This website uses cookies to ensure you have the best experience. Learn more

Crm At Moore Medical Corporation Response To Questions About Harvard Business Review Case #9 601 142 Moore Medical Corporation.

3722 words - 15 pages

Question 1: (a) Which new info system (CRM, ERP, etc), if any, should Moore purchase?In 2001, Linda Autore, CEO of Moore Medical Corporation, was faced with several significant company-wide problems that needed addressing. Each problem posed a specific challenge for Autore. For example, share of wallet of current customers was not close to 100% due in part because the company did not offer capital goods, also split shipments were an issue due to excess cost and wasted time, additionally their current ERP system, that was recently installed, was not being fully utilized and lacked important functionality that was key to overall demand planning success and customer satisfaction. These areas of either under-utilized functionality or system errors included: an inefficient customer bid and quote mechanism, an order system that was difficult to use and a new account database that allowed for duplicate records. The challenge, for this company, was in determining what the most considerable problems were and finding the most time-saving and cost-efficient solution to them.After an intense review of all critical data and information as pertains to the corporation, it is my determination that the most crucial problem facing Moore was in the area of demand planning and its effect on customer retention, satisfaction and attraction. In June of 2000, Moore initiated a performance management system called the "the perfect order." This system recognizes orders that were completed on time, had all items in stock, and were damage free, shipped from the closest DC and arrived to the customer on time and without damage. The overall percentage of perfect orders was 68% at the start of 2001 while the goal for the program was an accuracy rate of 90%. According to Autore "the biggest opportunity (here) is with implementing proactive demand planning to make sure that the right product is available at the right location, at the right time" (6). It is stated that 84% of their opportunity, or 27% out of the 32% of non-perfect orders, was related to resolving demand planning. Autore admits that "The most serious problem Moore faced with its J.D. Edwards implementation was that the system proved to be passive and reactive to demand, rather than proactive in forecasting" (7). Under the current system, when customer orders depleted the stock on-hand to its minimum levels, the system produced a recommendation for a replenishment order for the supplier equal to the quantity ordered previously. There was no system in place to monitor if demand for a certain product was on the rise or fall and how, in that case, to respond. Overall, accurate demand planning and forecasting is imperative to customer satisfaction and will allow Moore to retain their current customers and may positively influence new customer wins as well.With that said, it is time to consider the solution options facing Autore. The CRM system proposed to Moore by Clarity promises to provide an integrated record of all...

Find Another Essay On CRM at Moore Medical Corporation - Response to questions about Harvard Business Review Case #9-601-142 Moore Medical Corporation.

Sealed Air Corporation (HBS 9-582-103) case analysis

1077 words - 4 pages brand of SA. But an identity distinct from Air Cap should be created. Since like the European markets, New York metropolitan markets considered price as a key factor the issue of cannibalization and detrimental effect of the uncoated products on SA's existing products do not arise (catering to different buyer groups).Direct Sales programIn case of truckload / railcar orders by end users SA can directly ship the material from the plant at New

Review of Target Corporation

641 words - 3 pages fact, Target mega-brand is second only to Wal-Mart. Early this year, Target Corporation announced that it would expand internationally into Canada. Target Corporation bought 220 leaseholds for Zeller from the Hudson’s Bay Company for $1.8billion. Currently, Target Corporation in Canada is just doing business as Zellers and will convert and rebrand about 150 stores by 2014. MSNBC reported that 70% of Canadians were aware of the Target brand, and

Review Film of Bowling for Columbine by Michael Moore

985 words - 4 pages "Roger and Me," about the dire situation of the working-class in Flint, Michigan because of the closing of GM plants there. More recently, Moore directed the controversial "Fahrenheit 9/11," which critically explores issues associated with the war in Iraq and the actions of George W.Bush.ReviewsReviews of "Bowling for Columbine" tend to be polarized around the reviewer's political stance. Some of the more critical reviews call attention to what may

Analysis of the Key Concepts of the Film Fahrenheit 9/11 by Michael Moore

1022 words - 4 pages when this film was made. He produces very sceptical views about President George W. Bush in the way Bush ignored the Saudi connection to 9/11 and instead rushed headlong towards war on Iraq. Michael Moore gives us the impression that everyone is against President Bush, in the way he is presented, looking ridiculous, almost like a childish character. The way the atmosphere changes from Bush working, to when he is on

Why should medical editors CARE about case reports?

1359 words - 5 pages option for Shiga-toxin producing Escherichia coli - Hemolytic-uremic syndrome, led to advancement in treatment protocol for refractory cases (9, 10). Although this example clearly shows that case reports still are an invaluable means of communicating medical novelty, from 1970s hither, the proportion of published cases was launched on a trajectory steady decline (14). The 1990s saw the re-emergence of case reports. Several eminent made a turn towards

Telling the Truth to Patients about their Medical Situatin

1282 words - 5 pages for the doctor. Confidentiality in medicine is associated with respect of patient. Patient believes that the information which he gave to doctor about him will be shunned and not unclosed. After all, patients often come to doctors telling their problems and not worried because the know that the doctor will keep it confidentially. In this case, the doctor performs priest role to you. Western medical confidentiality is extremely appreciated

The essay is entitled 'Dell's Supply Chain'. It's a descriptive business case about the uniqueness and strength in Dell Computer Corporation Supply Chain

1409 words - 6 pages removing 'touches' that do not add value to the distribution process, cost is further reduced.Field Service parts aspect of the supply chain is handled by another courier organisation. Service parts are managed and warehoused at strategic locations. This is complemented by Dell's 'Critical Care' response available in large business centres, which is designed for businesses that cannot sustain a systems shutdown for lengthy periods (CTL, 1999

Employee Morale at Columbia Housing and Redevelopment Corporation

1027 words - 4 pages determine if employee morale was an issue at Columbia Housing and Redevelopment Corporation during the following time periods: 2008-2009 (Past), 2009-2010 (Present), 2010-2011 (Future). The data needed to make a determination about the condition of employee morale at CHRC came from individual employee survey responses. The employees participate in a survey each year to determine their level of satisfaction with the organization and to determine

The Methods of Execution and the Medical Experiments at Auschwitz

752 words - 3 pages The Methods of Execution and the Medical Experiments at Auschwitz My report will deal with the ways the prisoners of the Auschwitz concentration camp were executed, and also the medical experiments that took place. Accurate statistics were not kept, but the estimation of deaths that took place at Auschwitz ranged from 1.5 million to 4 million. Jews were the largest number of people who were killed. Poles and Soviet prisoners were also

High Hopes at Miracle-Gro in The Medical Marijuana Field

866 words - 3 pages Dana Mattioli authored High Hopes at Miracle-Gro in Medical Marijuana Field in a published WSJ.com article of June 14, 2011. The article describes a new exploration venue undertaken by Scotts Miracle-Gro Co., to expand its market into the medical marijuana field. The company aims to increase its revenues by diversifying its target market as a result of the recent legalization of medical marijuana in several states. The main characters in this

The Stem Cell Debate is Not About Medical Benefits

2641 words - 11 pages : Women and Reproductive Technologies (Indiana University Press 1992) at 288-9. 10. Parents must be asked about having their embryos destroyed for federally funded stem cell research "only at the time of deciding the disposition if embryos in excess of the clinical need." National Institutes of Health, note 2 supra at 51980 (emphasis added). Proponents seem to assume that the option of destructive research is to be offered after parents

Similar Essays

Crm At Moore Medical Corporation Response To Questions About Harvard Business Review Case #9 601 142 Moore Medical Corporation

926 words - 4 pages What problems and challenges are faced by Moore at the time of the case?Moore Medical is a medium-sized distributor of medical supplies to practitioners such as podiatrists and emergency medical technicians. Up to the time of the case, it has relied on traditional customer channels such as catalogs, phones, and faxes to communicate product offerings, promotions, and availability, and to take orders. It is now attempting to transition into a

Harvard Business School Case Study #9 601 142 Moore Medical Corporation

861 words - 3 pages What problems and challenges are faced by Moore at the time of the case?Moore Medical Corporation is strategically focusing on practitioner business by offering a relatively broad product range (thereby providing ?one-stop shopping?.Moore Medical is a medium-sized distributor of medical supplies to practitioners such as podiatrists and emergency medical technicians. Up to the time of the case, it has relied on traditional customer channels such

Comprehensive Problem, Medical Research Corporation Essay

866 words - 3 pages Dr. Harold Wolf of Medical Research Corporation (MRC) discovered a unique electronic stimulator that is said to have the capability of reducing the pain from arthritis. Even though the Federal Drug Administration (FDA) still has to approve the device, and the testing is in the early stages, the interest generated is powerful. Dr. Wolf has received three offers from interested parties and needs to decide which offer would make the most business

Stryker Corporation And Medical Industry Trend 2004 Medical Equipemnt Industry

1038 words - 4 pages equipment companies all operating globally, the key players are headquarters in the US who primarily target Americans. Market size/share rankings from greatest to least are Stryker Corporation, Smith & Nephew PLC (SNN), and Zimmer Holdings, Inc. (ZMH). Stryker Corporation and its competitors are in the business of making medical supplies, gadgets, and equipment for saving human lives. Medical equipment companies perpetually strive to invent new