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Corporate Social Responsibility Essay

885 words - 4 pages

1. Corporate Social Responsibility (CSR) is commonly known as responsibilities that are held responsible by the corporate in a social context (Wood et al. 2013, 27). Such examples are charitable events, providing jobs and upgrading of new skills, listening to what the society needs and amendments (mallenbaker 2013). CSR can be classified into 5 different dimensions which are Environmental, Social, Economic, Stakeholder, and voluntariness (A.Dahlsrud 2006). The environmental dimension focus on how corporate takes responsibility on the environment such as preserving natural wild life or pollution caused. The social dimension focus on how corporate link itself to the communities, neighborhood, and society to better understanding and needs. The economic dimension focuses on the consistent profitability or contributing to the economic development for the country. The stakeholder dimension focus on relationship between the corporate and suppliers, consumers, employees, or others that will be affected. The voluntariness dimension focus on the ethical and moral issues (A.Dahlsrud 2006). Though there are 5 dimensions of CSR to look into, different corporate and authors believe differently by accepting some important ones and neglecting the rest. CSR is a concept of belief which is not regulated, but emphasized for better benefits to the organization itself and to the world (mallenbaker 2013). The importance of CSR is heavily applied on "Breadtalk" which leads to continuous success since year 2000. "Breadtalk" has been evolving to meet consumer current and future needs by initially selling bread that are visually creative and fresh to creating new concept and innovative ideas such as bringing new healthier recipes with the combination of European and Asian flavors (breadtalk 2013). "Breadtalk" has branch out to 16 different countries across Asia and Middle East with a total of 395 outlets collecting sales of 150 million in year 2009 (breadtalk 2013). There are 3 main dimensions of CSR "Breadtalk" is mainly focusing on which are economic, society and stakeholder. The Economic dimension shows "Breadtalk" continuous and consistent increasing in profit since year 2000. The Society and stakeholder dimension shows that consumer growing needs are met by the evolving and fresh concept of breads. In conclusion, the goal of an organization is to make profit. According to the sources found, "Breadtalk" achieved in gathering different culture talents and creativity, adding with new machinery to increase productivity to meet and predict the huge demands of consumers (Breadtalk 2013). 2. Every individual are different and unique. If a group of people from the same culture differ, there will be a bigger difference when comparing a culture to another. Some examples of culture difference are how an individual is brought up with a different set of mindset, manners, perception, values, and food consumed. For business context, mediation techniques and corporate culture are...

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