Critical Analysis Of Website Peta Website

880 words - 4 pages

Critical Analysis of Web SiteThe mission statement of PETA, People for the Ethical Treatment of Animals, states that "we are an animal rights organization and our mission is to exploit that animals are not ours to eat, wear, experiment on, or use for entertainment." In viewing the web site, I found the organization's principle mission is to ensure that all animals are treated justly, fairly, and respectfully; in essence PETA tries to insure that they are not abused, mistreated, or in danger of any cruelty. PETA maintains the viewpoint that animals have rights just as humans do.The organizations title/name, People for the Ethical Treatment of Animals (PETA), makes it evident that they are concerned with animal rights. It is clear the mission of the organization is to prevent animal cruelty in every aspect, from raising animals for food, to ways which animals are slaughtered and processed for human consumption, helping animals suffering and dying in laboratories, factory farms, in the fur industry, in circuses, parades, and other forms of entertainment. They operate by the standards of The Animal Welfare Act (AWA). This is the federal law that governs the humane care, handling, treatment, and transportation of animals used in laboratories. PETA searches and looks for places and/or events to see if neglect or cruelty is present.The name of the organization does not imply that it is a government agency. However, it does seem to receive a lot of support from celebrities. Perusing throughout the web site, I observed many different methods the organization uses to gain the trust of its visitors; these include but are not limited to: guilt, compassion, and sympathy. PETA reaches out to those with a strong regard in their hearts for helping to stop cruelty towards animals. The web site targets people that want to help in aiding a good cause and the majority of those involved are typically people who love animals.The home page flashes abundant ads about pig farm cruelty, vegetarianism, as well as animal testing. Most of the advertising on the main page seems to place blame on many restaurants, especially fast food, for the inhumane ways animals are treated. The front page does not plainly describe the organization's mission; however, it is covered in advertisements about animals, and they offer many links to other PETA sites. Nevertheless, the premise of the organization is definitely not hidden as one traverses throughout and farther into the web site. The goals and objectives of PETA are clearly apparent to whoever may be viewing their web site.No exacting source of...

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