Corporate Social Resposibility And Social Marketing

2675 words - 11 pages

MARKETING PLAN FOR ABC DIARY PRODUCTSTable of Contents3Introduction 41. CSR in Social Marketing 62. Theoretical framework of CSR and Social Marketing 73. How organizational gain its reputation by CSR and Social Marketing involvement 74. Corporate Philanthropy 95. How organization maintain Business ethics by involvement of social marketing and CSR 106. Latest trend of CSR and Social Marketing involvement in Businesses 11Conclusion 12References IntroductionThe concepts of Corporate Social Responsibility (CSR) and social marketing trend are works as in terms of corporate philanthropy or contributing for the charities and involving to social activities and gaining goodwill while making contributing to the communities have been practiced by many of organizations since late 1800s especially in the Europe and US. It had been legitimate in so far and it is directly benefited the shareholders while corporate donation being one of priority task on their agenda which could afford accordingly. Presently, the concept of corporate social responsibility has been developed primarily during sixties in US. This concept has developed with the idea of organizations responsibilities which go beyond their usual legal obligations. There are various schools of thought on CSR and Social Marketing which fluctuate in between two extremes like Firedman (1970) with the classical economic theory and Freeman (1984), Wood (1991) and Smith (1994) with socially oriented approach. The purpose of this study is explaining how CSR and Social Marketing activities support to gain organizational reputation while helping communities.1. CSR in Social MarketingAccording to marketing point of view there are much of fragmentations can be monitor in terms of unit of analysis and the social responsibility dimensions. According to the Kotler and Levy (1969) they have expressed the importance of corporate social responsibilities during nineteen sixties and seventies. They have further focused on the social duties which attached with the process of marketing as social marketing and not on entire social role of the company. As per Anderasen (1994) due to this reason, the area of social marketing has comes to play key role and it was specialized by contributing marketing activities to socially desirable performance and goals. Same way marketing literature has developed with much understand and involvement on ethical point of view, reasoning and decision making process of marketing experts. According to further explanation of Blodgett et al (2001) there is a requirement of paying little attention to the ethical responsibilities for the company as overall.Past studies have only paid little attention regarding how marketing thinking and practices can contribute to the socially responsible practices by the organization. Furthermore, when marketing scholars investigating on CSR, they have focus on this area with very narrow dimensions. According to Barone et al. (2000) marketing has developed...

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