When one thinks of a university they normally think of a traditional brick and mortar school or maybe an online school such as Columbia Southern. In regards to job-related training the thought is normally of specific task training in order to do your job. But what if these two seemingly unrelated learning aspects where to be combined? What if there was a learning environment where corporate culture could be learned as well as job training? That time has come and this training experience comes in the form of a corporate university and this model of training is changing the face of training.
In today’s ever-evolving corporate world it is becoming harder to keep up with ...view middle of the document...
Access to a corporations university is sometimes offered to suppliers, franchisees, and related organizations. This allows for the building of a bond and networking between all factions related to the business. This relatively new training approach is designed in order to keep a company’s training program aligned to the organizations overall vision and business strategy (Frazee, n.d.).
Corporate universities are one of the fastest growing portions of the adult education market place. In-fact this educational method is expected to exceed the numbers of traditional schools. The corporate university differs from the reactive training departments as it is more proactive in its learning approach. It further allows for the dissemination of the organizations culture. This method continues to enforce the development of job skills but takes the experience and emphasizes leadership, creative thinking, and problem solving. All of these are extremely important traits in employee development. This method of learning and corporate commitment in employee education gives a competitive edge in retention and recruitment of the best employees (Meister, 1998).
This edge can only be maintained if the organizations truly have the interest in developing the knowledge level of its employees. It must further ensure that corporate goals are a foundation and tied to the learning experience. Many corporate universities are partnering with the traditional brick and mortar schools in offering college credits for their courses that will transfer beyond their specific job function. An example of this partnership is illustrated by NYNEX, which is a large northeastern communications conglomerate, partnerships with over 20 colleges in developing an associate’s degree in telecommunications (Peak, 1997).
This corporate investment in its employees goes far beyond the traditional training role. The corporate university system/model is open to all employees regardless of their position in the company. Corporations want to build intellectual capital with in their companies and employees and in doing so they must be diverse in their course offerings. For example; Communications giant Sprint operates their University of Excellence and offers over 700 courses of instruction while conveying the goals and culture of the organization (Watson, 1995). The corporate university model is not only about educating employees, it is also about building leaders.
Pollitt references a case study describing a large beverage company...