This website uses cookies to ensure you have the best experience. Learn more

Cross Culture (Mass Media). Essay

2458 words - 10 pages

CROSS CULTURE (MASS MEDIA)IntroductionIn any daily routine life, people do tend to keep themselves busy all the time by reading newspaper, watch television, listening to the radio and reading other print media production. But in the other hand, imagine your life without all this kind of media, life would be bored and dull, and that goes to the olden times whereby advanced technology weren't existed.Later then, our world continues to change rapidly with more advanced, more globalizes in a way makes more competitors in defeat with others in world of advertising industries, therefore business were expand to new market tremendously and that is what the advertising agencies are for.In the advertising line, as an advertiser job is to sell clients product to the consumer through the use of a selected medium. Through this, as previously I was saying that more and more marketer and advertiser are existed and more advertisement are been created. In addition, there are various types of media and it is categorized as Mass Media. Mass Media is basically known as Mass Communication. In any reference books has the same statement meaning of what communication is. This are one of the books that I have state.Communication is the process that involves the sorting, select, sharing ideas to help a receiver elicit from his/her own mind a meaning similar to that in the mind of the consumer. (pg. 12)Communication is the most important aspect in any advertising line. It is where we will explore more on how the advertisers convey its messages to the consumer. If the messages are delivered wrongly, it will be a big failure because of its misused the communication process. For example , wrong information, ideas, attitude are shared, how much are shared, tools are all in the process.In Mass Communication, professional communicator uses Mass Media to communicate and influence a large audience by using the components, which is the info and etc which I stated above. So that to build a communication process. These tools are needed so that, the source, message, right channel, receiver, and feedback are been correctly used.Sources are called as the sender where a Proffesional Communicator is the person who shares information with other people and there are either the newspaper or reporter in the advertising line. The messages then will be encoded into symbols that which would the big idea. The use of symbols is where to direct the audience mind on how to perceive the news or whatsoever. Without this, it is difficult for them to convey the news messages correctly and smoothly. By that, channel has to be choosed to convey the messages in which types of medium. Either, the magazine, radio, TV, and etc. not just that, it might probably be used all in once. As in encode the messages through media electronic (TV and radio) or Print (newspaper, magazine, books).In anybooks has stated, with a receiver, there is no communication. No direct destinations to be send. This is where; it is the...

Find Another Essay On Cross Culture (MASS MEDIA).

The Power of Media in the Digital Age

1923 words - 8 pages dystopian. In his book The Skin of Culture, this colleague and disciple of Marshall McLuhan details the possibilities inherent in the new media and their effect on culture. For the most part de Kerckhove sees the new media as being strong agents for decentralization and connectivity, as the distinction between the individual and the mass blurs through the use of technology. As McLuhan saw the media of his day (mostly television

Violence in Mass Media Essay

1019 words - 4 pages Mass media is one of the integral parts of human social life. It is rotation of large number of the information, which is not often beneficial. It is hard to image for people that have all amenities to live one day without mass media. However not only adults are consumers of all TV programs, movies, news and other products that media industry are propose for adults. Violent in mass media has bad impact on teenager’s behaviour, and problem is

The Mass Culture Critique And Perezhilton.Com

1756 words - 7 pages narcotizing, diversional material of the mass media by atomising the individual and leaving “him” physically void (Bauer 1960). Non-traditional, non-elite, mass produced, popular, commercial and homogenised, mass culture was denigrated by the Frankfurt School, a group of scholars who combined Marxist critical theory with hermeneutics (Baran and Davis 2003). The mass media was seen as “inane in content, banal in style, muddy in reasoning, mawkish in

The imporatnt role of mass media

1433 words - 6 pages community is changing lifestyles and patterns of behavior which society requires to be versatile instant, causing a shift of cultural values in public life. Mass media presence is felt more influence on the younger generation who are in the stage of self. The information received from the media is affecting the social and cultural life of a society both in the perception of his attitude and behavior. Mass media has created a new culture that wants the

Culture and Communication

1276 words - 5 pages between among immigrant groups. Similarly, during the economic and social growth following World War II, communication was thought a crucial lever for molding a shared culture for the booming U.S. Lazarsfeld (1948) acknowledged a slightly different substance of culture, emphasizing the role of mass communication in maintaining, rather than disrupting or creating new forms of, culture. In both these views, communication was something that

Critically evaluate the role of the mass media in contemporary British society

1109 words - 4 pages ., Bennett, T., Curran, J. and Woollacott, J. (1982) Culture, Society and the Media, London, Methuen, 1982.Durham, M.G and Kellner, D.M (2001) Media and Cultural Studies Keyworks, Oxford, Blackwells, 2001.Larsen, O. N. (1968) Violence and the Mass Media, New York, Harper and Row, 1968.Kieran, M. (1998) Media Ethics, London, Routledge, 1998.http://www.theory.org.ukhttp://www.cultsock.ndirect.co.uk

The Social Media Report and Families

945 words - 4 pages minutes, an increase of 21% (Barozzi 2012). Within that 21% increase of media use on the population in just one year, the youth represent majority of that population. Today’s youth represent the past and future culture of society. They also represent the targeted group that mass media place such a high role on. Because this group includes individuals who minds are still underdeveloped, who deals with low self-esteem, and desire to fit in with the

How Modern Media Monguls Operate

1782 words - 8 pages has caused the media mogul to modernise now expanding from the circulation of newspapers to include radio, television, film studios, publishing houses and other forms of multi-media. Media Moguls are defined as individuals who either control or own media companies and media platforms that publish mass media consumed by a large number of people (reference). The control of a mogul’s company differs from cross-ownership when the company is controlled

Effect of Media and Mass Communication

1684 words - 7 pages The media is a powerful presence within the lives of others. It can be described as the main channel of mass communication. Media is often used to deliver a message to a large audience who are diverse. It can be written, broadcast or spoken. Media is a significant force within modern culture. Culture can be defined as the norms and values of a society. In our culture, the communications media hold an influential place in disseminating

Technological Change Vs. Cultural Change

1425 words - 6 pages is the content of the telegraph because“content of any medium is always another medium”. According the history, western culture has undergone three media revolution: the phonetic system, machine print and electronic media. After that the human have being into a global village and this is the new world of a diversified global. By the way, as an emerging era of mass communication and cultural forms the media can be both to the dissemination of

Ulterior Motives of Mass Media behind their Production

1177 words - 5 pages source of decline in social morality by shaping of characters, images, and communities within our society. Similarly, Habermas, who is strongly engaged in the discussion of the public sphere and whether a media driven culture can operate in the interest of the public, reflects Plato’s opinion on censoring mass media by stating how effect of commercialization generates “the public as consumers rather than as active citizens.” (Habermas, 95) Since

Similar Essays

Mass Media And Popular Culture Essay

1367 words - 5 pages How has mass media a created a relationship among popular culture, mass media and different forms of dissemination? Mass media is any form of communication used to reach a large group of people. There are different types of media; examples of media are magazines, movies, television, books, recording devices, radio and the internet. As time goes on, new and improved technology is developed in the mass media industry for communicating and

The Influence Of Mass Media On Youth Culture

4473 words - 18 pages The Influence of Mass Media on Youth Culture 1 . . . Introduction What is the mass media? The dictionary tells us that it is: "those means of communication that reach and influence large numbers of people." (Collins Pocket English Dictionary, 1981 edition) To many people, however, it is something much more sinister - a monster that seeks to manipulate and control public opinion. A flotilla of

Media Studies: Examine The Changes In Mass Media And/Or Popular Culture From The Postmodern Perspective

1954 words - 8 pages universality of modernism and the longstanding conception of the human self as a subject with a single, unified reason."With such a plethora of definitions, the question remains on what postmodernism is and how does it relate to the media and popular culture? One way of understanding the theory is to look at Jean Baudrillard's work. Baudrillard is recognized as one of the foremost postmodern theorists, although he has been criticized by several

The Ruins Of America Via Popular Culture In Mass Media And Politics

1319 words - 6 pages makes you more money than the average CEO. With the focus on the nontrivial things in life, it’s no wonder that popular culture has ruined American society, media, and politics. Popular culture is a lucrative business for celebrities, and it is a part of everyday living for American society. David Schwab of Octagon First Call, who represents celebrities, says that Miley Cyrus name automatically gets a brand media coverage. She has been labeled