Cultural And Societal Representations Essay

609 words - 3 pages

The ad industry is a corrupt institution implementing women's sex appeal as a device to sell their own commodities in larger markets. Typical ads displayed by mass markets, according to Judith Williamson, are exploitative to women and are not really depicting what they are selling. For example, an ad for Colman's mustard portrays a woman lying on the floor on top of a skinned wild animal while eating Kentucky Fried Chicken in a very seductive manner, and a lion is seen in the background bringing her the mustard for her chicken. The actual image that is being sold here is the woman, not the mustard at all. The woman suggests all aspects of femininity, her sexuality is attainable to those viewing this ad. She appears to be uncivil, almost barbaric-like and dominant in her attempt in eating the meat off the bone. Although this is ...view middle of the document...

These ads are overall misleading and exploit women for the benefit to sell a commodity.In Pletchky's essay "Fetal Images" the fetus is portrayed as a 'separate" "individual" aside from the vessel, this being the mother, who carried the child into each term. Pletchsky goes into detail on how camera angles and film technology sway audience views when the process of abortion is filmed. Pro-life supporters depict the event as an attack on the individual. From this, they are presuming that the fetus is a person, not a life form in its early process of development. Thus, Pletchsky is writing that images of the fetus are manipulated through camera trickery to convey the notion that the fetus is defenseless. The camera depiction and the sounds added in the background give a sense of false misrepresentation of what the fetus is experiencing. Women are also manipulated into thinking images of the fetus at early stages are necessary through the usage of sonograms, this is also a pro-life device to show women the life within their womb and make them reconsider having abortions. It's an argued issue that once the woman sees the fetus, she has a strong connection to it, she then discovers the delicacy of its life and withdraws from wanting the abortion. Both feminists argue that false images and representations are presented and on a large scale are accepted by our society. While Pletchesky explores the false portrayals of fetal abortions provided by pro-life activists, Williamson dissects the exploitative images depicted by mass producers for their ad campaigns. Although these feminists are discussing different images, one focusing on women, and the other fetal images, they both go to great lengths to show how the artist, producer, or activist is using their medium (film and advertisement means) to manipulate their audiences into believing their depiction of the form or commodity,

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