Corporations And The Economy Essay

1427 words - 6 pages

Corporations and the Economy

     Economics is a very broad yet complex subject. Sometimes, in order to get a better view of the picture as a whole, it is useful to make an up-close and in-depth analysis of the elements which make up an economy. Examining the details of this topic can offer a revealing look into what composes a complex society such as that of America. Two very basic elements to be reviewed are ‘producers’ and ‘consumers’ and the relation that exists between the two. More specifically, as in the article I have chosen to review, how it is that a producer reaches its consumer, how their market is defined and what effects marketing has on both the targeted audience and third party members. Advertising takes on many forms in the world of business but a company’s ability to tune its methods and localize the market to which it wishes to peddle its goods may very well determine whether or not that company will prosper. Corporations are a very good example of effective mass advertising simply because of their size and high profile positions. Still, despite the enormity of these organizations, if they wish to continue their success among competitors they must adhere to the same rules as their smaller counterparts or suffer a nose dive in revenues. Things like cost and return must be considered in any marketing campaign that wishes to be successful. Anheuser-Busch is a super power in the world market. Primarily a manufacturer of beer, this corporation like many others has expanded into a variety of other markets to include, but not limited to: retail, tourism, foods, and theme parks; to name a few. For this investigation I shall take an in-depth look at this company’s stake in one of the world’s biggest sporting matches, the Super Bowl- a significant event and relative smorgasbord of advertising that reaches millions of consumers simultaneously.
     The news article “Bud-maker a major player in the sports world” appeared in an online news column written by reporter Scott Wapner on MSNBC.COM February 4, 2005. This is the article I have chosen to review in this presentation. The main subject of this article is a representative of Anheuser-Bush, Tony Ponturo, whose job is to travel around the country to various sporting events and examine the market to which his employer tailors. It is largely his decision that dictates how this corporate brewer will approach the sale of its product. While, from an entertainment aspect, this article may be seen as focusing on the exploits of a man who, by many men’s standards, has a job to be greatly envied, it offers a wonderful insight into the consumer market we live in and a snap-shot view of the way businesses analyze production and sales.
     You don’t have to be a football fan to look forward to the biggest NFL game of the year. In recent years, the commercials aired during the game have become as much of a crowd winner as...

Find Another Essay On Corporations and the economy

Avatar's Message About Imperialism, Corporations, and the Environment

2827 words - 11 pages ).” However, no matter how overwhelming Cameron’s use of new technology was, his message at the heart of the movie was not lost. By combining superb special effects and romantic principles, Cameron was able to speak out against imperialism, corporations, and environmental issues. The first principle used in Avatar is the green world. Of all the principles used in the movie the green world is the one principle that every other principle is based on. The

The Economy and Unemployment Essay

698 words - 3 pages The Economy and UnemploymentA well-known fact is that the economy is at one of the worst points in history. If people sit down to think of how the drop of the economy has affected them, they will come up with at least one common answer; unemployment. Everyone knows someone who has been laid off, most likely it was a family member, a friend or even themselves. Due to the fall of the economy, some companies have had to close some of their stores

Hamilton And The Economy

1435 words - 6 pages Your name Your teacher Date Hamilton and the Economy       Since the birth of the country, there have been many influences on its development. The economy in particular has been an area of great importance. Many people have been factors in the growth of the United States’ economy. Perhaps the earliest and most influential of these was Alexander Hamilton. As shown in his effective policies, such as assumption of

Immigration And The Economy

1665 words - 7 pages Canada is a special country, and one major aspect of Canada is its diversity. This is due to immigration, which helps and hurts Canada in many ways. Immigration creates jobs or takes them away? Immigration brings money into the economy or depletes money due to social services? These are some points being discussed throughout this essay. Many people are against immigration, while others are for immigration. This essay states the positive and

The Economy and SUVs

702 words - 3 pages SUV’s have become the center of a large controversy in the last couple of years. Many studies have been conducted on the relation to the economy and the popularity of the SUV. The sport utility vehicle not only affects the economy with its gas-guzzling capabilities during a time of war, but with the safety questions that have continued to arise. “Automobiles have a large impact on the quality of our environment and public health. Automobile

Banking and the Economy

1928 words - 8 pages entire economy, in many ways.In comparison to the larger banks of the world, Canada?s most major banks are not even close to the size and caliber of international banks like ING Direct, for example. This would not typically be a problem for Canadian banks, however when these international banks move into Canada, which has happened already, and is bound to happen even more as time passes and Canada becomes a more prosperous country, it quickly becomes

Inflation and the Economy

7838 words - 31 pages Inflation and the Economy WHY UNDER MONETARY FREEDOM INFLATION COULD BE STOPPED WITHOUT BRINGING ABOUT UNEMPLOYMENT 1. Unemployment and inflation do coexist and inflation causes much unemployment which would cease with it. 2. Excessively inflated prices would fall to market prices and so promote sales and employment. 3. Less government spending would mean more private spending. 4. Prices and wages could be adjusted fast. If

Globilization and the World Economy

1948 words - 8 pages . High performing economy due to globalization brings about increased flow of skilled and non-skilled jobs from developed to developing nations as corporations seek out for the cheapest labour among others (Clark & Wallace, 2002). As a result of this not all the developing countries will be able to benefit fully from globalization. COCA COLA opened the subsidiary company in China and employed the nationals not only because of

Internet Law And The Economy

1379 words - 6 pages Internet Law and the Economy Introduction This week's article review is taken from Ubiquity, an ACM IT Magazine and forum. The article is "The New Economy: Are Rules Irrelevant?" by Daniel W. Uhlfelder, Esq. In this article it is discussed how the new economy of the Internet move forward and enact laws that would be beneficial to all parties involved. This will be hard if not impossible because the Internet can cross boundaries where laws

Globalisation and the Indonesian Economy.

1626 words - 7 pages series of structural adjustments to Indonesia's economy through liberalisation, marketisation, deregulation, and privatisation. It has enhanced Indonesia's international competitiveness through introducing benefits from developments in the global economy. Indonesia's period of rapid globalisation (1987-1996) led to changes in policy direction, progressive economic liberalisation, massive capital inflows, and substantial economic

Air Pollution and the Economy

645 words - 3 pages Air Pollution and the Economy Air Pollution is the contamination of the atmosphere by gaseous, liquid, or solid wastes or by products that can endanger human health and the health and welfare of plants and animals, or can attack materials, reduce visibility, or produce undesirable odors. For example: air pollution can contaminate and kill many crops on a farm, it may also prevent them from ever growing on that land again. If the farms

Similar Essays

The Topic Of Power And Transnational Corporations

2578 words - 10 pages imagination, is seldom uninterested with aspects regarding a few favouring the few. Many of the issues surrounding the topic will be examined coming from this precise angle.Firstly it is fundamental to understand what these huge corporations are and why they are called trans-national corporations (TNC). TNCs are companies that produce goods or market services in more two or more countries. They are arguably the most important actors in the world economy

Like The Government And Corporations, Man

1047 words - 4 pages the ever increasing concentration of power that has made this status possible. As I read this article many passages and ideas seemed to jump out at me. The first is when Mills seeks to define who the power elite are and how they perceive themselves. Mills defines the power elite rather broadly, “They rule the big corporations, they run the machinery of the state...they direct the military establishment” (Anderson et al. Page 465). However

Globalization And The Rise Of Multinational Corporations And Branding

1448 words - 6 pages Globalization and the rise of multinational corporations and brandingA further, crucial aspect of globalization is the nature and power of multinational corporations. Such companies now account for over 33 per cent of world output, and 66 per cent of world trade (Gray 1999: 62). Significantly, something like a quarter of world trade occurs within multinational corporations (op. cit). This last point is well illustrated by the operations of car

Multinational Corporations And The Destruction Of The Family

1563 words - 6 pages development assistance, the IMF and World Bank often necessitate economic reforms that make nations increasingly vulnerable to the harm that unchecked multinational corporations can inflict to a nation's population. Two examples provided in the textbook were the economic reforms(increased privatization and an adoption of a free market economy) required by the IMF and World bank in Indonesia and Russia. These organizations impose these requirements to