Customer Loyalty And Customer Satisfaction In A Hotel

2102 words - 9 pages

Customer satisfaction index

1. Safety: Personal safety, Protection safety and Storage safety

2. Convenient: Help unload luggage, Quick checkout, Alternative way of consumption and appropriate reimbursement bills

3. Private: Quiet rest environment, Secret receive a visitor and Hidden gifts distribution method

4. Respect: Initiative to say hello, Call the office and Help them call a car, etc.

Customer loyalty:

Customer loyalty related to the degree of customer satisfaction, it is a quantitative concept. Customer loyalty is due to the quality, price, service, and many other factors, make the customers of a enterprise products or services produced feeling, to form a preference for and the ...view middle of the document...

Based on this, the hotel managers tend to spend more effort on existing customers, more than the market potential of loyal customers. We believe that potential customers are a new force to promote the development of the hotel, loyalty to their inspiration and awaken is one of the important means to ensure sustainable development. Life cycle theory suggests that anything that is not one of the means. Life cycle theory suggests that anything that is not eternal, the hotel's loyal customers have life recession, the cultivation of the new forces become inevitable

On consumer decision-making to the management of customer loyalty is the main means to promise hotel loyalty to its service, hotel when the attitude to the loyalty of customers and look forward to return the loyalty. The ideas of loyalty throughout the hotel provide all marketing attraction and attract customers. In the media advertising, for example, on the hotel's high quality service, outstanding hotel honest business attitude, etc.

Second: in the early stage of trading, to achieve customer satisfaction

The premise condition that to cultivate customer loyalty is to keep the customer, the best way to keep the customer is highly satisfied with the customers.

The cause of customer satisfaction is the customer perception of value more than the original expectations from the hotel. Customer value is perceived from a hotel products, services, personnel and image values the sum of all the cost money, time, energy, and energy costs of combined with the poor.

When the guests' perceptive value exceeds its perceived cost, customers will be highly satisfied. We need enhance customer satisfaction from customer perceived value and reduce customer costs. Concrete countermeasures are as follows: improving the quality of service, according to the customers "demand" pricing, provide convenient purchase, such as providing online trading, convenient traffic, etc.; Make hotel brand, reduce the cost of customer perceived risk, etc.

On consumer decision-making to the management of customer loyalty is to their influence and awaken from the concept, whether can have a real loyalty rewards for still depends on the success to get this part of the customer's trading experience for the first time, hotel products and services,. In addition, the first impression of theory also suggests that trading for the first time the customer loyalty management in hotel customer life cycle of decisive significance. Trading for the first time at the hotel should be based on customer value, customer loyalty management in pursuit of customer loyalty as the goal, to provide customers with quality service, for customers to go back to lay a solid foundation.

Three: trading period, cultivate customer loyalty

Customers of the second time coming is the hotel key period of stable consumer habits, it is also an excellent time to cultivate customer loyalty. In today's products and services highly homogenized, relationship...

Find Another Essay On Customer Loyalty and Customer Satisfaction in a Hotel

IMC and Customer Satisfaction Essay

1040 words - 5 pages benefits the customer by letting them earn point that will enable them to purchase items half off and lets them enjoy the conveniences of being able to always having their favorite product on hand by letting them sign up for a shipping frequency program (Bruce, 2013). In turn to addressing customers need scentsy is also able to enhance the brands image, and create loyalty in the customers. Satisfying the customer With every company and with

Customer loyalty Essay

1078 words - 4 pages get in return. Once a company decides what they are providing, they must make prospective customers aware of your product or service through promotion. Finally, all of these factors must be included with a price that the customer finds reasonable for what they get in exchange for their money.As mentioned earlier, the four "Ps" of marketing (price, product, place and promotion) play a key role in the success of a company. Marketing in not only vital

Customer satisfaction

2277 words - 9 pages value is from the customer's point of view. Understanding what value is to a customer and creating that value in our service brings about not only customer satisfaction but customer loyalty too. In Business Wire (1997) Terri Flanagan, president of Total Research's Customer Loyalty Management Division said that the unsolved gap in studies on consumer satisfaction has been the issue of consumer expectation for quality service to get an increase in

customer satisfaction

2622 words - 10 pages ., Mirdamadi, S. A., Nawaser, K. and Khaksar, S. M. S. 2011. Study the Effects of Customer Service and Product Quality on Customer Satisfaction and Loyalty. International Journal of Humanities and Social Science, 1 (7), pp. 253--260.Customer Satisfaction in Commercial Banks

The Influence of a Hotel Quality of Service and Image and its Effect on Tourism Customer Loyalty

1636 words - 7 pages longer customer satisfaction, but customer loyalty, that constitutes the dominant factor in the success of a business organization. The increasing sophistication of customers’ demands also poses a challenge to the development of customer loyalty in the service industry (Kirwin, 1992). Modern consumers demand high-quality products and services and exhibit a low tolerance for products and services of mediocre quality. This has been an ever-increasing

Electronic Loyalty vs. In-Store Customer Loyalty

1580 words - 7 pages . Not only is online shopping more convenient, but it offers a vast selection allowing customers to have more buying options, resulting in customer loyalty. “Compared to the offline environment, the online environment offers more opportunities for interactive and personalized marketing (Wind and Rangaswamy, 2001). These opportunities may influence customer satisfaction and loyalty differently in the online environment compared to the offline

Outsourcing and Customer Satisfaction —

1072 words - 4 pages Outsourcing and Customer Satisfaction -Beyond Service-Level Agreements Myriad reasons underscore a decision to outsource an enterprise's IT functions. Whatever the driving forces, the decision to outsource an IT function impacts an enterprise's internal end users. Whether that impact is positive or negative depends on a variety of factors. In an attempt to minimize the negative and maximize the positive, many enterprises include very detailed

Factors Influencing Customer Loyalty

3331 words - 13 pages Research shows that one of the biggest challenges nowadays for the organisations operating in the restaurants and service industries is to provide and maintain the satisfaction of their customers and ensure the brand loyalty (Mumel & Snoj, 2007). It is important for a company to understand what is expected of the company from a customer perspective, and the level to which the company is meeting this expectation. There are two themes that must

Customer Satisfaction Midterm

558 words - 2 pages and email. Besides, one of these surveys is the loyalty acid test. According to "Satmetrix Systems, the loyalty acid test can help us design programs to better serve both employees and customers"( Some of these programs include support services and policies that encourage employees to deliver better service to customers.Some of the questions that are typically asked in a customer satisfaction surveys are the

Measuring Customer Satisfaction

1204 words - 5 pages meetings are beneficial because it gives each site within the company able opportunity to give their ideas and feedback on the comments that they are seeing on the surveying in their centers. With the insight from each center, all centers can learn and develop from each other therefore, able to change whatever is needed to be changed to exceed in our customer satisfaction.Project PlanThis proposal outlines the use of a customer satisfaction

Measuring Customer Satisfaction

1233 words - 5 pages Being in the government sector the research for customer satisfaction was focused on governmental agencies and the aspects associated with those agencies. Most citizens have a preconceived idea about government agencies and I wanted to see if those preconceived ideas were based on real experiences. This was done by researching and finding results either supporting or contradicting this notion. According to Tom Schoop the government does as well

Similar Essays

Customer Loyalty Essay

517 words - 2 pages , customer feedback and in-store displays are examplesmentioned that can strengthen the attitude-repeat patronage relationship. Improving atarget markets relative attitude through confidence, satisfaction, emotion and accessibilitywill most certainly increase sales.The consequences of customer loyalty provided in the study should be used asmotivation for entities. When a strong customer loyalty relationship is established searchmotivation for alternative

Customer Loyalty Essay

2225 words - 9 pages The Customer loyalty has been a major and unanimously acknowledged as a valuable asset in competitive markets according to Srivastava, Shervani, & Fahey, 2000. As a result, it becomes more important to give power to in loyalty panel particularly when the consumers faces very low switching or moving cost to other product or service, because they are not locked in by a contract (Shapiro & Vivian, 2000). It is also become important in competitive

Customer Loyalty Essay

1909 words - 8 pages customer satisfaction strategy.3.1 Customer loyalty factors analysis:Customer loyalty plays an important role in fashion retail brands.If the company only mastered the factors that influence customer loyalty from the root causes, they can find the right way to improve customer loyalty.3.1.1 the quality of products and servicesProduct quality is the basis of enterprise for carrying out the high quality service and improving customer loyalty. The

Advertising And Customer Satisfaction Essay

1414 words - 6 pages Advertising and Customer Satisfaction The means by which a company plans to advertise and ensure customer satisfaction are key elements to an effective marketing plan. An advertising strategy is created, detailing how the company will advertise the product, and how the strategy supports the plan. It will define the procedure for measuring the effectiveness of the advertising, and describe the use of alternative promotional strategies in