Consumer Decision Making Process Priority Mrktg345

229 words - 1 page

Some companies weigh heavily upon the “Consumer Decision-Making process” which we know from our book considers five steps. This is the second time I’ve Heard of this but the first time I can properly explain it. But while learning about this it sparked some interest to know where I’ve seen these familiarities, then I had an “AHA!” moment and realized where I’ve seen it. Companies rely so heavily on the analysis of the “consumer decision making process”, some of them basically base their whole sales model off of it. Below there is a picture of what General Motors call their “Purchasing funnel”. This is where the concept became so real. Notice the arrow and where general motors come back into play after the customers “post purchase behavior” and them becoming aware that they will soon...

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