Culture In Business Essay

890 words - 4 pages

In international business the differences in culture matters. For instances, McDonald has several restaurants around the globe. The restaurant chain, literally can write a book about, how to do business in overseas countries. In the late 90s, McDonald, has decided to open some of their restaurant in India, even though India is a poor country, however, it has a flourishing middle class, of 200 million. The possibility of getting into this new customers arena was enough for the chain to go for India. Nevertheless, India has a very particular Hindu culture in where they venerated cattle and for a burger restaurant, chain that uses beef as the main component in their burger this represents a big challenge for them. Thus, is beef was out of the questions, and most country of the Middle East does not eat pork. That leaves chicken and mutton (mature sheep) as an option for McDonald to tap into the prospects' customers of India. The counterattack, of McDonalds was the Maharaja Mac made of mutton that is the equivalent of its Big Mac in the United States. Therefore, how the difference in culture, influences in the way, these companies conduct their business abroad.
The McDonald illustration shows how businesses have to adapt themselves to other cultures if they want to be successful internationally. One of the first themes that make an affluent business overseas requires cross-cultural literacy. Which, its definition is, to conduct business among other nations it required an understanding, in how the different in culture can influence the way these businesses carrying out their business abroad. This is important to distant businesses, to understand, how to overcome the culture barriers of those countries where they want to conduct business, and to succeed doing it, is also required for the outside company to adapt their business practice to the culture of the host country. Other themes, mention the connections that exists between cultures and the cost of doing business in another country.
Nonetheless, culture does not stand still somehow. It can and does involve. (Hill, 2009) However, the pace at which culture can change it is open to discussion. (Hill, 2009) Therefore, what is Culture? According with, Greert Hofstede, and expert on cross cultural differences and management, defined culture as “the collective programming of the mind which distinguish the member of one human group from another. Culture, in this sense includes system values; and values are among the building block of culture”. (Hill, 2009) “CARLA’s.umn.org definition: culture is defined as the shared patterns of behaviors and...

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