This website uses cookies to ensure you have the best experience. Learn more

Country Project Marketing & Finance Paper

802 words - 3 pages

Country Project Marketing & Finance PaperA marketing mix is the controllable variable the company puts together to satisfy a target group (Perreault, Jr. & McCarthy, 2005, p. 36). Marketing mix is also a concept that summarizes the basic elements of effective implementation of the fundamental variables of marketing. The strategy chosen by the organization is followed through to the customer. These fundamental elements are commonly referred to as the Four P's. Properly covering each of these elements ensures an adequate coverage of reaching multiple customers in each market. The flexibility and robust nature of the concept is its most powerful aspect. A full understanding of each of the elements can be formulated into a comprehensive marketing plan.A typical marketing mix includes some product, offered at a price, with some promotion to tell potential customers about the product, and a way to reach the customer's place (Perreault et al, 2005, p. 36). On an International level the marketing mix is the set of choices the firm offers to its targeted markets. Many firms vary their marketing mix from country to country depending on differences in national culture, economic development, product standards, and distribution channels (Hill, 2005, p. 584).Product:Market research leads to the development of the end product or service that will be available to the end user. This is the basis for the operation of the company. It can range from any type of goods or services that a customer might not readily know about. Product development is a large part of gaining a larger market share. Advancing product development can also be used as a highlight in a marketing campaign (The Business Bureau-UK, 2002). For Playtex the product mix includes all the skin/sun care products in the Banana Boat line. In 2006, the Banana Boat product line accounted for approximately 36.3% ($230.8 million) of net sales by segment in the Playtex product mix (Playtex Corporate Website - Annual Report, 2007).Price:Successfully implementing the marketing strategy relies upon proper pricing of the product. Overheads must be recovered. The level of the price must be competitive. Customers must be willing to pay this price. Finally, profitability must be considered. Fully understanding the market structure enables proper pricing. For instance, a monopoly will dictate a certain price structure, while a truly competitive environment will dictate its own level of pricing. Careful consideration must be employed in order to successfully implement this portion of the marketing mix (The Business Bureau-UK, 2002).Market segmentation refers to identifying distinct groups of consumers whose purchasing behavior differs from others in important...

Find Another Essay On Country Project Marketing & Finance Paper

What is Project Finance? Essay

982 words - 4 pages I) Why Project Finance Firstly it is important to take into consideration the importance of growth and development for the major industries that maintain the economy of countries around the world, and for this matter the constant creation and renovation of infrastructure is totally necessary, in order to facilitate and accelerate the growth period of many industries driving each specific country. The second reason that to choose Project

Developing a New Business Model for Jaguar Land Rover

3853 words - 15 pages , evaluating the target market by looking at the different market segments (based on demographic segment data provided by JLR), arriving at a specific target segment and positioning the offering accordingly and finally the marketing mix involving the 4Ps (product, price, place and promotion). The UK Motor Finance Market Overview The Motor finance sector is a growth propelling engine in the UK. There are approximately 30 million cars on the road in

Project Management Services

1902 words - 8 pages Brief, concept plans, marketing report and the initial cost plan, CMR will develop a comprehensive financial model which will provide the core information to prepare a complete project feasibility study. With the financing parameters set, we will make recommendations on modifications to the development which will tailor the project to suite the development finance. 1.1.3 - Implementation Strategy and Master Program - An implementation

Argentina Economic Risk

689 words - 3 pages , purchasing insurance to transfer risks, and using project finance to the future management (Madura, 2010). On the other hand, not everything is bad news, it is a fact that even though the economy in Argentina shows weakness, the people in Argentina look the smartphones as a inelastic goods and are willing to pay the price for a good device, Pyramid research stated that 75% of people change their phone every year in Argentina (Pyramid Research, 2013

The Missing Costs and Benefits in Private Housing Projects

2381 words - 10 pages characters are: • It should detail the assumptions of input and output of the project. • It must indicate accepted and rejected alternatives. • It must draw attention to special risks. • It must draw attention to the expected development of economy. • It should discuss management marketing. • I must indicate the financial requirements over time. The easiest and simplest form of the above analysis is to "Put a social price on everything". Thus, estimators

Riordan Manufacturing Service Request

3662 words - 15 pages adapt to the new challenges. Failure to move forward with the business systems risks falling prey to any of the before mentioned issues.StakeholdersIdentification of the stakeholders affected by the proposed changes to the information systems is essential to the project planning process. A more efficient computer system will benefit marketing and sales by having a stable and consolidated electronic filing system. The two year plan to grow revenue

operations management

4713 words - 19 pages decree stipulated that the authority is to develop, maintain an efficient and effective coordination of an economical system of electricity supply to all parts of the federation. These are done through the functional divisions of NEPA such as generation, transmission, distribution, marketing, corporate and finance and administration headed by an executive director reporting to the Managing Director who takes charge of the day to day affairs

Project: Enterprise Resource Planning System

1718 words - 7 pages reduction in overall operating costs as it reduces the cost for inventory control as well as lowering production costs and marketing costs through avoiding the duplication of information but does not change the normal business process. Standardization of business processes Majority of ERP vendors design their products based on the industries best practices , these can be used by IRCL to standardise their own processes. A benefit of this would be

A detailed text of cadbury Chcolate Factory,Cocolate origin,making and marketing process

9991 words - 40 pages www.coursework.info£ Million Vaj Visit coursework ab in ab fo ab for ab more project ab Do ab not ab redistribute Vajcogc gcr segcgcw orgc gck ingc fogc gc.Sales ridha, please do not redistribute this paper. We work very hard to create this website, and we trust our visitors to respect it for the good of other students. Please, do not circulate this paper elsewhere on the internet. Anybody found doing so will be permanently banned.4,301coba bar sebabaw

loans granted by BRD

4538 words - 18 pages to the market. The critical factor in the success of these activities is the extent to which commercial sources of finance are willing to commit funds.Requirements and benefitsFor private sector projects, the EBRD is normally prepared to provide, in the form of debt or equity, up to 35 per cent of the long-term capital requirements of a single project or company. Pricing of debt will reflect primarily country and commercial risks and will conform

Defining Marketing Paper

1097 words - 4 pages definition of marketing. This paper will cover a personal definition of marketing along with definitions of marketing from two additional sources. In relations to the definitions provided, the importance of marketing and how the functions correspond in an organization will also be discussed. Finally, three examples from the business world will be provided in order to support explanations of the functions of marketing.Definitions of MarketingMarketing

Similar Essays

Use Of Project Management Software In Business

1278 words - 5 pages , file attachments, user preference, discussion forum, and message center (Websystems Inc.) (http://www.aceproject.com/features.htm). This software has the functional business system that supports the process. It is software that integrates the aspects of accounting, finance, marketing, operations management, and human resource management. KM Project is used by businesses to help manage project office to align to strategies, managing

Project Management Plan Essay

4159 words - 17 pages the project management plan. The team includes more technical members which have been outlined in the project management plan. 5.2 scope statement Scope Statement (Version 1.0) Project Title: StockFeed West Finance Application Date: 09/10/08 Prepared by: Varun, Jagwinder, Prasun & Sandeep Project Justification: StockFeed West operates a chain of stock feed stores across the country and employs around 150 people. The company

Business Of Field Essay

926 words - 4 pages food upon ordering from the website. I chose my major as finance because finance plays a crucial role in building up a healthy economy of a country. Finance impacts each and every individual, regardless of whether or not they have studied finance as a discipline. Companies, organizations and businesses deal with finance because it helps them to make qualitative and quantitative financial decisions regarding funding a particular project or managing

Project Finance Concepts, How It Works And Risks Associated

5748 words - 23 pages involved in project finance in mitigating those risks, against a set of indicators devised by EIRIS. Finally the paper discusses how financial institutions could further decrease their risk exposure while investing in largeand often controversial projects, as well as looking at best practice examples within the financial industry.EIRIS chose explicitly to look at project finance as a financial instrument and itsrelated risks and not solely at