Culture: How To Impact On Business Operation Of The Company That You Choose

4180 words - 17 pages

TABLE OF CONTENTSpageTable of Contents 11. Introduction 2Company Background 32.1 Mission Statement 32.2 Company Vision 33. Culture: People's Republic of China 53.1 Value Dimension 53.1.1 Power Distance 53.1.2 Uncertainty Avoidance 63.1.3 Individualism and Collectivism 63.1.4 Masculinity 73.2 Socio-Culture Components 73.2.1 Manners and Customs 73.2.2 Religion 83.2.3 Local Behavior 94. Chinese Culture Impact on International Business 104.1 Marketing 104.1.1 Product 104.1.2 Pricing 104.1.3 Communication and Promotion 114.2 Economic and Social Impact 114.2.1 Government Policies and Regulation 114.2.2 Culture and Consumer wants and needs 124.2.3 Culture and Human Resource 124.3 Benefits and Disadvantages 134.3.1 Markets 134.3.2 Products and Service 145. Recommendations on International Business 155.1 Strategies 155.1.1 Overcome Threats 155.1.2 Further Development 165.2 Markets 165.2.1 Regional Market 165.2.2 International Market 176. Conclusions 18List of References 191. IntroductionWith economic globalization, the blending of different culture has become a necessary trend of the times. Understanding the culture in a country in which you are doing business is a critical skill for the international business company and person. Otherwise, deals can be lost when two business cultures clash. The purpose of this report is to indicate different cultural clash in real international business practice. In particular, the scope of this report will be defined to local culture how to impact on foreign company's operation. Therefore, I decided to take the Coca-Cola company as an example. As we all know, the Coca-Cola company was the first U.S. company to distribute its products in China after China implement reform and opening up policy in 1979. Through many years business operation in China, the company fully understand their development worldwide must adapt Chinese culture and must put into practice their localization strategy "Think local, Act local".In this report, by serious study and literature review, combined with refer to relevant books, search useful information from internet and my personal idea. I will examine the concepts of culture and some salient cultural value dimensions, followed by marketing mixes, Chinese culture and economic and social influence, and Chinese culture bring advantages and disadvantages to Coca-Cola's market, product and service that we may fully understand the Chinese culture how to impact on Coca-Cola company. Finally, my personal recommendations on culture and international business are presented.2. Company BackgroundThe Coca-Cola Company is one of the largest and widely beverage companies in the world. With operations in over 200 countries, it is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups. Coca-Cola's headquarters are located in the United States of America. It is best known for its flagship product, Coca-Cola. Other products offered include fruit-based, and...

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