Corporate Social Responsibility In Asia Pacific Region

600 words - 2 pages

Image is everything to a business; businesses without a face cannot survive in the dynamic environment leave alone sustain a loyal customer base. Thus, the essence of introducing the public relations department within an organization to handle matters relating to its image to the society in general, and also to guide on the services the organization may offer to the community. This department is engaged in the implementation of a Corporate Social Responsibility (CSR) or a corporate citizenship program that oversees its involvement in developing sustainable all round growth and development of the society in which it operates. CSR refers to an organization’s mechanism for ensuring that it goes beyond adhering to law by engaging in activities that create a positive impact in the lives of its customers, both internal and external, in the community and on the entire environment. It is a policy that keenly serves the strategy of the ‘triple bottom line’ that entails creating maximum value in regard to people, the planet, and the profit objective simultaneously. An effective CSR program improves the quality of life for its employees, their families and its immediate surroundings by solving the social challenges that face them.
While some organizations have adopted CSR programs due to pressure from trade unions and human rights groups, others have done so as a strategy for taking advantage of business opportunities in the environment. Globalization has opened up more opportunities for business but as a result, these businesses have to engage more actively in CSR to remain competitive. The level of corporate citizenship differs in different regions mainly because of culture and the type of business organizations that prevail (Peru, 2008). Peru (2008) identifies different reasons why organizations adopt CSR, among them being the need to address the social and economic challenges in the society while strengthening the traditional values of the community and instituting a modern society.
In a paper done by Sunil Venaik et al (2011) on...

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