Content Analysis

997 words - 4 pages

Content analysis can relate as far back as the 1930’s. ‘Media content analysis is the deconstruction of pieces of media with tendency towards either quantitative or qualitative research methods’(Bryant, 2014) .The Payne Fund USA (1930) conducted some early studies of the influence of films on children and used content analysis as a methodology for their research. However, they found that the methodology was flawed and the results that came back were not supported by the evidence. This methodology was mainly used in the industry to examine gender representations in the media and to try and examine whether there is bias used in the media industry. Although Content Analysis was seen as an ...view middle of the document...

In all of the fifteen articles, I will be looking at who the journalists have sourced the most throughout the article and select whether they are positive, neutral, negative, or mixed views from the journalists towards the government.

Content Analysis
The public sphere is a theory which was made central for understanding society as a whole. There are many different models and theory which exist in the academic literature. The earliest concept of the public sphere was made by the sociologist and philosopher Jürgen Habermas. It was a concept which emerged in the late 17th century when Bourgeoisie movements claimed and won political rights from absolute states (Zollmann, 2014). The public sphere is a very important theory as it helps us to understand how the media influences and passes on information to the public. News in todays society is usually mediatised, which means news is formed by political parties or the government, and then what they have said is changed “mediatised” when read by the public.
From looking at the articles in the London Times on the flood in February, over the two weeks in which I picked articles from, they all seemed to be very involved with the publics opinions and what they thought about the authorities and Government at the time. “They want to break the banks and let the River Parrett go free and find its own way to the Bridgewater. Five hundred years ago, the Somerset levels were stinking swamp and people died or ague, and that’s going to happen again. (Bruxelles, 2014). The newspaper had created its own public sphere in the articles I had found because the public were allowed to express what they thought from what the private sphere had said. There were also many of the opinions which were negative towards the government and authorities and I found out of all of the fifteen...

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