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Cultural Synergy And Leadership Theories Essay

2049 words - 8 pages

Jeff Bezos is owner and CEO of, the “Everything Store” of the internet. He was born on January 12, 1964 in Albuquerque, NM. According to Encyclopedia Britannica (2012), in high school, Bezos established a creative center for students to work on projects that will help them develop their careers for the future. Later, he graduated from Princeton University in 1986 with degrees in Electronics and Computer Science. After receiving his degree, eventually, Bezos worked at the New York Investment Bank. In 1990, he became vice president of this company. Because of his leadership, the bank was driven to use the internet for different transactions within the company. Bezos experimented plenty with computer usage within the firm in order to allow faster production with several tasks.
Four years after resigning from New York Investment Bank, Bezos began to establish a company that he had a vision to sell books. He bought and programmed computer software, then opened the company initially in his garage. Jeff Bezos sold his first book via the web in July 1995. When naming the company, he thought about the major river in South America and named it Amazon. By 2000, Amazon became a famous e-commerce website. In 1998, Jeff Bezos decided to diversify the company and sell many other products such as CDs (Encyclopedia Britannica, 2012). Before the next century arrived, other internet stores established to become competitors of Amazon. However, today, Amazon is a top name on the internet that is reputable to sell any type of merchandise on the internet. This paper will further discuss Jeff Bezos and his successful company, by analyzing Bezos’ leadership style, philosophy, the type of company Amazon is, and how this company fits with the leadership and intercultural theories that were expressed in the Intercultural Communication and Leadership Course.
Relevant Information on is a website that has ran since 1995. It began as a bookstore, but as it developed, it sold different things. According to an article from Alan Deutschman (2004), Jeff Bezos is the type of leader that likes plenty of change. He made different innovations for his company to sell that, initially, hurt its revenues. However, later, these innovations helped Amazon to grow monetarily. As he was the decision-maker for his mission, vision, changes, and treatment of employees, his company became a success throughout the world. A real entrepreneur is someone who takes risks, and Amazon is the embodiment of an entrepreneur’s mind who jumps on many practical ideas. These ideas were evaluated as simple needs for customers. Although these ideas to gain international suppliers, to create inventions, and to change services in accordance with customer needs were always dynamic, Bezos created many changes to be flexible with attracting new consumers. On top of that, he knew how to continue to establish customer relationships.
Amazon did not just change in the types...

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