This website uses cookies to ensure you have the best experience. Learn more

Crisis Management According To Cornelissen Essay

2386 words - 10 pages

In order to look at the impact of social media on the process of crisis communications for the professional communications professional, I will first review the traditional approach as outlined in our course textbook, “Corporate Communication, A guide to theory and practice” by Joep Cornelissen. (Cornelissen, 2008). I will then relate some of the unique issues now facing communication professionals who must engage in a social media landscape when addressing a contemporary crisis.

Crisis Management According to Cornelissen

Cornelissen writes “Issues and crisis management involves identifying and analyzing issues and crisis and developing an appropriate communication response so that damage to the organization’s reputation and relationships with its stakeholders is minimized” (Cornelissen, 2008, p. 214). He goes on to define the unique nature of an issue versus a crisis that has to be dealt with

An issue may often be a pre-cursor to a crisis. An issue may exist as a matter of public concern prior to the focus turning to a particular company. It could be argued that general concerns about the constant and pervasive increase of more complex electronics in automobiles has worried consumers for many years and that came into focus with the current attention on Toyota’s “sudden acceleration” problems. Most likely it is the “unsettled” nature of a “matter which is ready for a decision” (Cornelissen, 2008, p. 215) that provides a clear indicator of whether an issue has turned into a crisis or not.

A crisis is an issue which has risen from the realm of debate to one that requires some immediate action from the organization. Issues move through a series of levels that include latent, active, intense to crisis. This evolution is often triggered by media attention. Another factor in identifying a crisis is how serious the issue is to either the core values or existence of an organization, with the seriousness directly proportional to whether it is considered a crisis.

In the early life-cycle of an issue Cornelissen suggest four key steps to manage latent or active issues in an attempt to prevent them from turning into an intense issue or a crisis.
1. Environmental scanning to proactively seek out potential issues that could become active for an organization
2. Issue identification and analysis”which seeks to understand an active issue in terms its intensity and how it may provoke responses from various stakeholder and public groups. Analysis also includes determining which of four lifecycle stages the issue falls into, which include emergence, debate, codification and enforcement. If possible, corporate communicators seek to frame the emerging issue and debate to prevent codification and enforcement if possible.
3. Issue-specific response strategies include buffering (to downplay or ignore), bridging (active engagement of the issue), and advocacy (change the public’s perception of an issue so that it matches that of the organization.)

Find Another Essay On Crisis Management According to Cornelissen

Establishing Leadership Through Vocal Commiseration Essay

3372 words - 13 pages of a broader practice beyond the immediate crisis with forethought to the future of the organization as a whole. To be an effective crisis management tactic, such a communications approach must be inter-departmental, to support the executive initiatives to define the reputational image and re-establish long-term relationships with key publics (Atkins, Bates, and Drennan, 2006). It is crucial to serve the best-interest and welfare of all

Literature Review on Organizational Change and Mergers

2364 words - 10 pages Organizational culture and change is at the heart of the issue surrounding the merger of the DFD and MFD. In this research project, organizational culture is defined as the shared assumption among members about how to react to external and internal factors (Schein, 1992). Organizational change is defined by the degree of change to the organization’s core elements (Cornelissen, 2008; Hannon, Polos, & Carroll, 2004; Griffin, Rafferty, & Mason

The Importance of Crisis Management in Schools

1491 words - 6 pages a) types and frequences of crisis encountered in the school, b) the roles and functions of the school staff involved in this process, c) understanding the crisis management, d) barries in conducting the crisis plan and the typical features of it in the school crisis field, e) interventions strategies, f) and resources used and required for this job. In order to comprehend what is crisis management, it was build the crisis framework thought

Reasoning Research Paper

1513 words - 6 pages . It is not just answering it simply but to carefully consider what can happen. Critical thinking takes an in depth analysis of something and thinks of many outcomes before one is decided on. Role of Inductive Reasoning Managers end up using different type of methods when handling their business. Inductive reasoning is one of the methods they use. Inductive reasoning can be used in management by viewing what was done in the past and see how to

Baderman Island-Crisis Management Plan

1806 words - 7 pages rodents in a hotel and an outbreak of the flu on a cruise line" (L. Pullium, personal communication, September 11, 2008). Some examples of external crisis are "terrorism, environmental disasters such as hurricanes, tsunamis, tornadoes, and floods.Successful managers of any organization should have a crisis management plan. An effective crisis management plan can assist in saving lives if managed properly. According to Nykiel (2005), there are seven (7

Crisis and Crisis Management

2700 words - 11 pages Crisis and Crisis ManagementThe study of crisis and crisis management is a very vibrant field within public relations. There is a strong imperative for understanding crises and crisis management. All organizations should realize they are vulnerable to crises so they must prepare for the eventuality. Once management realizes crises are possible, it must grapple with what a crisis is and what constitutes crisis management.A crisis can be defined

Overview of the Recent Financial Crisis in the US

1705 words - 7 pages out. According to (Sun, et al., 2011), the roots of the crisis have been identified to be in the preference for deregulating financial institutions and markets, which resulted in the prompt growth of securitization. Financial engineering allowed a great burst of global derivatives setting the context in which major financial institutions thoughtlessly disregarded risk management and corporate governance. In this context, the rating agencies such as

Describing the Interaction of the Components of the Autonomic Nervous System in a Relation to the Stress Response

1260 words - 6 pages Crisis is an event that is unplanned, unwanted, and dangerous and leads to hard decision making. There are many different types of crisis such as economic crisis, mental health crisis, situational crisis, social crisis, adventitious crisis and many more. Every type of crisis affects people more than we think and know. There is always someone who loses and who gains during a crisis. People who lose are usually the ones who are affected the most

crisis communication

8015 words - 32 pages Highlight The key elements of a CCP, according to crisis communications expert Richard Hyde (2002, p. 13) are: 1. Establishing the objectives and purpose of the plan; 2. Identifying response team positions and job descriptions; 3. Developing procedures (strategy, preparation and training); a. Threat management b. Humanitarian recovery c. Message strategy d. Communications tactics 4. Understanding special considerations (people, property); 5

Accident Causation Theory

2464 words - 10 pages . Using Accident Theories to Prevent Accidents. Rasmussen.J. (1997). RISK MANAGEMENT IN DYNAMIC SOCIETY:A MODELLING PROBLEM. Reason, J. (2000). Human error: models and management. British Medical Journal. safety.ILO, E. o. o. h. a. (2011). Theory of accident causes. SafetyInstituteofAustralia. (2012). Models of Causation: Safety. Salmon, P. M., Cornelissen, M., & Trotter, M. J. (2012). Systems-based accident analysis methods: A comparison of

Managing a Crisis Using PR Simulation Summary - MKT438

782 words - 3 pages communicate with these entities in favor of dealing with employees does not ensure rumor control.Organizations need a proactive crisis management plan in place in order to ensure that they are prepared to address and resolve crisis when it arrives. According to Seitel (2004) an effective plan should define the risk, describe actions needed to mitigate the risk, identify the cause of the risk, and demonstrate responsible management action In short be

Similar Essays

Good To Great Management According To Collins

1877 words - 8 pages Management According to Collins In his book, Good to Great, Jim Collins gives a detailed comparison between companies that are able to excel continually in their field and companies that are either mediocre or one hit wonders. Through their research his team was able to find distinct characteristics having to do with leadership, planning or purpose, human and technological resources, and discipline that differentiate the great businesses

Factors Influencing The Buying Behavior Of Financial Management Students According To Their Weekly Allowance

2245 words - 9 pages This study discusses the “Factors that influence the buying behavior of financial management students according to their weekly allowance. This paper started by defining the financial management and the meaning of buying behavior. It also tells the buying behavior of Asian and Filipino people and discusses the factors that will influence the buying behavior. The survey is all about the possible factors that can affect the buying behavior. At the

Analyse The Role And Implementation Of Monetary And Fiscal Policies As Tools Of Macroeconomic Management To Manage The Australian Economy Through The Current Global Economic Crisis

1483 words - 6 pages Macroeconomic management has traditionally seen as a counter cyclical tool used by governments to reduce the natural fluctuation in the business cycle. In the midst of the current global economic crisis, the role and importance of macroeconomic tools have played a crucial role in stabilising delicate business cycles worldwide. In the Australian economy the fiscal policy has had a major impact with the introduction to the two different stimulus

Effective Internal Communication Is Crucial For Successful Organization

1032 words - 5 pages in the organisation. (Cornelissen, Joep. 2011. 165-167). To sum up, there are two ways communication concepts in doing internal communication. Effective communication will happen if all the member of the organisation successfully connect with and engage others every day, when the top of organisation management take all their employees to their personal journey of ideas. This situation may lead the employees to trust the management because they