Culture Jamming And E Literature Essay

2419 words - 10 pages

Culture-Jamming and E-Literature

It is an act of sympathetic magic performed in the name of all who are obliged to peer at the world through peepholes owned by multinational conglomerates for whom the profit margin is the bottom line.

-Mark Drey, “Empire of Signs”

What is Culture-Jamming? #1

When we look for the roots of the term culture-jamming, we find that what began as billboard alteration and has come to define a host of activities which we can call media activism. Here is a look what was possibly the first billboard ever “jammed”: www.billboardliberation.com/actions/facts.pix.html. Why billboards? Billboards are representative of a unidirectional communication process in which moterists and any other nearby recievers are required to be passive recipients of a corporate uni-message that screams “buy.” Redesigning billboards gives one the opportunity to re-inscribe the meaning of the message and reach a mass audience. What started as simple billboard alteration in the late seventies has become a worldwide phenomonon of re-inscription intended to counter the overpowering signs of corporate advertising, the effects of which have ramifications in many realms of culture. “Culture Jamming” even has its own Google directory entry:

directory.google.com/Top/Society/Activism/Media/Culture_Jamming/). One of the most redesigned images in the movement are the two golden arches that make up the M of McDonald’s fame: www.subvertise.org/theme.php?theme=MCDON Other forms of culture jamming are the repurposing of non-advert material, such as pictures of political figures (www.subvertise.org/details.php?code=137) or the creation of mock sites which expose what companies actually do (www.gatt.org, www.theyesmen.org, www.deportation-class.com, www.guerrillamedia.org, www.whirledbank.org), but always with a similar radical message.

The phrase “culture-jamming” was coined (of course there is contention as to the originator) by Negativeland, "to describe billboard alteration and other forms of media sabotage. On Jamcon ’84, a mock-serious bandmember observes, ‘. . .The skillfully reworked billboard…directs the public viewer to a consideration of the original corporate strategy. The studio for the culture jammer is the world at large.’” (Drey, “Empire”).Ron English, who has recently written the book Propaganda: Art and the Subversion of Culture (www.popaganda.com), refashions the iconography of Disney cartoon characters to show how the images of multimedia companies are affecting our awareness. When we discuss the power of marketing images, it might be helpful to look at the logical extreme of this process of corporate encultration:

[f]or the repurposing of blockbuster movies such as the Batman series, the goal is to have the child watching a Batman video while wearing a Batman cape, eating a fast-food meal with a Batman promotional wrapper, and playing with a Batman toy. The goal is literally to engage all of the child’s senses. (Bolter...

Find Another Essay On Culture-Jamming and E-Literature

A Cultural Studies Analysis Of Popular Culture Production Through Animated Movies. A Review Of Wall E And Robots

2869 words - 12 pages A Cultural studies analysis of popular culture production through animated MoviesA review of Wall E and RobotsByOdiley Festus 065335ForRTVF 51115th DecemberForProf Tugurl IlterCinema and movies have become hallmarks of modern lifestyle in contemporary society, Modernity is defined by them, in the so called 'civilized' world the media are not just entertainment institutions they are creators of culture itself. This assumption is the basis of this...

Literature Review Based on Corporate Culture, and the Positive Effects it has on Organizations Around the World

1777 words - 7 pages For better marks, alphabetise the referencing at the bottom.Management Literature Review"During the 1980s the concept of corporate culture captured the imagination of management researchers and practitioners alike. In particular, Peters and Waterman's (1982) book entitled In Search of Excellence: Lessons from America's Best-Run Companies proclaimed that the key to corporate success was a strongly unified corporate culture." Wilson...

Comparison of Athens and Sparta. Focuses on differences between the two city states i.e. Spartan militarism vs. Athenian arts, literature, culture

1545 words - 6 pages Ancient Greece was a land of contradictions and conflict. Located amist ruggedmountains, the Greek mainland was both protected from its enemies, and isolated from its allies,making communication between the many Greek city-states extremely difficult. Each city-stateand the lands around it were referred to as a polis, and each polis functioned as an independentcountry, with its own laws and government. Despite the unwillingness and inability of...

"Culture jamming to be or not to be" Based on A Review of Kalle Lasn's Culture Jam By Odiley Festus 065335

1749 words - 7 pages "Culture jamming to be or not to be"Based onA Review of Kalle Lasn's Culture JamByOdiley Festus 065335ForRTVF 51123rd NovemberThis paper is written as an attempt by myself to outline my understanding and views on the new ideology of 'Culture Jamming' with major reference to Kalle Lasn book.It is also important to highlight the importance of Debord's 'Society of the spectacle' as the blue print for the uprising of concept of culture jamming. Both...

The Violation of Human Rights in Cuba

3442 words - 14 pages The Violation of Human Rights in Cuba One of the largest Human Rights violations occurring in the world today is on the small island of Cuba. The government there is repressing the civil and political rights of all it citizens mainly the right to free speech and free press. Article 53 of the Cuban Constitution provides: “Freedom of speech and press are recognized for citizens consistent with the purposes of socialist society. The material...

Culture Jamming

968 words - 4 pages Culture Jamming is defined as "Recognising and opposing all the ways in which advanced capitalism shapes how we act, think, dress, work, play and consume. Nearly every aspect of our lives has been altered by the logic of capital and culture jamming/cultural resistance is the act of confronting this hegemonic and soulless system by turning it's own aesthetic and mimetic tools against it".Telstra's logo used to be "Making Life Easy" and I believe...

Silicon Valley and how it came about

646 words - 3 pages Silicon ValleySilicon Valley is located in the industrial region in between the Santa Cruz Mountains and the Diablo ranges. The valley also extends from San Francisco to Santa Clara and San Jose. The main headquarters of the operation is located at Palo Alto, the home of Stanford University. The valley was named after the many electronic and computer companies that have decided to locate their business there since the mid 20th century and...

Culture Jamming: Fighting Fire With Fire

3182 words - 13 pages INTRODUCTIONIn a world where everything is for sale, money is the undisputed ruler of many people's lives. In my Management Principles class, one of the final points my professor left with me is that corporations exist to make money. Around us we can see that lifelong employees can be "downsized" in the flash of a monetary profit. Thanks to Henry Ford and the assembly line, the machine rules and the worker is an object from which profit is to be...

Counterculture is a Fraud

1742 words - 7 pages For nearly half of a century, fragments of our society have continually made outward attempts to create and popularize movements that try to ‘go against’, ‘take over’ or ‘change’ popular culture; in even more far-fetched examples, ‘change’ society as a whole. This idea, as referred to by Roszak in the 1960’s, is commonly known as “counterculture”. A counterculture movement takes one or multiple social norms from established culture that it is in...

Common security arguments

2967 words - 12 pages AbstractSecurity recognized increasingly as necessity today in a highly competitive environment. Problem with practicing corporate security policies frequently only just talk about protecting data assets; a security analysis in my practice, corporate security policy is only a statement, " Operational security is important to the Company."Common security arguments are:*ƒnƒnLeaving security until "later" unspecified time*ƒnƒnWho...

Media Journal A Critical Analysis of The Daily Show with Jon Stewart

1693 words - 7 pages The Daily Show pronounces itself as a fake news program, and it pulls its comedy and satire from current news reports, politicians, media companies, and often, features of the show itself. The show usually begins with an extended monologue from host, Jon Stewart, communicating new headlines and regularly includes discussions with several correspondents, who assume ridiculous or amusingly overstated takes on recent events against Stewart's...

Similar Essays

Interrelationships Between Vietnamese Culture And Literature

1383 words - 6 pages Throughout Vietnamese literature there are a few themes that are almost always present. Some of the themes are kindness, loyalty, and obedience. Vietnamese literature is the written manifestation of Vietnamese values and society. Throughout almost all of the literary work of Vietnam, this holds true, whether it be a myth, folktale, or other work of creative writing. These themes are taught to children through their parents and the ancient...

Comparison Of Medieval Literature And Culture

1279 words - 5 pages Comparison of Medieval Literature and Culture While studying the Medieval times it is easy to see the difference between their culture and the culture of today. The way the people acted, the way the government ran the society, and the roles of men and women were much different than what we refer to as the normal of today. This difference was shown in all of the selections read, and two main examples were ?Ballad? and in ?The Fisherman and the...

Comparing Pop Culture And Old English Literature

1677 words - 7 pages There are simply two types of people in this world; good people and bad people. In Shakespeare’s play Macbeth, the King of Scotland (well at least at the beginning of the play) whom is King Duncan, would be labeled as a good person. Duncan is viewed as Macbeth’s opposite, since Macbeth’s characteristics are all made to be pointed out as a bad person. The story of Macbeth is all about greed, power, and guilt. Macbeth becomes greedy when he kills...

Finding Stress Relief In The Ocean: Literature And Pop Culture

1756 words - 7 pages No life is without stressors of physical, biological, and environmental origins. Each stressor has a unique affect on an individual, but most people can handle these affects in moderation. However, when stressors become intense or compound upon each other, they can cripple individuals. To prevent such debilitation, people must find temporary escapes from the pressures they normally face. Among many forms of release, the ocean can act as both...