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Corporate Social Responsibility Essay

1165 words - 5 pages

What would an even more complete CSR engagement look like?
In recent years, many corporations in the US and in Europe has made efforts to include Corporate Social Responsibility (CSR) as part of their decision making process. In Europe, the European Commission, a political body has been a leading advocate for CSR and has set the widely accepted definition of CSR (Aßländer, 2011). The European Commission view CSR as companies not just fulfilling the legal compliance and regulations, but advancing human capital, the environment and the relations with all stakeholders. In the green paper written by the commission initiates a debate on how the European Union (EU) can further promote CSR globally (European Commission, 2011). The case study on Host Europe is an excellent example of the European Commission’s vision of corporations taking the steps toward CSR. Looking at Host Europe, the company has invested great deal in CSR as it relate to energy use and the green data initiative. At the end of their initiative for anew green data center, Host Europe had established server energy-efficiency by 75 percent. Even with such as great success, Host Europe saw other measures that could further improve CSR. Host Europe sustainability report identified need for further sustainability in areas of work gender ratio, improving employee awareness, green IT and supply chain responsibility. Even though Host Europe’s gender ratio (less than 20 percent of employees were women) depicts the industry average, it strived to encourage a level playing field for women applicant without using gender as a decision criterion for hiring practices. Another area of improvement related to employees is CSR awareness. Host Europe sees a need to bring ecological awareness to employees to reduce the waste dealing with potential recyclables. Even with the efforts of lower energy use, the growth rate of the IT industry has increase the amount of hardware being disposed further contributing to waste management. In March of 2007, the United Nation’s Environmental Programme (UNEP) was launched I the global initiative to solve the waste problems from the electronic industry and reduce the environmental pollution from the disposal or recycling of those products. The UNEP discovered that the production of hazardous waste from the members of the EU increase by 10 percent in just three years (1997 to 2000) reaching 40 million tons. Statistics further showed that the hazardous waste grew another 22 percent between 2000 and 2005 (Boudier & BAensebaa, 2011). It is evident that the growth rate of hazardous waste from byproducts of e-industry calls for an increase in awareness. During the implementation of the new green data center, Host Europe did not see the separation of recyclable byproducts as logistically feasible. However, there is a need to implement a recycling program when looking out the past at which the hazardous waste is growing amongst the EU nations alone. Green IT initiative is...

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