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Creating Pepsi Co Balanced Performance Essay

3730 words - 15 pages

Executive Summary of the board PepsiCo has had consistently positive financial results in a very competitive and price sensitive marketplace. We believe that the company is well positioned to continue to meet its sales and revenue targets while maintaining profit margin. However, we think that in order to remain ahead of our competitors, our investment looking forward needs to be in our greatest asset, our employees. The introduction and roll out of the balanced scorecard method to create an individually responsive and responsible organization that exceeds our upcoming aggressive performance targets. The balanced scorecard is a tool that we believe will align individual objectives with business objectives to ensure the continued success of PepsiCo. The following information describes where we are today as an organization, what the balanced scorecard can do for our organization, and some critical success factors to address during implementation.PepsiCo in brief: PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. In the year of 1998 PepsiCo then acquired Tropicana and in the year 2001 Quaker Oats and Gatorade.The company consists of four subsections; Frito-Lay North America, PepsiCo Beverages North America, PepsiCo International and Quaker Foods North America. The products are available in 200 countries and even have some brand names that are more than 100 years old. PepsiCo employs 153,000 people that follow a mission, "To be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners, and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity." ( In 2004 PepsiCo generated $29 billion in revenues and $78 billion sales at a retail level. PepsiCo is a company that is able to satisfy a diverse society and their tastes with an immense array of products.Overview of the industry: PepsiCo is an organization within the beverage industry. This industry continues to experience growth with the introduction of different and new beverages. The industry includes non-alcoholic beverages such as soft drinks, non-carbonated beverages, and bottled water. "The U.S. non-alcoholic refreshment market totals 13.5 billion cases (192 oz.)" (American Beverage Association, 2005, pg. 1). Carbonated soft drinks lead the industry with 75% of the market share, while non-carbonated products hold a little over 13% of the market and bottled water comes in last holding approximately 11.5% of the market share (American Beverage Association, 2005).The industry is definitely not hurting for funds from the American public. "Americans spend roughly $88.4 billion annually on refreshment beverages" (American Beverage Association, 2005, pg. 1). As a result of being a part of such a thriving industry, the...

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