This website uses cookies to ensure you have the best experience. Learn more

Core Consumers In India And China

874 words - 4 pages

Economist and marketers have predicted that in the near future the younger generation of China and India will be the core of most consumers spending in that region. According to research and records there are around 300 million people that live in China and India that are between the 16 and 30 years of age and that core has about $136 billion to spend.
Winning the loyalty of these youth is the key to being successful in your marketing. Most of the newer generation of consumers would prefer to purchase products that really reflect who they are personally and/or aspire to be. This can also be the way they express themselves or compensate for what they don't have. Another trend that is starting to emerge lately in China and India is that the youth are very receptive to products and brands they see can/will improve or drastically change how they lead their lives.
This same generation can now decide what they want and how they want to live within their community. In the past it was that the younger generations had to accept whatever their parents would pay for them. The economy there wasn’t very strong and consumers did not have a lot of money to spend. Now the youth there are much more focused on their needs, and they want to find different ways to define themselves more than any generation before them. They have a great desire to be unique or an awakening sense of self.
“Research has found that consumers under the age of 28 had zero savings. The reason for this is that they are optimistic about their futures that they are willing to spend everything they earn on clothes and consumer electronics. In a recent survey the respondents said they expected 10% to 20% annual salary increases so that they are spending completely for purposes of enjoying themselves. It is that optimism that has helped to increase the number of credit cards in circulation in China and India. It is not strange to see Chinese secretaries making $800 a month buying $1,000 Gucci bags.” (Wood, 2012)
The youthful shoppers, which are high end shoppers, are only part of the picture. There are still a lot of youth in smaller cities that don't have the money to spend on higher end products. So of course in these smaller cities the big brand name products have a harder sell. Being brought up in this lifestyle these youth have a different outlook with money and tend to believe that having these luxury brands do not matter. They also tend to look at those people that do buy and/or wear big brand names as wasteful. These youth will show...

Find Another Essay On Core Consumers in India and China

India and China Overpopulation Essay

1658 words - 7 pages cause malnutrition in large populations, poor air quality, and overuse of fossil fuels such as petroleum. Social issues that arise from having a superabundant population consist of overcrowding, limits on freedom, and an increased amount of uprising and conflict within the nation itself. China and India are the two most populated countries in the world. China has a population of 1.34 billion and India closely follows behind as the second most

FDI in Real Estate of India and China

4358 words - 17 pages FDI in Real Estate of India and China FDI refers to the investment made by a foreign individual or company in productive capacity of another country for example, the purchase or construction of a factory. FDI also refers to the purchase of a controlling interest in existing operations and businesses (known as mergers and acquisitions). Multinational firms seeking to tap natural resources, access lucrative or emerging markets, and keep

Modernization’s Effects on Gender Equality in China and India

1558 words - 6 pages examine the subtle nature of gender roles across different cultures. Throughout the 20th century, gender equality increased significantly in China and remained relatively stagnant in India. This discrepancy, however, is not due to a greater opportunity for demand politics from women in China. Rather, women’s empowerment in China was a mere vehicle for economic production, a progressive transformation for the sake Maoist goals. India, on the other

Memo: China and India threats

1631 words - 7 pages Contrary to previous predictions, China’s growth has slowed dramatically, and India’s economy has grown to become the globe’s largest economy. As a result, the United States faces India as a rising super power. India has similar threats that we had faced from China, including a larger population, and expanding nuclear arsenal, and an advanced technology. However India differs from the Chinese in that they are a democratic country and have

China, India, and Multinational Enterprises

1132 words - 5 pages Relevance According to the International Monetary Fund (IMF), World Economic Outlook, advanced economies with deficits will need to compensate for decreases in domestic demand with increases in international exports. Emerging markets such as China and India will compensate by shifting from international markets to their own domestic markets. The IMF has also projected that China will overtake the US economy by 2015 and India is

Comparison of China and India

3711 words - 15 pages Beata Jabłońska Żółwin, 22.04.2007'Comparison of development strategies in China and India'1. IntroductionThe media, financial press, are all talking about the rise of China and India in the international economy. China and India together constitute more than one-third of the world's population, both had similar development strategies prior to breaking out their insulation from the world economy and ushering from

Greek, India, and China contributions

642 words - 3 pages Today, our lives are based on technology. We have computers, iPods, phones, televisions, etc… but, what about the unnoticeable contributions that affect us more than we could imagine. The screw for example. The screw is everywhere around us. In fact its in your computers, televisions, iPods, and phones. The screw holds your more significant objects together in place. Like the screw the contributions of Greece, India, and China all have an impact

Similarities and Differences of China and India

1505 words - 6 pages Period 4/5September 8, 2014Prompt: Analyze the differences and similarities in classical China and India.Classical India and China were among one of the oldest and most fascinating civilizations that have existed during the Classical period in 1000 B.C.E-600 B.C.E. As both civilizations developed, they both showed significant uniqueness. In fact, India and China shared many political, cultural, and economical similarities. But despite their

The Relationship between China and India

1347 words - 5 pages The historical relationship between India and China has been ambivalent at best. Plagued by border disputes and economic competition, the countries have long fostered feelings of animosity towards one another. Recently however, both sides have made concerted efforts to improve relations recognizing that coöperation offers economic and political advantages. In May, Indian and Chinese officials issued a joint statement affirming their resolve to

Sagarmatha National Park is located in Asia between India and China: Tallest Peak in The World

1111 words - 4 pages tallest peak in the world, Sagarmatha. Location Sagarmatha National Park is located in Asia between India and China in the Solu-Khumbu region (Sagarmatha National Park). There are ten parks within Nepal total; however, Sagarmatha encompasses 124,400 hectares of land (Sagarmatha National Park). With its astounding physical features, Sagarmatha National Park is unique in the fact that for the most part it protects itself. To the North of the

Compare and contrast the population management strategies in India and China

1094 words - 4 pages Compare and contrast the population management strategies in India and China.India and China are both facing the same oncoming immanent disaster if nothing is done to stem the growth of their populations before their natural recourses and food supplies can no longer sustain the increasing pressure being placed on them by overpopulation.China recognized the consequences of their population growth back in the 1950's and quickly implemented a

Similar Essays

British Imperialism In India And China

740 words - 3 pages British Imperialism in India and China Imperialism is the domination of a weaker country by a stronger country. For instance Britain dominated India and China in the mid 1880s to the beginning of the 20th century. Imperialism has had both a positive and negative effects on the countries involved. Britain was imperialistic for many reasons, it could dominate because it had the technology and power to do so. They also needed land to acquire

Patriarchy In India, China, Greece And Rome

1165 words - 5 pages week; their main roles reproductive and domestic. Information about patriarchy in the classical era, though abundant, was, for the most part, written by men, therefore history does not give us an accurate depiction of women’s viewpoints. Four societies of the classical era, India, China, Greece, and Rome, adopted a patriarchal system, however, due to many factors, each developed identifiable characteristics. Because they did not have a

Comparative Analysis: Buddhism In India And China

1500 words - 6 pages Comparative Analysis: Buddhism In India And China Buddhism is the non-theistic religion and philosophical system founded in North-East India in the sixth century by Gautama Siddharta (the Buddha). His followers seek to emulate his example of perfect morality, wisdom and compassion culminating in a transformation of consciousness known as enlightenment. Buddhism teaches that greed, hatred and delusion separate the individual from the true

Ancient India And China Essay

1081 words - 5 pages Shaeq Ahmed Religion of India and China The main religions of China were Confucianism, Taoism, and Legalism. The central religions in India were Hinduism and Buddhism. Both Ancient China and India had religious teachers that invented these prevalent religions. Confucius invented Confucianism, Lao Tzu