Critically Identify And Discuss How Stars Produce Meanings? You May Research A Star That You Are Interested In: Consider Researching Films, Promotion, Publicity, Criticism And Commentary Et Al.

1036 words - 4 pages

Films are sold on star image. They are not just labour but they are a form of capital too because they create an advantage for the film that it would not have if it just had an ordinary actor in the role, so they will hopefully get good profits.Not all film actors are stars though. Stars have to do extra publicity for films, interviews and premieres and do not usually have to audition for parts. Ordinary actors will have to audition and do not usually have to do the publicity which stars do. They do not get the glamour of being a star. It is rare that even for stars that all their films will be major successes because even stars go in and out of fashion.Stars come across as ordinary through their image as normal people but their extreme wealth and looks sets them apart from other people. They seem ordinary at first but their money and attractiveness makes them then come across as extraordinary and sets them apart from other people.According to The Star System - Hollywood's Production Of Popular Identities by Paul McDonald:The star image is not the person but a set of texts and meanings that signify the person. Image is something separable from the star.The meaning of a stars image is therefore not contained in the sources that represent the star but is produced in the moment of interaction between moviegoers and star texts.Audiences don't get the real person but images, words and sounds which are taken to stand for that person therefore moviegoers get an impression of that person so the star becomes a collection of meanings.This is meaning that it is not just the actor that is the star image but everything around them that makes it up like the way they look, their private lives, etc.There are three things that go towards making a star:Image - The stars image has been constructed for commercial purposes and is not necessarily the real person.Capital - Stars add value to a film as they are an asset and will increase the popularity and therefore the profits of a film.Labour - Stars are different to ordinary film actors. They are more than just performers. They are more privileged and powerful.Stars are generally categorized by their age, race, gender and nationality. Stars can share common characteristics and the system of stardom means that actors are grouped according to type. For example Cameron Diaz has a blonde pretty natural image. Also with this image is Reese Witherspoon and Kirsten Dunst. The image of a female star is usually based on one of three sexual stereotypes: virgins, vamps or goddesses. Cameron Diaz would probably fall under the last one.Because she is very beautiful she is an object of aspiration for many women. She appeals to both men and women which adds to her attraction. Men think she is pretty but is a tomboy girl and is able to laugh at herself. Women like her as she doesn't always look glamorous and has...

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