This website uses cookies to ensure you have the best experience. Learn more

Culture, Media, And Sport Essay

3379 words - 14 pages

Within Sports Management the effect of Government policy will have an effect on the way in which their work is carried out. New Labour’s vision for sport is contained within a document called ‘A Sporting Future for All’ published in 2000. It is not a policy but more a statement of intent. In this essay we will look at its purpose and what proposals the government have in tackling sport in this country. Furthermore, we will look at its strengths and weaknesses and consider whether it fits with the government’s wider social policy.

The Department for Culture, Media and Sport (DCMS) produced the strategy known as “A Sporting Future for All”. They were formerly called the Department of National Heritage before Labour came into power in 1997. They are responsible for the arts, the National Lottery, tourism, libraries, museums and galleries, broadcasting, film, the music industry, press freedom and regulation, licensing, gambling and the historic environment. Their stated aim is to improve the quality of life for all through cultural and sporting activities and to support the pursuit of excellence and to champion the tourism, creative and leisure industries. Their vision is to extend excellence and improve access. To achieve this, they have developed four strategic priorities: Children and Young People, Communities, the Economy and Delivery. In order to achieve this they will devise and implement government policy (DCMS 2004 ).

A policy is a plan of action for tackling political issues. Simeon (1976 ) describes public policy as “a consequence of the political environment, values and ideologies, distribution of power, institutional frameworks, and of decision-making processes.” These strategies will be constructed by political parties’ normally in government and will aim to tackle political issues in a manner that meets with their political ideology.
When New Labour came into power in 1997 their vision was “the equal worth of all, with no one cast aside; fairness and justice within strong communities.” (Labour Manifesto, 1997 ). The launch of ‘New Labour’ or ‘The Third Way’ as it is also known, attempted to persuade the electorate that they had moved away from its past and gave them an opportunity to develop a distinctive identity. Giddens (1998 ) describes the ‘third way’ as being a construct 'between' the two political ideologies - socialism and neo-liberalism . The ‘third way’ aims to combine social democracy with a dynamic economy, to stress equality of opportunity, not of outcome, and to concentrate on the creation of wealth, not its redistribution. It is a move away from the traditional welfare state and an acceptance that economic competitiveness is primary (Clarke et al., 2000: 13 & Dale R. 2000 ). We can also note here a shift to a more central political position, which from debate during the recent general election, has led to thoughts that their new ideology is little more than moderate conservatism, which in turn has...

Find Another Essay On Culture, Media, and Sport

National Culture and Its Relation to Media

2743 words - 11 pages essence of nation? Watson posits that “a nation is a community of people, whose members are bound together by a sense of solidarity, a common culture, a national consciousness” (Watson 1997: 1). A more familiar definition was coined by Anderson: “It is an imagined political community and imagined as both inherently limited and sovereign” (Anderson 1991: 6). If Anderson’s definition is rigorous, why did Stein fail to perceive the intimate connection

Visual Media, Allegorical Consciousness, and Postmodern Culture

1656 words - 7 pages Visual Media, Allegorical Consciousness, and Postmodern Culture I think many of us would agree that we are living in an era of transition: generally, from one phase of modernity to another; more specifically, it is harder to say. Let's ask ourselves for a moment how this sense of change might guide the rhetorical study of visual media. Of the many possible answers to this question, there are two I want to put on the table. The first

Culture and media. Thoughts on pop. culture in the U.S

4276 words - 17 pages Popular CulturePopular culture is defined here as popular written literature and broadcasting,popular music, consumer products (everything from trash compacters tovideo games, from cars to religious videos), popular dance and theater, videogames, certain decorative arts, sports and recreation, and other culturalaspects of social life distinguished by their broad-based presence acrossethnic, social, and regional groupings.For students of popular

Latin America: Sport and Telenovelas? Lozano, J, (2007) “Latin America: media conglomerates”

879 words - 4 pages systems and how it has changed from the 1970s to present day. The main argument suggests that in the 1970s and 1980s, the Latin American mass media system was very much dependant on the US as a whole adopting their media system entirely. As time moved on this lessened right until present day where Latin American media dominates open-TV primarily with Telenovelas. However, genres such as fiction are still popular by the US media on open-TV and

Women and their Misogynistic View in American Culture and Media

1048 words - 5 pages norms of beauty. Beauty is defined by the standards promoted in the media. Society is fixated with beauty. Stories that include women focus on the body image and beauty. The quest for beauty leads to, “surgical and chemical procedures” (Lee and Shaw 69) and the obsession with beauty trivializes these procedures. Media promotes an archetype of thin and white. Racial and culture define beauty, therefore white skin is promoted as beautiful

The Interconnected Nature of Media, Culture and Society

1912 words - 8 pages I agree with the above statement that media, culture and society within the world we live in today and as to how they are inseparable and cannot live without the other. This essay focuses on the key issues relating to the role and impact of the media in the everyday lives of people and on the structure of society and the nature of culture is emphasised. This essay focuses on how the media influences culture and society as well as it explores the

Convergence Culture: Where Old and New Media Collide

2836 words - 11 pages complete new set of rules in how consumers and producers interact with each other, and how audience members have converted from being passive to active in their reception of information provided to them by producers. This new paradigm is not purely technological but also cultural as, convergence culture “represents a cultural shift as consumers are encouraged to seek out new information and make connections among dispersed media content” (Jenkins

Marxist framework applied to theories of media and culture today

2569 words - 10 pages Can a Marxist framework still contribute to theories of media and culture today?There are instances in the world and in media today where you can apply both Marxism as well as the ideas behind the British Cultural Studies. With Marxism it is easy to see that his idea that economic power is the root of all power is essentially true. People with the money are essentially able to send any message they want to an audience and control almost every

Viral Videos Writing Assignment - Dance, Media and Culture - Research Paper

1085 words - 5 pages and using terminology that would be familiar to them. I think style is an important factor. When making your videos, you have to be different than what has already been seen. Something about your video has to stand out to the audience and that creates a lead way to it going viral. The more people remember your video because of its’ originality, the more viral your video can get. Viral videos have been a part of our culture for years. It has had

Media Studies: Examine the changes in mass media and/or popular culture from the postmodern perspective

1954 words - 8 pages universality of modernism and the longstanding conception of the human self as a subject with a single, unified reason."With such a plethora of definitions, the question remains on what postmodernism is and how does it relate to the media and popular culture? One way of understanding the theory is to look at Jean Baudrillard's work. Baudrillard is recognized as one of the foremost postmodern theorists, although he has been criticized by several

The ruins of America via popular culture in mass media and politics

1319 words - 6 pages makes you more money than the average CEO. With the focus on the nontrivial things in life, it’s no wonder that popular culture has ruined American society, media, and politics. Popular culture is a lucrative business for celebrities, and it is a part of everyday living for American society. David Schwab of Octagon First Call, who represents celebrities, says that Miley Cyrus name automatically gets a brand media coverage. She has been labeled

Similar Essays

Sport And The Media Essay

1453 words - 6 pages Sport and the Media The growth of television as a significant cultural form during the 1960s put the relationship between sport and the media on the public agenda. In late 1969, the US magazine Sports Illustrated drew attention to the ways in which television was transforming sport. In effect, sport in the television age was a 'whole new game'. The growing economic and cultural significance of television for sport

Media And Culture Essay

2244 words - 9 pages media and culture A sign system is representation through communication which in turn leads to a shared meaning or understanding. We hold mental representations that classify and organise the world (whether fact or fiction), people, objects and events into meaningful categories so that we can meaningfully comprehend the world. The media use sign systems through newspapers, magazines, television,internet, and the radio etc. The conceptual map

Media Music And Culture Essay

1224 words - 5 pages The issue of race is something the world faces in almost every element of life. In todays society there are issues of racism in politics, crime and media. One form of media that can be looked into specifically is music. Kembrew addresses this in lecture by stating, “Music and culture flow across racial, socioeconomic, and geographic boundaries” (McLeod Week One). Recently a particular Brad Paisley song featuring LL Cool J has sparked some

Mass Media And Popular Culture Essay

1367 words - 5 pages How has mass media a created a relationship among popular culture, mass media and different forms of dissemination? Mass media is any form of communication used to reach a large group of people. There are different types of media; examples of media are magazines, movies, television, books, recording devices, radio and the internet. As time goes on, new and improved technology is developed in the mass media industry for communicating and