This website uses cookies to ensure you have the best experience. Learn more

Cox Communications And Its Marketings Service

569 words - 3 pages

In this era of rapidly changing technology, competition among companies in the industry has steadily increased. A well-known firm in the telecommunications sector that has done considerably well is Cox Communications. The privately owned company is based in Atlanta, GA and it serves over six million customers nationwide. It is currently the third-largest cable service provider and the seventh-largest telephone service provider in the U.S. with over 6 million total customers. In addition to television and telephone, Cox Communications also offers internet and wireless solutions for business and consumers alike. I chose Cox Communications because I subscribe to their services and I believe the company has valuable consumer benefits that differentiate it from its competitors.
To maintain a competitive advantage in comparison to its competitors, namely Time Warner and AT&T, Cox Communications employs a broad product line as well as service reliability and quick response to network issues. Within each of the main product lines (telephone, internet and cable) are many features that allow the consumer to customize their services according to their needs. This is known as “bundling,” and Cox Communications was one of the first in the industry to offer such a group of services. For example, a customer can choose different levels of internet speed, combined with useful telephone features like caller ID, paired with any combination of cable channel packages. Bundling also entitles a customer to discounts based on the amount and length of services.
Moreover, Cox Communications uses a highly sophisticated monitoring system, Empirix Hammer, which allows it to operate its networks efficiently and catch any service interruptions early. Maintaining a close watch on their services ensures that any...

Find Another Essay On Cox Communications and Its Marketings Service

The Influence of a Hotel Quality of Service and Image and its Effect on Tourism Customer Loyalty

1636 words - 7 pages longer customer satisfaction, but customer loyalty, that constitutes the dominant factor in the success of a business organization. The increasing sophistication of customers’ demands also poses a challenge to the development of customer loyalty in the service industry (Kirwin, 1992). Modern consumers demand high-quality products and services and exhibit a low tolerance for products and services of mediocre quality. This has been an ever-increasing

Evaluate the organisation’s use and selection of tactical campaign elements of the promotional mix as part of its integrated marketing communications

2346 words - 10 pages Guinness, as one of the largest stout brands in Irelands well as the whole world, is a brand which contains not only strong Irish heritage but also a long history of more than 250 years of managing its own brand. (Guinness.com, 2013) Best known globally for the Guinness World Record from 20 Century (Guinness.com, 2013) it has not stopped moving forward and has maintained its leadership in the more competitive age. The successes of its marketing

Cox Enterprises

676 words - 3 pages . In 1985, the current chairman, Garner Anthony, merged Cox Communication into the private company Cox Enterprises, Inc. This single merger was the formation of one of the largest communications companies in the nation. 1988 was the introduction of James C. Kennedy as the chairman and CEO of Cox Enterprises. In 1991, the auto auction business, Manheim Auctions, doubled its size through a merger with General Electric Capital Auto Resale

PR Communications Process Analysis: Cox Communications

1727 words - 7 pages ISP's such as Cox Communications.Digital Subscriber Line (DSL) was developed in 1989 to rapidly send broadband signals of data in large quantities (DSL, 2006). What took hours before to view or download data now take minutes. Broadband usage was incorporated and cable providers developed another niche for providing an additional service product. Cox Communications jumped onto the internet bandwagon in 1988, developing their own internet protocol

Marketing Plan MKT 421

6575 words - 26 pages . However, major satellite and cable providers are quickly learning that streamlining customer revenue management and billing processes are critical to supporting a variety of services with different levels of programming, bundled service packages with single bills, personalized services, and real-time subscriber interactivity. In order to maintain its competitiveness, Cox Communications must be able to selectively target those services most

The Cyclooxygenase-2

2602 words - 10 pages arachidonic acid to determine COX-2 activity, concentration of arachidonic acid and the incubation time (short time like 15 min or 1 hr versus long time like 24 hrs or even longer) might be the major factors to be considered for observation of PGE2 production, as recently reported that arachidonic acid can stimulate substrate-dependent degradation of COX-2 (45). Further experiments are needed to clarify the COX-2 expression level and its enzyme

Crisis Communications

1282 words - 5 pages Crisis Communications Crisis communication is the most important aspect of external and internal organization communication. This type of communication ranges from image restoration campaigns to employee turnover. In the articles that I have analyzed, I discovered many examples of crisis communications and its importance. I will discuss the Bridgestone-Firestone Corporation’s image restoration campaign and explain Benoit’s theory of

DCF analysis (UNSW fins3625 assignment)

2196 words - 9 pages period and this is estimated by using multiple from comparable industries.Real options valuation as an alternative to DCF analysisIn the case of valuing Cox Communications, DCF analysis had some significant disadvantages, according to Martin. Cox Communications had the right, but not the obligation to obtain revenues from the "unlit" bandwidth capacity - its "stealth tier".The DCF analysis fails to value the potential revenue from the stealth tier

NSIAD

3685 words - 15 pages -dependent pathway involving nitric oxide (NO) release [38]. Importantly, several studies suggest that CGRP-mediated release of NO is very different from that mediated by Ach through PKA and/or PKB [39]. In addition, pretreatment with the COX inhibitor pirox- icam [40], had no significant impact on the CGRP binding activity to its receptor CRLR [40], suggesting that the function of CGRP is independent of COX inhibition [31]. Recently, we have

The Battle for Net Neutrality

1401 words - 6 pages The Battle for Net Neutrality Last January 14, 2014, a Washington D.C. court ruled out the Federal Communications Commission’s regulation on Open Internet or more popularly known as net neutrality. The decision on the case sparked debate between those fighting for net neutrality and the companies who want to take advantage of the internet’s popularity. This was a victory for Verizon, an Internet Service Provider, and other companies like it. In

Presidential Candidates Media Efforts

1010 words - 4 pages nationwide, recently joined Students 4 Dole, an organization of over two hundred schools and colleges nationwide, to form one of the largest collections of student leaders in America. McCain’s Campus Connection is now a central part of his Internet site, with its own e-mail communications network. According to Susan Carpenter, formerly of the National Vice-President of Communications and Promotions for Dole, “McCain has made a real effort to reach out

Similar Essays

A Nepalese School And Its Focus On Society And Service

2255 words - 10 pages . • When being asked about their aims, especially students of grade 10 answered they would like to work as a teacher but didn’t know the way to make their dreams come true. We provided the guidelines and suggestion and also told them we’re happy to help in the future as well. • They got to know their hidden talents and show them in front of their friends, teachers and us. • The children who didn’t know about the social service and its importance

The Service Of The River And Its Contribution To Death

918 words - 4 pages Joseph Conrad’s Heart of Darkness critiques the cause for expeditions and its effects on the land they voyage too. Kurtz accounts of expedition shows ironic details of patriotic intentions of creating goodness and prosperity in a country, but leaving it in disaster and chaos. However, in Conrad’s Heart of Darkness, Kurtz uses cluster images to describe the river and its services in numerous expeditions, yet masquing the truth of death as effects

The Two Activities Of Cox Z And Its Benefits

822 words - 4 pages In Biochemistry, Matthews 4th Edition the COX-2 is a bifunctional endoplasmic reticulum membrane enzyme with two activities in single heme-containing polypeptide chain. The first, a cyclooxygenase activity , introduces two molecules of O2 and gives PGG2. The cyclooxygenase reaction is one of the first steps in eicosanoid synthesis for prostaglandins. The second activity, a peroxidase, is a two electron reduction of the peroxide to give PGH2

The United States Contract Bidding Process And Its Effect On The Readiness And Reliability Of Our Nation’s Military Communications Systems

917 words - 4 pages Title of my paper: The United States Contract Bidding Process and Its Effect on the Readiness and Reliability of our Nation’s Military Communications Systems Introduction The United States Government has fostered a lowest bidder mentality among corporations and firms vying to provide government services. The resulting outcome of this system has allowed firms to sacrifice the quality in the materials, manpower and resources to construct and