Curves Situation Analysis

563 words - 2 pages

Situation Analysis:

Client Analysis
Curves International is a world-renowned women’s only fitness center, a pioneer in the “express workouts”. Curves target client base consists of all types of women; from the busy executive to the ultra busy soccer mom, and most importantly, Curves caters to women who overall want to be healthy. Curves makes exercise fun and beneficial for women regardless of fitness goals.

Curves clients perceive it more than a “gym”, but as a support group and a social outing for some. It’s a place that for an hour a woman can feel good about herself and the goal she’s working towards. Customers like the “no frill”, “no hassle” workouts. It’s a place where women could feel comfortable. Curves offers a haven where women can feel comfortable to let their guard down and have a good sweat.

Women are also drawn to Curves because Curves has strong brand equity. Their quality of service, revolutionary design to the “express workout” is number one in the women’s fitness industry. In today’s day and age, there are more women in the workforce, along with more working mothers, all which lead to a fast paced life style trying to juggle career, family, and home, which represent a very similar lifestyle for women in National City.

The market for women’s fitness services and products has never been greater and continues to grow. Women represent 50.8% of the US population. National City has a population of 56,472, with 50% of the population being female. Of the 28,158 female population in 60% are between the ages of 18 to 65 years old (SANDAG July 2004), Curves target market.

Basis for Curves National City segmentation
1.     Geographic
2.     Gender
3.     Lifestyle

Curves is ideally located in a high traffic area of National...

Find Another Essay On Curves - Situation Analysis

Explain what is implied by the assumption that decision-makers are

1273 words - 5 pages the analysis of individual behaviour such as with consumer choice. For example we use indifference curves and budget lines to show what a consumer will do in order to gain maximum utility but this assumes that the consumer will be rational. With consumer choice theory there are 4 elements that describe the consumer and the market environment. · The consumer's income · The prices which goods can be bought · The consumers tastes or

A Complete View of CRM Outsourcing

2004 words - 8 pages ). If this cost of outsourcing is much lower than the previous cost of doing the service, the TC will be lower than before and Profit will be greater (π1 = TR - TC1 > π = TR - TC [the original profit function]).ii. Cost Curve Analysis - Another way to analyze the situation of outsourcing is to look at the cost curves. It is know that total cost equals total variable cost plus total fixed cost or TC = TVC + TFC. When firms continued to do

Cambridge Capital Controversy

2474 words - 10 pages product in terms of supply and demand. This result, discovered by means of the analysis of the relation between prices and distribution in economies with heterogeneous capital goods, has been revealed as theoretically irrefutable, and, as this study will argue, concerns the hard core of the neoclassical or marginal theory both in its traditional (capital measured in value terms) and in its contemporary formulations (capital as a set of

An Inverter Testing System For Computer Room Air Conditioning

1818 words - 7 pages , current of the inverter output, but also analyzing voltage, current harmonic and balance.  In the process of testing, the measured data can realize real time numerical and graphic display.  When the measurement is finished, the analysis reports and characteristic curves of experiments are memorized and output.  It also supports the inquiry of historical data.  Performance testing, including sinusoidal tracking test, step response test and etc

The oil price

1187 words - 5 pages in recent years. During the increasingly debt crisis of Greece and limited Iran's petroleum exports, the problem of oil price is still drawing the global attention.Sources of informationThis essay will give some professional knowledge from textbooks, such as 'Principle of Economics (Mankiw, 2008)' and content of PEST analysis (Worthington and Britton, 2009). These textbooks will be found from library and E-library of UCLAN. Moreover, this essay

the oil price

1187 words - 5 pages in recent years. During the increasingly debt crisis of Greece and limited Iran's petroleum exports, the problem of oil price is still drawing the global attention.Sources of informationThis essay will give some professional knowledge from textbooks, such as 'Principle of Economics (Mankiw, 2008)' and content of PEST analysis (Worthington and Britton, 2009). These textbooks will be found from library and E-library of UCLAN. Moreover, this essay

Outline briefly the managerial criticisms of the profit maximising firm - Compare and contrast the Neo-classical profit maximising model with the management model of Baumol.

2384 words - 10 pages likely to follow this model to such a degree that in some cases it may result in a position below where MC=MR, i.e. discount prices to an extent where all resorts are fully utilised, e.g. last minute holidays. In the long run as a principle objective this isn't a viable option, as poor management control would create the situation of MC being greater than MR, resulting in a loss.Many of the constraints which affect Thomson and Sandals's demand curves

The Taste of Death

1257 words - 5 pages a situation in which the taster may easily consume enough alcohol to become legally drunk. In our valley, most vintners offer a selection of five different wines and a commemorative glass for the average price of four dollars. Each individual sample is approximately one and one half ounces, totaling seven and one half ounces of consumed alcohol per tasting. John Dolour, proprietor of Vintage Vineyards Winery, told me that, "The typical tourist

Red Shift

2252 words - 9 pages partially non-Doppler (that is, not due to cosmic expansion), then it could be an intrinsic property of a galaxy, as basic a characteristic as its mass or luminosity. If so, might it truly be quantized? Clearly, new and independent data were needed to carry this investigation further. The next step involved examining the rotation curves of individual spiral galaxies. Such curves indicate how the rotational velocity of the

Perfect Competition

1913 words - 8 pages considering the long term equilibrium price of a firm in perfect competition. This assumption is that entry into the market is free and that there are no barriers to entry. Any costs incurred are incurred by all of the suppliers; an entrant will pay no additional cost for entering the firm. In the short run the perfect competition equilibrium can be found by graphing the marginal cost (MC), average total cost (ATC) and marginal revenue (MR) curves

The Report of Oil

2262 words - 9 pages curves were changed, the demand curves were changed also. For example, oil prices stay at high level and people tried to find way to put down on consumption. People brought smaller cars or used less air condition in car. Car companies improved their technical to achieved new vehicles. People less use was made of oil fire power station for electricity generation. Energy saving schemes became more popular and widespread in firm and home. Figure 3

Similar Essays

The History Of Fermats Last Theorem

2847 words - 11 pages proved.1By now attention had shifted from algebraic number theory to algebraic geometry as the appropriate tool for the problem. Gerd Faltings' work on the Mordell conjecture implied in particular that for any n there were at most a finite number of solutions to the Fermat equation (up to scaling). Frey later noticed in 1986 that a nontrivial solution to the Fermat equation would be related to an anomalous situation in elliptic curves. Serre

Analysis Of The Impact Of Oil Prices On The Global Economy

1197 words - 5 pages -run supply and demand curves are more elastic. In the long run, the shift in supply curve from S1 to S2, the price increase a bit from P1 to P2. 2.2.4. Demand and Supply Equilibrium Demand and supply equilibrium is (2) a situation in which supply and demand have been brought into balance. As figure 2.5 shows below, point O is the equilibrium point for oil. In short-run, oil supply is inelastic due to the limited capacity of producing. We

Report The Process On The Project Of Ph Value

1566 words - 6 pages invariants and physico-chemical models that separate the dynamics and highly nonlinear static ph mapping are learnt and analysis. Define the variable data in the pH neutralization process; build the mechanistic model for the real pH neutralization tank. Forth step is pH control diagram design: The basic control paradigms, including feedback and feed forward structures, applied to pH process are compared and leant. Linearised the feedback

Sugar Case Answer Essay

1066 words - 4 pages What does the world supply of sugar look like from the point of view of the U.S. market?The world supply of sugar looks perfectly elastic (horizontal) from the point of view of the U.S. market, at a price of 8.3 cents per pound. This conclusion comes from two statements in the case: "Annual world sales of sugar amount to roughly $100 billion" and "Thus, for our analysis the 2001 world price of 8.3 cents per pound is assumed to be constant