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Cult Of The Apple Essay

1530 words - 6 pages

Four years ago, the first iPhone was released and it still remains as a popular aspect of our technological culture today. Though it is in its fourth iteration with more to come, the iPhone continues to be one of the best selling smartphones. In a fast paced world with new technology constantly being released, the iPhone is still remarkable although some might argue that it is outdated and overhyped. This device is more than just a phone to consumers, but another way to connect with the world. There’s just something about this device that has Americans camping outside Apple stores and enduring long lines to get their hands on one. Although the iPhone may seem like just another smartphone, it is a cultural phenomenon because of the way it has changed our lives by being a simple device that fulfills our technology needs better than others.
Our society is revolving more around technology today and with an all-in-one device like the iPhone, it makes connecting to the world easier than ever. You could surf the web while in the middle of a phone call, or check your email wherever you wanted to without having to sit behind a computer. There is a built-in music application so you don’t have to carry around another device to use to listen to music. With its high-resolution camera, you could take a few snapshots and easily share it through integrated social network apps, email or just store it online. Now that the Apple App Store has expanded, there are millions of applications out there that allow users to do much more with their phone than ever before. Some examples of useful apps include: GPS navigation, mobile banking, stocks, packing tracking and other various utilities. Along with having useful apps for productivity, there is a plethora of fun games to download and play on your iPhone. Other smartphones have apps too but they aren’t that great in terms of variety, usability and stability. When the iPhone 4S was released, the phone came with Siri, a personal assistant that can do what you tell it to do. Having all these cool capabilities on the iPhone gives everyone more reasons to own one.
The sensation of the iPhone is obvious in person; everywhere you go, someone has one of these devices in their possession. With millions of units selling every year, it is no wonder that the device is becoming highly ubiquitous and iconic. Like other Apple products, the iPhone is something that is easily recognized all around the world. The same phone has been selling for over four years now with cosmetic and hardware updates for each year’s new iteration, along with an operating system that is becoming more refined. Since its release in 2007, the iPhone has been a massively successful product for Apple, who has sold more than 100 million units in the iPhone's first four year, including 18.6 million in the first quarter of 2011 (Artman). Other competitors make smartphones that are better than the iPhone in many ways, yet Apple is selling more than ever. Other...

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