of consumer behaviour

3492 words - 14 pages Decision making is a focal interest in consumer-behavior research; consumers constantly make decisions about the selection, consumption, and disposal of products. Many of the most important decisions consumers face involve making difficult trade-offs such as price versus safety in purchasing an automobile, quality of life versus longevity in some health care choices, or risk versus return in selecting investments for a child's educational

Extensive decision-making process - consumer behaviour: analyse the many elements of EKB's consumer decision model in relation to consumer behaviour

5457 words - 22 pages and justifying consumer behaviour.The model was applied in context with our decision to purchase a holiday to Vanuatu, as this type of purchase is best suited to an extensive decision-making model (Sheth & Mittal, 2004). The various aspects of the model are explored using the knowledge gained during our research into various sources for this particular holiday. Recommendations based on our experience and researches have also been considered in

Using the theory of consumer behavior, conduct critical analysis on the decision making process

3791 words - 15 pages 1. IntroductionWith the dynamic environment, undoubtedly, each firm attempts to study and understand the consumer behavior due to businesses stay in business by attracting and retaining customers (Arnould, Price & Zinkhan, 2002, p6). As the basic consumer decision-making unit, family are most frequently examined by many marketers because decision making by family differs in many ways from decisions made by an individuals. According to

How Martketers Use Nonverbal Communication to Influence Consumer Decision Making Process

1458 words - 6 pages Outline Purpose: • I want to show how marketers use nonverbal communication to influence consumer decision making process Introduction: • Consumers don't even realize how heavily their decision making process is influenced by nonverbal communication Body Outline: • Main Idea Nonverbal communication as a an consumer decision making influencer • Physical communication • Signs of communication (mechanical communication) • Aesthetic

Innovation is the key to product progress. How does a consumer make his or her decision? Model of consumer decision making? What is innovation? What is product progres?

1312 words - 5 pages consumers by other more innovative firms.But we must keep in mind that being innovative doesn't mean that we come up with ideas that are not practical for the consumer. Since we already know that the consumers' decision-making process tells us that the consumer evaluates alternatives and then also tries and tests other products, we, as marketers need to make sure we provide the consumer with such a product that they are

Consumers Union

555 words - 2 pages the stages a consumer passes through in making choices about which products and services. There are five stages for the consumer buying decision process, the problem recognition, and information search, evaluation of alternatives, the purchase, and the post purchase evaluation. Thought in the case of Consumer’s Report customer can skip the problem recognition, the purchase, and the post purchase stages. Information search and evaluation of

Graces

1973 words - 8 pages Are You Who You Are? Turn In: Print, Sign, and Scan in your family life letter ONLY if you are unable to participate in the Family Life unit Unit: Mental Health Read and Do: Pg 6: Stressed Out? - Pg 9: The Decision Making Process: Assertiveness Assignment: How do you Handle Stress Assignment: Decision Making Unit: Mental Health Read and Do: Pg 11: Anger Management and Conflict Resolution/Violence Prevention Pg 12: Peer Pressure Strategies Unit

Consumer Buyer Organization Behavior in Marketing Analysis

1939 words - 8 pages had adds to their supplier within the market. There are many factors, which have been acknowledged and differentiate within organizational buying process and consumer as an individual to make decision according to Solomon (2002) Buying decision made by organizational normally involves people working for the company and known the products they want to buy and they are very influential, when it comes to buying decision making, they practice the

Principles of Marketing

2015 words - 9 pages Behaviour “Consumer behaviour: the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires” (Solomon,2006) Consumer behaviour focuses on how buyers think and behave when making a purchasing decision. There are certain stages in the thought process which every consumer follows when purchasing a product or a service. http

Sumsung

1156 words - 5 pages Cambodian Mekong University Individual Assignment Prepared by: Soth Sothea Year 1 Semester 2 Page 1 SAMSUNG I. COMPANY PROFILE Type Chaebol Industry Conglomerate Founded 1938 Founder(s) Lee Byung-chul Headquarters Samsung Town, Seoul, South Korea Area served Worldwide Key people Lee Kun-hee (Chairman of Samsung Electronics) Products Apparel, chemicals, consumer electronics, electronic components, medical equipment, precision instruments

Similar Essays

Consumer Decision Making Process Essay

1940 words - 8 pages Consumer Decision Making Process A key factor in successfully marketing new/existing products or implementing a product Extension is a thorough understanding of the motivation, learning, memory, and decision Processes that influence consumers purchasing behavior. Consumer purchasing behavior theories have found their way into managerial decision making to help companies more effectively develop and launch

Consumer Decision Making Process Essay

1327 words - 5 pages Challenged with competing products, companies are finding it more important to understand why a consumer would choose one product over another. To do this, the company needs to recognize the complex decision-making process a consumer goes through. The variety of products is always expanding, but with the consumers' limited temporal and cognitive resources, they cannot simply analyze all the products.Making rational choices does not only require

Consumer Behaviour: Decision Making Process Essay

879 words - 4 pages Challenged with competing products, companies are finding it more important to understand why a consumer would choose one product over another. To do this, the company needs to recognise the complex decision making process a consumer goes through. The variety of products is always expanding, but with the consumers' limited temporal and cognitive resources, they cannot simply analyse all the products.As Jon Elster (1989) points out, making

Consumer Decision Making Process Priority Mrktg345

229 words - 1 page Some companies weigh heavily upon the “Consumer Decision-Making process” which we know from our book considers five steps. This is the second time I’ve Heard of this but the first time I can properly explain it. But while learning about this it sparked some interest to know where I’ve seen these familiarities, then I had an “AHA!” moment and realized where I’ve seen it. Companies rely so heavily on the analysis of the “consumer decision making