Creating A Creative Team Essay

1048 words - 4 pages

Q: What is the role of alignment in shaping corporate creativity? At the individual level? At the department level? How do leaders produce alignment? Alignment is the degree to which the interests and actions of every employee support the organizations key goals. Alignment in shaping corporate creativity is key in being a well-balanced, successful and consistently creative company. At least a quarter of all U.S. companies with 100 or more employees have some kind of creativity training. The commitment to creativity is the strongest in firms that are dependant on high technology or other leading edge developments, in fast moving areas.The flow of creativity in a typical U.S. corporation has been initiated from the top. The senior executive dominates if he or she is creative it promotes creative development throughout much of the organization. It is important for the leader to take charge. The leader should make the goals clear and explain why the team members should follow through on those goals. The leaders help to keep the team members on track by getting directly involved in situations that cause blocks in the creativity process. The leader sets standards for commitment to initiatives that promote the key goals.Finally, leaders must also take a direct role in sharing in the responsibility and outcomes from group or individuals ideas within their team.The leader must always be a motivator for the team and set standards of behavior and action. For example, when my leader called a team meeting, he began by stating that he was going to, "tell it like it is". He acted compassionate, yet assertive, and put out a certain air about the room that almost demanded attention and set all eyes foreword. Without hesitation, he began to tell the group that times were bad within the company. Apparently, a job had been quoted to a customer for 1 million dollars less than it should have been, and we (the group) would have to take an active roll in helping to make up for this potential loss. He was able to motivate the team without bells and whistles, such as bonus's or additional compensation. He asked for input from the team members to come up with a game plan in order to complete this unheard of task and made everyone feel as if they were assisting in making important company decisions that would ultimately effect the profitability of the company and thereby our jobs. By choosing a team approach, our group tackled the project step-by-step and motivated each other when things got thick. By helping one another to keep to the original plan and ideas, the job was almost a complete success, all stemming from a ten-minute meeting and a good leader.The department role of alignment becomes important when people are working together toward a common goal. Departments need to cross-communicate in order to keep the flow of information going. Often, different departments within an organization compete instead of assist, thereby causing bumps in the strait path to...

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