Corporate Culture Essay

1198 words - 5 pages

Most organizations today are working on changing the corporate culture within the company. With the evolvement of globalization most companies need to rethink how they conduct business. Larger corporations especially need to reengineer corporate policy, procedures, and processes to maintain stability and to improve overall corporate performance. Several large organizations have gone in the tank due to shady operations and stockholders are fed up with losing investments. Stockholder today will jump ship if they see a corporation is not meeting financial goals and customer expectations. With today's fragile marketplace and the talks of a recession on every news channel investors are not willing to risk today what they were yesterday. Corporate culture is extremely important for organizations today and this paper will describe how corporate culture plays a role in the organization's approach to customer relations and social responsibility.Organizational ApproachMost organizations have implemented total quality management, diversity programs, and upgraded there overall benefit packages. Other organizations may have restructured themselves, reengineered processes, and merged with other organizations but some of these organizations are not seeing or meeting forecasted results. "The good news is we're now learning more than ever about what it takes to achieve successful change in an organization and move people to dramatically higher levels of performance (Juechter, 1998)," but if an organization does not higher the right people and does not invest in the proper training to educate leadership, the corporation as a whole can fail. Corporations are starting to realize the validity and importance of corporate culture. "We are realizing that true success stems from the comprehensive effects of an organization's culture and rigorous, system-wide implementation of strategic change (Juechter, 1998)." The objective is to get to the heart and soul of the organization through a systematic approach that focuses on viewpoints, values, lifestyles, and opportunities of individuals beginning with executives through to day-to-day operators.Most corporations miss the mark in organizational approaches to address corporate culture adopting two of three critical components needed to focus on transcending corporate culture. Most corporation successfully achieve step one which is to develop missions, visions and values. Fewer achieve the second step which is focusing on the corporations total quality management. Total quality management centers on strategic thinking, restructuring, developing new systems and processes and finally employee skill sets and training needs, which are all very important features to help redevelop corporate culture. However, the third stage is where most corporations fall short because they don't get to the heart and soul of a corporate culture. Organizations miss the mark because they do not pay attention to how employees interact, behavioral...

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