This website uses cookies to ensure you have the best experience. Learn more

Creating A Market For Electric Cars

3221 words - 13 pages

When Ford Motor Company was founded in 1903, it would go on to start a revolution for the American auto industry. Ford pioneered the assembly line and increased auto production substantially. Today, Ford is one of the most successful auto makers in the world. According to the company, a key factor of success is the focus on building relationships and placing the consumer first. Understanding the consumer and how they view business helps Ford to continue improvement ("Marketing strategy", 2010). Ford is a first-rate example of good marketing techniques. They know how to sell a vehicle to a consumer, as displayed by their position in the top eight of U. S. auto makers. New technology paves the way for new ideas, and new ideas do best when they use existing models. That is why the relatively new concept of battery operated cars should look to already successful auto makers for example. Battery powered cars are becoming more and more marketable with more research and a developing consumer base. Although there is plenty of development to ensue, this paper can help marketing managers figure out the best way to utilize the power of new technology and, in time, have a consumer base that desires battery powered cars for various reasons. This paper will show an array of issues that support an argument for the marketability of cars that operate on battery power.
Battery powered cars are more complex than they sound. One might think that the mechanics behind battery power merely consist of charging the battery before a road trip. There is actually an entire process that transforms energy into power. Whereas a gasoline powered vehicle uses an internal combustion engine to convert gasoline into energy, battery powered vehicles generate their own energy by storing it in thousands of lithium ion cells, like the ones in a laptop computer, and tapping into those cells to release the energy through electricity. Without getting too far into the science of how an electric car works, battery power is a much more efficient use of energy. One of the biggest reasons is because it conserves gasoline.
The conservation of gasoline is a great concern for many reasons, one of which is that the amount of money spent on refining oil to produce the fuel is great. The oil industry plays a large role in the auto industry. Oil currently hovers above $100 per barrel. Oil is a necessity for operating machinery, enabling a car to function, and manufacturing gasoline. According to the California Energy Commission, as of March 10, 2014, the price of crude oil was $2.55. Ten years before that, the price was $.84, and in March 1999, the price was $.29. These prices reflect the daily market price for crude oil from the Alaska North Slope (California Energy Commission, 2014). These figures show that oil is getting increasingly expensive to produce, and that is reflected at the pump. Hybrids have the ability to use battery and gas power, and electric cars use no gasoline at all....

Find Another Essay On Creating a Market for Electric Cars

CREATING A STRATEGIC PROGRAM MANAGEMENT PLAN FOR FRIAR TUCKER INTERNATIONAL

2581 words - 10 pages Running head: CREATING A STRATEGIC PROGRAM MANAGEMENT PLAN FOR FRIAR TUCKER INTERNATIONAL Running head: CREATING A STRATEGIC PROGRAM MANAGEMENT PLAN FOR FRIAR TUCKER INTERNATIONAL Creating a Strategic Program Management Plan First Last (student) March, 01, 2010 University Name MMPBL/510 First Last (professor) Creating a Strategic Program Management Plan This paper will explain the selected

Creating a Customer Information System for the York Bikes Company

2100 words - 9 pages Business Scenario: A bike company called York bikes wants to create a customer information system for its company. York Bikes is a company that designs custom bikes and sells custom bikes which is a niche market, both at its business establishment and over the company’s web site. In the custom bike market one which is growing rapidly, Markham Bikes is one of York Bikes’ main competitors. (Purcell) Using the 5P’s of meeting in the SDLC stages of

Creating a Strategic Program Management Plan for Friar Tucker International

2302 words - 9 pages PAGE PAGE 1 Management Plan Running head: CREATING A STRATEGIC PROGRAM MANAGEMENT PLAN FOR FRIAR TUCKER INTERNATIONALCreating a Strategic Program Management PlanFirst Last (student)March, 01, 2010University NameMMPBL/510First Last (professor)Creating a Strategic Program Management PlanThis paper will explain the selected projects that directly link with Friar Tucker's strategic objectives. "The top priority of management is to ensure that

Creating a Plan for Positive Influence (Organizational Leadership)

714 words - 3 pages Creating a Plan PAGE 1 Creating a Plan for Positive InfluenceUniversity of PhoenixMGT 531: Organizational LeadershipGroup: SC09mba08Instructor: Elisa, MagillFebruary 08, 2010Working as a team can be a rewarding but challenging task. In order for teams to work together and accomplish assigned tasks, teams must have effective communication skills and a willingness to work with one another. Our learning team has been assigned an important project

Creating a Healthy Environment for Your Prenatal Child

1296 words - 6 pages Creating a healthy environment is critical for any baby’s well-being and healthy transition into this world. Teratogens are a main concern when creating a healthy atmosphere. For example, when my mother was pregnant with my brother, she did not understand the adverse effects on her baby’s development that smoking would create. Smoking was just routine for her, and the labels on the cigarettes as a fair warning didn’t change her opinion on

A Modest Proposal For Making Driving More Entertaining, While Creating The Same Risks For Everyone

1501 words - 6 pages A Modest Proposal For Making Driving More Entertaining, While Creating The Same Risks For Everyone On The Road It was suggested to me that we “…kill all [the] dumbasses [who choose to drink and drive],” but I felt this too harsh (Holzbach). Why not let them kill themselves? The nation, as a whole, would be more pleasant, happier and more carefree. It is a melancholy object to those who often frequent the bars in this great country

The Liberal Arts: Creating a Citizen for a Community Near You

1563 words - 6 pages a good human being. The Liberal Arts are important to everyone because it tries to grasp each individual’s uniqueness and find their place in society. These classes aim to challenge students to become better people, better citizens, and overall create a better society. Liberal Arts try to grasp the knowledge and skills humans have used to rationally understand human existence for thousands of years. By creating culturally diverse campuses and

The Causes and Effects of Aquaponics: A System Creating Prosperity for a Growing World

1642 words - 7 pages Imagine a world where every country has a surplus of healthy, safe food. Imagine a world where this food comes from an environmental friendly source. Now imagine that all of this food is incredibly affordable for everyone. A world that is growing with more mouths to feed everyday craves the scientific advancements and achievements of agriculture in the near future. In this world, the idea for sustainable and economical agriculture is becoming

Aer Lingus: Buying behaviour and target marketing, The extended service marketing mix. Creating a competitive advantage - Market research

924 words - 4 pages "marketing mix" to address these needs and wants. The organisation has extensively researched and analysed this market segment through "Programme for a Better Airline". The extent to which the airline as built up an understanding is reflected in the impressive results and business growth that the organisation has experienced. It seems as though they have "hit the target" with their market analysis and marketing mix.They have successfully positioned

Stepping Out Of the Shadows and Creating a History for Women

2645 words - 11 pages Until recently, women poets in Ireland have gotten little recognition, with poetry being dominated for many years by a longstanding male tradition. In a recent interview, Eavan Boland expressed this dilemma, saying, "A young woman in one of my workshops told me if I called myself a poet, people would think I didn't wash my windows" (Hannan 10). For many years it was hard to break through the invisible barrier, one that prevented women poets from

The Market for Ice Cream in America Creamy Opportunities for a Chilly Market

3306 words - 13 pages HistoryThe American ice cream industry has explored numerous ways to expand the growth of this popular treat. Manufacturers have conducted various types of market research to determine which flavors are popular at various times of the year. They often times introduced flavors that are available for a limited time; for example, during the Christmas holiday season, peppermint, gingerbread, and caramel flavors often are briefly available. 3In addition

Similar Essays

Electric Cars Provide A Great Way To Reduce Oil Consumption

1170 words - 5 pages Jordan Nuttall Radioactive Electric Topic # 19 Electric cars provide a great way to reduce oil consumption Introduction One of the big contributing factors to oil consumption, and therefore carbon dioxide emissions, is the constant use of cars for travel. Cars use gas derived from oil, one of the three fossil fuels that release carbon dioxide into our environment. Electric cars can be a simple solution to this problem. Since they run on

Tesla Electric Cars: Leading The Way In Luxury, Performance And A Cleaner Future

787 words - 4 pages . Elon Musk answers the demand for vehicle innovation by creating fast, sleek electric cars that will turn heads and help protect our environmental future. Works Cited Ener, David. “The long, slow tease; the future feels amazing in a loaded Model S, but a Tesla- For-everyone remains a fantasy for now.” The Globe and Mail: Ontario Edition; Drive, pg. D1.15 May 2014. Toronto: CTV globe media Publishing Inc. Print. Griffiths, John. “Positives and Negatives”. FT Magazine; pg. 42. 3 October 2009. London: Financial Times. Print.

My Strategy For Creating A School Project

915 words - 4 pages Last semester, I did the project for Full Body Burden book. This time, for the memoir project, I still have to go through a process of reading and creating the poster, I became better doing an assignments for this project by gaining experience from the past project. During the process, there were challenges, but rewards also came along with it. The course Learning Outcomes has a strong connection with this project. My habit of reading

Creating A Plan For Positive Influence

1829 words - 7 pages Running Head: CREATING A PLAN FOR POSITIVE INFLUENCE PAGE \* MERGEFORMAT 1 Creating a Plan for Positive InfluenceIn this paper the team will review and discuss the scenario that our learning team is assigned a large team project. The team has identified the areas to properly create a plan for positive influences in our business and team project setting. Our discussion will encompass how the items identified will increase a team's motivation