Cross Cultural Perspective Essay

883 words - 4 pages

Running head: Cross-Cultural PerspectiveCross-Cultural PerspectiveETH 316June 23, 2014Cross-Culture PerspectiveCultural differences play a very important role in international marketing. An organization has its own mission statement; they have a purpose in society. Society and communities depend on organization to provide good and services necessary to their life style. In today's world it is easier for business and customers to become connected because of the global economy. Technology helps companies expand worldwide. When an organization enters a new society, where the culture may be different then their own there is ethical and social issues the company has to deal with. Companies have to make sure to do all the research necessary before opening in a new market. This paper will explain the organization interactions outside the United States. It will explain how companies are set up here is the United States and what they have to deal with when they go global. Also will touch on how the company works on making sure to always tried to do the best society and the environment as part of the ethical perspective of the company.Amazon is a company that is known worldwide. Amazon started as a simple online bookstore, in the Washington garage of Jeff Bezos, Amazon founder, has grown into one of the leading online retailer in the world. In 1995, hoping to capitalize on the trending Internet market, Bezos researched several options and products for online marketing. After narrowing his list to five, Bezos selected selling books online because of the increase demand for inexpensive literature. In the first two months of operation, Amazon was not only selling books in all 50 states but also in 45 other countries (Rushton, 2014).Understanding the importance of steady initiative growth, Bezos continue to dream big, wanting to brand the Amazon name worldwide. In 1997, trading at an outstanding $18 per share, Amazon issued public stock on NASDAQ. Between the initial stock offering in 1997 and turning its first true profit of $5 million in 2001, Amazon acquired and invested in several business opportunities. Currently Amazon owns over 40 subsidiaries, including Zappos, Diapers.com, Kiva Systems, and IMDb. Continuing to capitalize on the trending times, Amazon.com collaborated with DC comics in 2011 to gain exclusive digital rights to comics like Superman, Batman, Green Lantern, and other popular comics. Again keeping up with the demands of the ever-changing industry, Amazon aligned with the United States Postal Service to offer Sunday deliveries. While this service is only available in Los Angeles and New York, the company hopes to expand into other cities like Dallas, Houston, and Phoenix by the end of 2014 (Web Hosting Reports, 2014). Amazon's mission of being "Earth's most customer-centric company, where customers can find...

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