The multifarious culture in the world is requiring the business people to understand more and more of other cultures beside their own cultures. Despite the fact, it will not be easy to know deeply other cultures in a brief time. By understand other cultures; it can make people more tolerance and show some respects in doing some businesses with people from different cultures. What’s more, the counterparts with different cultures will feel more comfortable because we can show them some esteem to their cultures.
There are several basic cultures that can be learned by business people to understand the cross-culture. Language can be the first culture to learn in doing cross-culture business. Language will make the communication easier. In addition, we will not get wrong impression from the counterparts. The other example of basic culture is perception of time. As Edward T. Hall created before, the perception of time can be classified into monochronic and polychronic.
Based on Richard R. Gesteland book, the patterns of cross-cultural business behavior can be categorized into deal-focus vs. relationship-focus, informal vs. formal cultures, rigid-time vs. fluid-time cultures, and emotionally expressive vs. emotionally reserved cultures. Those four categories need to be learned by business people to solve the cross-culture problem. Furthermore, there will be some elucidations regarding the patterns of cross-cultural business behavior.
The first pattern is Deal-Focus vs. Relationship-Focus. Gesteland said, “Deal-Focused (DF) people are fundamentally task-oriented, while relationship-focused (RF) folks are more people oriented”. In the deal-focus culture, people tend to concentrate with the work. On the other hand, relationship-culture people will build some connections with the partners before move to the work part. Therefore, RF people are usually more flexible and calm in doing business. DF people like to do business with stranger. As Park Myung-seok said in the Korea Times, “Most Americans are open to discussing business possibilities with people they don’t know”. American people get used to greet and smile to everyone they meet. Thus, they will not worry while doing business with stranger. Furthermore, DF people can be assumed as assertive, bad-mannered and aggressive. Australia, New Zealand, Northern Europe and North America are the example of countries with deal-focus culture. At the side of relationship-focus, Korea and Japan are the precise examples. Korean and Japanese like to have negotiation and discussion before deal with the business. While doing business with relationship-focus people, gain confidence is one important thing. After catch sight of deal-focus and...