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Consumerism Essay

1994 words - 8 pages

The cosmetic industry was highly influenced by the changes in the way persons consumed. From the development of new perfumes, make-up tools and colors, to the everyday lotions and cream men and women use today, the industry looks much different than it did in the late 19th century.
Perfumes are one of the many products of the cosmetics industry. Francis Coty was one of the developers of perfumes. He decided to revolutionize the perfume industry which has seen little change in the 19th century. Coty decided to reinvent palette perfume fragrances manufacturer. He developed Perfume City in 1909, a residential house which has been converted into a large industrial complex. While, Perfume City has increased by Coty in 1920 owned and controlled all aspects of its production of perfumes, including the fields of flowers, plants packaging print shops and delivery vehicles.
Coty understood that to succeed on a larger scale, we had to reach a wider public. His strategy was simple: to offer a product with a special appearance that was convenient to a variety of prices. Coty commissioned artists and producers such as René Lalique and Baccarat Glassworks of beauty products to design suitable soaked lush quality that has never been available to the masses.
The strategy paid off and the scent quickly became a luxury for the international consumer market almost instantly. In 1912, he opened branches in New York and London, an important move for the company. At the end of World War I, soldiers returned home with gifts for their sweetheart’s, French perfume. This has led to a demand for products in the U.S. Coty.
In the 1920s , Coty has continued to diversify and had a considerable segment of the Italian market , Swiss , German , Spanish and South American . By 1925, about 36 million women in Europe and America have used its products.
François Coty continued to direct his empire until his death in 1934. “One thing I miss, “ he confessed in the same year. “I have never been able to capture the scent of honeysuckle. “(Coty, 1934)
The art of makeup is older than the art of theater. There is no doubt that the ancient Egyptian makeup and even the caveman makeup is delight themselves It would be hard to say if makeup was originally a whim , desire to see more beautiful in the mirror or to frighten enemies .
There is no doubt that our ancestors used makeup in order to meet the needs of a religious rite. Priests makeup, makeup Vestals, even believers attending ceremonies.
In the middle Ages, makeup has gradually become a ritual of courtship, specifically men. Moreover, men were French court fashion initiative, of Spain or any other. They dusted, they freshener with aromatic substances, they wore wigs first and almost unbelievable- they wore stiletto heels first.
The tradition transmitted to us today the phrase “Shoes Louis XV “. It was out of decency women to treat the skin, lips or paint his hair up at a time...

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