Critical Media Literacy Project Essay

1194 words - 5 pages

People in the lower class are often portrayed as pitiful, unworthy, lazy people who aren’t good for anything. That is according to what the media shows us daily. Blue collar work is viewed as “real” work (Linkon). The lower, working class takes pride in what they do because they accomplish something that takes effort and skill. The working class requires effort and strength. There are good lower class citizens who work for the benefit of their communities. The working class is unfortunately being brought down by the more “fortunate” higher-middle class and rich people. Basically, there is a bias in the representations of society (Ginsburgh). In a Levi’s - Go Work commercial, the lower class are positively portrayed as hard working, individuals who come together in communities to get important jobs done for the benefit of the whole community.
The lower class in its entirety, is portrayed quite brutally as deplorable people. It’s seen every day, in ads, television, and in politics. A class is defined by it’s relationship by production and to other classes in society that determines the particular class. The rich are called rich because they are well off and have the money to spend on ridiculously expensive items or events and they get paid the most. For example, DJ Tiësto (ranked number one DJ in the world many years according to DJ Mag) collected an amazing 22 million dollars in 2013 alone and getting 250 thousand dollars a gig (Forbes). The middle class, or white collar, are less “rich” but like the rich, are not complaining either. They make a sufficient amount of money to pay the bills and for their family (Sam). Now the poor is a different story, or so everyone says. The poor make hardly enough money to support a family and minimum wage is what they get everyday. There are certain assumptions, both good and bad, made by the media on the lower class today. Take the Honda - Impossible Dream commercial for example. In this commercial, there is a man who lives in a camper. He is assumed as a racer by the way he dresses in a full race jumpsuit and he also has a helmet. Throughout the two minute commercial, it is showing the progression and the intensity of his hobby. At the end, he is shown overcoming his fall in the Niagara Falls by successfully leaving in a hot air balloon. The summary of this ad is if a person (more directly to the lower class audience) is in some way, operating a Honda engine, then that person can reach and explore new boundaries. This can raise a positive attitude to a person and maybe make them achieve what they wanted to.
The majority of the media portray the lower class as a lazy group of individuals. It isn’t just ads that the lower class is viewed this way. Talk show hosts purposefully mock their less educated guests. But the news media has the most profound impact on what the viewers see. The news airs more lower class crimes than high profile, executive crimes (Mcdonald). Mcdonald also...

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