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Consumer Perception Towards Online Shopping In India

5372 words - 21 pages

"PERCEPTION OF INDIAN CONSUMERTOWARDSONLINE SHOPPING"SUBMITTED IN THE PARTIAL FULFILLMENTFOR THE REQUIREMENT OF THE AWARD OF DEGREEOF MBAUNDER THE GUIDANCE OF: SUBMITTED BY:Dr. VIJITA AGGRAWAL MANISH MAHARJANUSMS Roll no: 116166039112011-13University School of Management StudiesGuru Gobind Singh Indraprastha UniversitySector-16C Dwarka, Delhi-110075, (India)DECLARATIONI, MANISH MAHARJAN, hereby declare that the project titled "PERCEPTION OF INDIAN CONSUMER TOWARDS ONLIEN SHOPPING" is an original piece of research work carried out by me under the guidance and supervision of Dr. Vijita Aggrawal. The information has been collected from genuine & authentic sources. The work has been submitted in partial fulfillment of the requirement of Master in Business Administration to GURU GOVIND SINGH INDRAPRASTHA University.Date:Signature:Name: Manish MaharjanEnrollment Number: 11616603911ACKNOWLEDGEMENTThe successful completion of this report leaves me indebted to the following distinguished personal and they deserve special acknowledgement.I am indebted to Dr. Vijita Aggrawal for extending her guidance for all this time of my project work. She has always presented us innovative scientific ideas and has constantly helped us in overall development of our knowledge, skills, and personality. I am also thankful to the other faculty members of USMS for extending their valuable support for this project.I wish to express my sincere appreciation and gratitude to all those who in one-way or the other made this report successful one.Last but not the least; I am also extended our sincere thanks to the Respondents, who helped us during the course of our project and for their gracious attitude.Manish MaharjanEXECUTIVE SUMMARYConsumers are playing an important role in online shopping. The increasing use of Internet by the younger generation in India provides an emerging prospect for online retailers. India has more than 100 million internet users out of which one half opt for online purchases and the number is rising sharply every year. The growth in the number of online shoppers is greater than the growth in Internet users, indicating that more Internet users are becoming comfortable to shop online. Making purchase without leaving the place is of great interest to many consumers. Not only does these online shopping offer good deals, but also brings optimum convenience to the consumer. Moreover, the use of Internet tools for price searching and comparison provides an additional advantage in consumers' final decision, as they can purchase their desired products in the lowest available price. There are many advantages of doing online shopping like there is no geographical boundary-a consumer in Delhi can shop for something which an e-store in Punjab is offering, there is no time restrictions- the shopping is 24x7, the payment is online-there is no need to even handle the cash.This paper focuses on the understanding the perception on Indian consumers towards online...

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