Croatia As A Potential New Market For Tesco

1446 words - 6 pages

Croatia as a Proposed New Market

According to Business Monitor International’s retail report of Croatia’s first quarter in 2014, Croatia’s retail market is looks very active and promising. With Croatia’s entrance to the European Union on July 1, 2013, many multinational companies have decided to take advantage of the growing economy of Croatia. Other European Union countries, like the Czech Republic, Slovakia, Hungary, Poland, and Turkey, have successfully welcomed TESCO. Expanding TESCO into the Croatian marketplace would have similar success and opportunities due to TESCO’s previous experiences in the region.

Macro-Environmental Characteristics of Croatia

Croatia is located in southeastern Europe, bordering the Adriatic Sea, Slovenia, Hungary, Bosnia and Herzegovina, and Serbia. The population according to the 2013 census was 4,475,611 (CIA, 2013). The majority of the population, over 40%, is between the ages of 25 - 54 years old. This age range is the target consumers for TESCO in Croatia. Croatia’s transportation systems include multiple airports, railways, paved roadways and expressways, and ports and waterways. This would give TESCO multiple options to import and export goods. According to The World Bank, the Gross Domestic Product of Croatia in 2012 was 20,964 USD. It has been increasing steadily since 2004, with the exception of a decrease between 2008 - 2010.

Company Overview

TESCO Plc, a British-based retail giant, founded by Jack Cohen in 1919. Today, the company operates in 12 countries and employes more than 530,000 people around the world. TESCO operates in six different formats including Tesco Extra, Tesco Superstores, Tesco Metro, Tesco Express, and Tesco One Stop.

According to Figure 1, the the total number of stores at the end of 2013 was 6,784, an increase of 735 stores from 2012. Openings in the first half of the year were similar to those in the second half of the year.
Source: TESCO Plc.

Figure 2 takes a closer look at the services provided in Europe. Each European country has multiple hypermarkets, such as Tesco Extra and Tesco Superstores. They also have smaller marketplaces, such as Tesco Metro, Tesco Express, and Tesco One Stop to meet the needs of their consumers.
Source: TESCO Plc.

PESTEL Analysis

The PESTEL Analysis looks at six macro-environmental factors. The factors are Political factors, Economic factors, Social factors, Technological factors, Environmental factors, and Legal factors. These factors all have an effect on the success of TESCO’s new market ventures (Parragh, B. 2011).

Political

Croatia, as a parliamentary democratic country, is a member of the European Union, so it will have to abide by EU standards of operation. By signing the Dayton Peace Accords in 1995, Croatia has a high level of security and protection.TESCO will also have to follow employment laws and regulations set by the Croatian government. TESCO is known for employing a diverse staff, so following employment...

Find Another Essay On Croatia as a Potential New Market for TESCO

Marijuana's Potential as a Legalized Drug

1952 words - 8 pages show that marijuana carries great potential in helping society. However, under its classification as an illegal drug, marijuana carries a negative view despite society’s lack of knowledge surrounding the drug, because people fear what they do not know.American Association for Cancer Research. "Marijuana Cuts Lung Cancer Tumor Growth In Half, Study Shows." ScienceDaily 17 April 2007. 17 May 2009 .McAllister, Sean D. “Cannabis Compound May

India as a Potential Business Resource

1271 words - 5 pages across a range of factors.Competency in Delivering IT ServicesIndia has a strong understanding of business IT and has many years of experience in delivering IT-specific services. IT services have always been considered a very attractive career path for Indian professionals, which led to many universities providing programs for IT specialists and in all kinds of IT avenues of services and products. Only the most advanced countries such as Canada

United States: Thirst for New Market

586 words - 2 pages Imperialism is a policy by which a country gains power over the world or other countries. It begun in 1865 and it caused US to expand. America had “Thirst for New Market”. The business in The United States was developing rapidly so it needed more supplies (trade) from other countries. The United States used different methods such as Jingoism/Racism, Economic Expansion and American superiority over Europe, but however, economic expansion

What is meant by the derived demand for labour why is the labour market regarded as a factor market?

766 words - 3 pages Labour is the human element in the production process. It is the intellectual and physical effort of people in production. The labour market is a factor market where the demand and supply of labour interact to determine the wage rate and the allocation of labour resources in the economy.The demand for labour is derived form the demand for the goods and services that labour is used to produce. The demand for labour is influenced by the level of

exponential population growth as a potential downfall of the economy

571 words - 3 pages the impact of implementing a new fertility policy for a nation. A compelling perspective I came across when researching this topic was that of Thomas Malthus, in “An Essay on the Principle of Population”. His belief, in accrordance with my perspective, focuses on the theory that if the human population continues to grow exponentially it would inevitably outweigh our available resources. However, I found Malthus radical. In order to constrict

The Potential For A U.n. Peacekeeping Force In Kosovo

4151 words - 17 pages these factors play out will essentially affect the peacekeeping efforts by the U.N.In examining the potential for the U.N.'s presence in the region, the political implications as well as the reasons for the war in the first place, are all important. First, an in depth look at the conflict in Kosovo is necessary in order to analyze the effects and necessity of a potential U.N.-led force.II. The Crisis in KosovoEvery war has to have a reason. For

'The history of news since the nineteenth century has been the history of a translation from popular defined as "for the people", to popular as "for the market"'

2744 words - 11 pages 'The history of news since the nineteenth century has been the history of a translation from popular defined as "for the people", to popular as "for the market"' (Hartley, 1982:130). Discuss with reference to examples from today's popular press.This essay will begin by defining the press as popular "for the people". Newspapers were once the bearers of education, in all it's shapes and forms, working for the benefit of the people. Now, the

Nigeria: The Struggle of the Yoruba, a paper describing the problems meeting the Yoruba people of Nigeria, and potential fixes for them. Suggests a new policy of self rule. See attachment for sources.

1592 words - 6 pages the Yoruba region creates many problems for the Yoruba people as a whole. First, it is difficult for them to create a unitary, representative party that will present the Yoruba people as a whole in the legislature and not as a divided group of ethnicities. This failure to create such a party prevents the Yoruba people from consolidating their political might; rather, as it stands now, the power is separated and divided between various factions

Market orientation as the prerequisite for successful entrepreneurship

2947 words - 12 pages (Verhees, 1999: Online). Unfortunately, many small businesses' failure results from the ignoring the factor of market orientation. The lack of understanding about the target market can be ranked the top 10 reasons for small business failure. Due to the ponderance of this factor, it can quickly lead to many other problems, such as cash flow problem.2.The meaning of entrepreneurship"Entrepreneurship is the process of creating something new with value by

Creating a Market for Electric Cars

3221 words - 13 pages Ford to continue improvement ("Marketing strategy", 2010). Ford is a first-rate example of good marketing techniques. They know how to sell a vehicle to a consumer, as displayed by their position in the top eight of U. S. auto makers. New technology paves the way for new ideas, and new ideas do best when they use existing models. That is why the relatively new concept of battery operated cars should look to already successful auto makers for

Crude Extracts in Tsaang- Gubat (Carmona retusa) as Potential Therapeutic Agents for Treating Cancer

2328 words - 10 pages , S. D. (2009). Phytoresources as Potential Therapeutic Agents for Cancer Treatment and Prevention, 4–18. National Cancer Institute. (2009). What You Need to Know About Brain Tumors? Pandya, K. a, & Radke, F. (2009). Benign skin lesions: lipomas, epidermal inclusion cysts, muscle and nerve biopsies. The Surgical Clinics of North America, 89(3), 677–87. doi:10.1016/j.suc.2009.03.002 Parkin, D. M., Bray, F., Ferlay, J., & Pisani, P. (2002). Global

Similar Essays

Market Opportunity For Tesco. Essay

2811 words - 11 pages will also be used to encourage impulse buying.Competitor analysis (this part will go in market opportunity, and I will put ant statistics found in group report and appendix,)As Tesco will be entering a new market one of the most important things for them to do will be to determine who their competitors are. The Market is new to Tesco; however their competitors already exist and have a share in the market. The Market that they are entering in becoming increasingly competitive and for Tesco to achieve a sustainable market share they must constantly aware of competitor activity to keep abreast of the competition.

Market Report On Tesco A Grocery Retailer

2891 words - 12 pages target marketThe grocery retailing market is divided into geographic segments. For a supermarket as Tesco it is important to focus on the different consuming habits in each region and neighbourhood to reach its target market efficiently. A typical location for a Tesco store is a suburban or urban place with good access to roads and public transport. Tesco has strong national coverage, but most of its superstores are in South and Southeast England

Marketing Plan For A Gaming Company Entering A New Market

1969 words - 8 pages Executive Summary:The following marketing plan forms the basis for the introduction of a new chain of games by Indiatimes. The analysis allows up to outline the best strategies to follow for the achievement of the company's strategic goals. India games content will be marketed as a unique platform while striving to reinforce the company's status as the leader in innovation and successful product launches. The marketing strategies will enable to

Market Analysis For Juice In Singapore This Is Market Analysis For A Potential Entry Of An Australian Juice Company Called "Nudie" Into The Singaporean Market.

1211 words - 5 pages in consumer taste by adapting their product lines. This has been most evident by fruit/vegetable juice and tea which 'saw the most new product introductions' (Euromonitor 2008). By local manufacturers recognizing and adapting to such trends, it is evident that Singapore will be a highly competitive market for Nudie to enter, however, there is still opportunity to enter due to the 'strong performances from fruit/vegetable juice, bottled water