Culture communication is one of the most influential reinforces of gender behavior and norms. The question presented in this paper addresses how stereotypes and prejudices affect our cultural orientations and reinforce gender inequalities. With the adaption of communication to diverse cultures and social communities there can be change. Social and cultural influences have an enormous effect on the treatment of women as well as minorities in society. This paper will examine women in Saudi Arabia as well as the United States and address their cultural differences.
According to Jeong-Dee Lee (2008), culture identifies as a system full of values, ideas, beliefs, and language that is passed from one generation to the next. Individuals are taught to play cultural roles based on dominant traditions and beliefs about society’s ideas of a gender. What someone culturally experiences as an individual can be different from someone else. Gender norms can be secured within socio-cultural proxies in a communicating process (3). Women are taught in their prime what beliefs and values they carry in the world. Boudet, Petesch, and Turk (2013) indicated that failure to conform to these dictates can unfortunately generate strong social sanctions, such as mocking men for being in touch with their emotions or belittling women for dressing improper. For women, leadership styles have made a drastic change in the 20th century.
In the past, women in the United States have pushed for their right to vote, reproductive freedom and entering the work force along with their male counterparts. According to the U.S. Department of Labor (2007) women currently make up 46 percent of the U.S. labor force and a significant 44 percent of union members. Women are now being considered for leadership positions such as business leaders like CEOs and CFOs; they are even being considered for political chairs such as Governor, Senate, or even the White House. This is all due to the rise of women and their leadership style of being known as transformational leaders. Women are more likely than men to be established transformational leaders; this is characterized by being a respectable role model, inspiring others, tactical thinking, and developing others in the workforce (Eagly, Johannesen-Schmidt, and van Engen 2003). Transformational leadership is notably looked upon as being more effective and relevant in contemporary organizations. This is why women are more suitable and likely to be transformational leaders. Women may be making the climb up the corporate ladder and transitioning into transformational leaders but inequalities still do exist between men and women when it comes to salary. Women in the West have made a significant stride towards empowerment. On the other hand, women in countries such as Saudi Arabia have been socialized and primed to be subordinate to men. Recently, women of Saudi Arabia are fighting to earn the right to vote and participate in municipal elections.