Customer Driven Organization Essay

629 words - 3 pages ✓ Expert Reviewed
VIEW DOCUMENT
Preview

THESIS SENTENCE

A customer driven organization with detailed customer relations can result in optimal effectiveness and efficiency in the workplace.

FORMAL OUTLINE

I.     Maintaining an effective environment through a customer driven organization

A.     Empowerment – the ability to help people use their powers and truest potentials to extend themselves, rather than restricting themselves.

1.     Involvement of the employees
Staff Development via in-house training
a.     Technical – train in the specifics of a particular job
b.     Quality – training in the principles of total quality combined with technical (i.e. computer programs) required to implement quality assurance and implementation.
c.     Specific Skills – specialized classes
Financial – Accounting (A/R, A/P)
Selling Technique
Languages
Interviewing skills
d.     Activity - “Outward Bound” -Type of course in which people learn about leadership and teamwork by engaging in physical tasks such as rock climbing.

2.     Personal growth and development
a.     Higher Education (continuing education)
Managerial – provide expertise and knowledge in fields such as strategy, change of or implementing management. Identify and work on developing skills directly related to “REAL” corporate problems.
b.     Professional tuition reimbursement
Real Estate
Law Degree
Graphics
Computer     
B.     Quality Assurance – Quality happens through people, not by system alone.
1.     Implementation
2.     Checks and Balances
3.     Continuous Improvements

II.     Successful Customer Relations
A.     Current and future customer needs
B.     Customer requirements
C.     Customer feedback
D.     Exceeding customer expectation – under promise and over deliver
E.     Commitment and attention to detail

Developing people

Helping individuals to achieve their potential is in the best interest of the person, as well as in the best interest of an organization. Proactive people will actively seek opportunities and make things happen. Fully involved people will be innovative and creative in furthering the organizations objectives. It is beneficial for the organization when people are...

Find Another Essay On Customer Driven Organization

Total Quality Management Survey Essay

1539 words - 6 pages Customer satisfaction is important to an organization because it leads to repeat business. In order for companies to thrive, the need for value is essential to customer satisfaction (Goldman, 2003). This paper will explain the value of quality in relationship to customer satisfaction as well as research three separate organizations that represent different economic sectors, and provide a description of the need for customer-driven quality for...

Total Quality Management Survey Essay

1145 words - 5 pages The purpose of this paper is to research three separate organizations that represent three different economic sectors, and provide a description of the need for customer driven quality in each organization. A comparison matrix will be constructed outlining the differences between strategic roles of Total Quality Management (TQM) within each of...

Strategic Marketing Process

1085 words - 4 pages & Meenaghan, 1995). The organization’s development of relationships and collaborations with customers becomes prominent in the marketing strategic scheme (Ferrell & Hartline, 2008). Consequently, according to Frank Bradley, in his article, Strategic Marketing: In the Customer Driven Organization" strategic marketing requires the development of a strategy to cope with competition, explore market opportunities, develop new products and services...

Customer Driven Quality Paper

1173 words - 5 pages This paper will explain the value of quality in relationship to customer satisfaction within 4 different industries (manufacturing, service, non-profit and government). Provide a description of customer driven quality and asset the importance of participatory management as it relates to quality. Also provide a matrix comparing the commonalties and differences in quality among the organizations.ManufacturingQuality service first...

TQM Survey Paper

1670 words - 7 pages customers.Customer driven quality is an important aspect for the Ritz-Carlton in order to stay competitive, earn market shares, and retain customers. This quality is also an important aspect of the organization in keeping internal and external customers safe. Guest and employee safety is of the utmost importance for this organization and they do all they can to ensure the safety is top priority for their hotels as well as equipment that is used...

Total Quality Management Survey Paper

1439 words - 6 pages The purpose of this paper is to research three separate organizations representing three different economic sectors, and provide a description of the need for customer driven quality in each organization. Additionally, we are to construct a comparison matrix outlining the differences between the strategic roles of Total Quality Management (TQM...

Forms Of Research

1529 words - 6 pages loyalty spans over the past decade. Many researchers argue that there is no relationship between customer satisfaction and loyalty while others find direct correlations between the two and a business’s profitability. In Roger Hadowell’s study, he defines loyalty as both behavioral and attitude while conducting his research on a banking organization. He states that behaviors including continuance, increased relationship, and recommendations are...

Factors Affecting Customer Loyalty Programs

1797 words - 7 pages of CRM in late 1990s, marketers are of the opinion that appropriate vigil and analysis of customer data might bring wonders for the organization. Indian apparel retail sector is booming, leading to intense competition. The war is to attract new customers but most importantly to retain the old ones. The companies are continuously adopting the process of generating custom CRM initiatives to increase their customer base. The study is focussed at...

Marketing And Company Culture

1050 words - 4 pages of implementing and a company culture driven by marketing. If the employees are not involved or do not have the necessary skills to focus on the customer, it quite likely that the organization will struggle with customer service. “We believe that improving marketing management serves to make companies more responsive to customer needs (and, as noted before, a customer orientation is a type of organizational culture” (Deshpande and Webster, 8...

Customer Relationship Management

2340 words - 9 pages information technology solution and building the customer information database – it is an organization process that enables a firm to measure its customer equity and manage customer relationships so as to improve the firms profitability.” (Fan & Ku, 2010, p.203). CRM Core Benefits The preceding section suggests that CRM can increase profitability by acquiring and keeping the right customers in the long-term by using metrics like CLV. Richards...

Business: Market Orientation

2756 words - 11 pages the customer first in every aspect of the organization including goals, strategy, culture, and structure. In recent years, market-driven organization has been increasing more and more in business environment since it has a strong and positive relationship with organization’s performance and profitability. 1.1. Objective of report This report is prepared with the following objectives: 1.1.1. Discuss and analyze the definitions of market...

Other Customer Driven Organization Essays

Customer Driven Quality Essay

840 words - 3 pages failure. So how should organizations manage such a immense quality improvement change? Individuals must be responsible for the quality improvement process and it must include employees from the top of the organization to the bottom. Customer driven quality includes both short and long term improvement goals and each achieved goal becomes another positive milestone within the organization. The value of quality is in direct relationship with customer...

Value Of Quality, Customer Satisfaction Essay

1628 words - 7 pages , which resulted in failure. So how should organizations manage such an immense quality improvement change? Individuals must be responsible for the quality improvement process and it must include employees from the top of the organization to the bottom. Customer driven quality includes both short and long term improvement goals and each achieved goal becomes another positive milestone within the organization. The value of quality is in direct...

Customer Driven Quality - MGT 449

701 words - 3 pages change? Individuals must be responsible for the quality improvement process and it must include employees from the top of the organization to the bottom. Customer driven quality includes both short and long term improvement goals and each achieved goal becomes another positive milestone within the organization. The value of quality is in direct relationship with customer satisfaction, and customer driven quality management affects all industries...

MGT 449 Value Of Quality Essay

1365 words - 5 pages consumers move forward, businesses are being measured more and more by the value they create for their customers. Customer value is defined as how a business values customers and how customers value a business's products or services. This means asking customers what they want and then tuning your operations to generate these results. This means becoming more customer-driven.There are many ways to attain service success. Common tools used to...