Culture Jamming And E Literature Essay

2419 words - 10 pages

Culture-Jamming and E-Literature

It is an act of sympathetic magic performed in the name of all who are obliged to peer at the world through peepholes owned by multinational conglomerates for whom the profit margin is the bottom line.

-Mark Drey, “Empire of Signs”

What is Culture-Jamming? #1

When we look for the roots of the term culture-jamming, we find that what began as billboard alteration and has come to define a host of activities which we can call media activism. Here is a look what was possibly the first billboard ever “jammed”: Why billboards? Billboards are representative of a unidirectional communication process in which moterists and any other nearby recievers are required to be passive recipients of a corporate uni-message that screams “buy.” Redesigning billboards gives one the opportunity to re-inscribe the meaning of the message and reach a mass audience. What started as simple billboard alteration in the late seventies has become a worldwide phenomonon of re-inscription intended to counter the overpowering signs of corporate advertising, the effects of which have ramifications in many realms of culture. “Culture Jamming” even has its own Google directory entry: One of the most redesigned images in the movement are the two golden arches that make up the M of McDonald’s fame: Other forms of culture jamming are the repurposing of non-advert material, such as pictures of political figures ( or the creation of mock sites which expose what companies actually do (,,,,, but always with a similar radical message.

The phrase “culture-jamming” was coined (of course there is contention as to the originator) by Negativeland, "to describe billboard alteration and other forms of media sabotage. On Jamcon ’84, a mock-serious bandmember observes, ‘. . .The skillfully reworked billboard…directs the public viewer to a consideration of the original corporate strategy. The studio for the culture jammer is the world at large.’” (Drey, “Empire”).Ron English, who has recently written the book Propaganda: Art and the Subversion of Culture (, refashions the iconography of Disney cartoon characters to show how the images of multimedia companies are affecting our awareness. When we discuss the power of marketing images, it might be helpful to look at the logical extreme of this process of corporate encultration:

[f]or the repurposing of blockbuster movies such as the Batman series, the goal is to have the child watching a Batman video while wearing a Batman cape, eating a fast-food meal with a Batman promotional wrapper, and playing with a Batman toy. The goal is literally to engage all of the child’s senses. (Bolter...

Find Another Essay On Culture-Jamming and E-Literature

Literature Review Based on Corporate Culture, and the Positive Effects it has on Organizations Around the World.

1777 words - 7 pages For better marks, alphabetise the referencing at the bottom.Management Literature Review"During the 1980s the concept of corporate culture captured the imagination of management researchers and practitioners alike. In particular, Peters and Waterman's (1982) book entitled In Search of Excellence: Lessons from America's Best-Run Companies proclaimed that the key to corporate success was a strongly unified corporate culture." Wilson (1996:87

Comparison of Athens and Sparta. Focuses on differences between the two city states i.e. Spartan militarism vs. Athenian arts, literature, culture.

1545 words - 6 pages ephors in supervising the citizens andtraining the young.At birth, infants were examined, and those found to be unhealthy were abandoned andleft to die, in an effort to ensure "survival of the fittest." At age seven, young boys wereseparated from their parents, and grouped with other boys to begin military training. Unlike theboys in Athens, who studied literature and music, the youths of Sparta practiced gymnastics andmilitary exercises instead

"Culture jamming to be or not to be" Based on A Review of Kalle Lasn's Culture Jam By Odiley Festus 065335

1749 words - 7 pages "Culture jamming to be or not to be"Based onA Review of Kalle Lasn's Culture JamByOdiley Festus 065335ForRTVF 51123rd NovemberThis paper is written as an attempt by myself to outline my understanding and views on the new ideology of 'Culture Jamming' with major reference to Kalle Lasn book.It is also important to highlight the importance of Debord's 'Society of the spectacle' as the blue print for the uprising of concept of culture jamming. Both

The Violation of Human Rights in Cuba

3442 words - 14 pages . Economics have restricted widespread access to the Web. An average Cuban makes about 110 pesos per month, about $5.00. (US Department of State, Washington) An Internet connection with the World Wide Web access costs about $260.00 a month. E-mail accounts cost $67.00 per month. (Lipsschultz) Currently, the daily editions of Granma, Trabajadores and Juventud Rebelde are also available in electronic formats. (Lipsschultz) Radio stations are also

Culture Jamming.

968 words - 4 pages Culture Jamming is defined as "Recognising and opposing all the ways in which advanced capitalism shapes how we act, think, dress, work, play and consume. Nearly every aspect of our lives has been altered by the logic of capital and culture jamming/cultural resistance is the act of confronting this hegemonic and soulless system by turning it's own aesthetic and mimetic tools against it".Telstra's logo used to be "Making Life Easy" and I believe

Silicon Valley and how it came about

646 words - 3 pages the crucial elements, which made the original so successful.Fredrick E. Terman (1900-1982) who was an electrical engineer is the single person who is responsible for silicone valley. Terman was a graduate student from Massachusetts institute of technology and in that time he saw how well the faculty at Cambridge pursued research and contact with industry through consulting and the placement of students in corporations. When Terman returned home

Counterculture is a Fraud

1742 words - 7 pages opposition to, and fights said norms. This idea of “culture jamming”, a term coined by the San Franciso area band Negativland, is built on a hope that a counterculture movement can reshape the norms it tries to destroy, into ones which suit its’ needs and ideologies. In the vast majority of cases, the objective of counterculture has not even remotely been reached; in fact, most attempts have failed miserably, unable to attract even the most

Common security arguments.

2967 words - 12 pages 1990, both engaged in online warfare for almost two years by trespassing each other's private computers, monitoring calls and phone lines jamming. Eventually, Feds cracked them down. Its jail for Phiber and friends, (Statalla, 2002) an era ended when Phiber thrown in prison for a year. Beginning of a respectable and political influence hacker culture brought back by Internet. Hacker activism scupper Clipper proposal in 1994 and 1995, that

the role of multicultural literature

1668 words - 7 pages develop an appreciation for a variety of cultures. According to Norton (1983), multicultural literature fosters students' knowledge about different cultures by showing the differences and similarities between their culture and that of other groups (Norton, 1983). Furthermore, it helps to decrease cultural ethnocentrism in the classroom (Litchner & Johnson, 1973). Works Cited Bieger, E. M. (1995/1996). Promoting multicultural education through

Media Journal A Critical Analysis of The Daily Show with Jon Stewart

1693 words - 7 pages news agenda of many cable news programs as well as talk radio. As Warner writes, the show acts as a **culture jammer** to the political parties’ attempt of branding their agendas on the public. “…The Daily Show writers and comedians disseminate dissident interpretations of current political events, potentially jamming the transmission of the dominant political brand message. Like other culture jammers, The Daily Show subversively employs


1966 words - 8 pages international borders, are likely to "sustain their forward momentum." They conclude that even their most pessimistic scenarios, "do not portend the end of global integration." Culture Jamming: One of the most visible forms of anti-corporatism is "culture jamming", espoused by groups such as Adbusters and the band Negativland. As Klein(1999) points out, culture jamming has been co-opted by the very advertisers it aims to subvert - see the recent "image

Similar Essays

Interrelationships Between Vietnamese Culture And Literature

1383 words - 6 pages Vietnam for quite a while, however no one truly knows the origin of the first king. Most Vietnamese people don't care to listen to modern science's theories on the origins of people, but rather choose to believe in the legend that they are descended from the mighty dragon, and fairy.Vietnamese culture always has a great deal of influence on Vietnamese literature. Usually stories of heroics are meant to show the manner in which the Vietnamese are

Comparison Of Medieval Literature And Culture

1279 words - 5 pages Comparison of Medieval Literature and Culture While studying the Medieval times it is easy to see the difference between their culture and the culture of today. The way the people acted, the way the government ran the society, and the roles of men and women were much different than what we refer to as the normal of today. This difference was shown in all of the selections read, and two main examples were ?Ballad? and in ?The Fisherman and the

Comparing Pop Culture And Old English Literature

1677 words - 7 pages rumors on his personal Twitter by telling the fans that, “ONE… Im not dead. I had to check this one…but it turns out Im alive” (Bieber). He had an enormous impact on not only the fans, but the entertainment industry as well. If he was pronounced dead in actuality, the many die-hard fans that follow him may end up taking their own lives as well, just similar to how Macbeth killed anyone remotely close to Duncan and Banquo. Pop culture and old

Finding Stress Relief In The Ocean: Literature And Pop Culture

1756 words - 7 pages a mental and physical barrier. The ocean’s otherworldly qualities can captivate individuals and distract them from their issues, providing a temporary escape from overstressing, which can have extremely negative health effects, and can even lead to the possibility of mental breakdowns and death in people who cannot find escape. E. E. Cummings depicts a girl Maggie in his poem maggie and milly and molly and may, who finds stress relief through