This website uses cookies to ensure you have the best experience. Learn more

Consumer Attitude Towards The Services Of Gulf Air Airline Of Qatar

2895 words - 12 pages

Gulf Air, Road to ExcellenceTo better understand the attitudes of travelers towards the overall services of Gulf Air in Qatar, we conducted a survey on October 1995, to discover attitudes of travelers and accordingly organize general findings. We wrote a questionnaire to assist us in the design of the promotional strategy which would induce change and create new and improved image of Gulf Air. (questionnaire Exhibit 1)Scope and limitations:The Questionnaire included 28 questions and it incorporated many question forms to avoid bias in answers and to ensure complete coverage of related services to customers. We used Yes/No questions, multiple choice, and open ended questions. Questionnaire was split between traveling related questions and gender questions.Because of time constraint and the lack of manpower, the survey used only a total of 33 respondents. Also questions were not pre-tested for overall cohesion and error-free biases design. We selected respondents from different backgrounds and nationalities to cover a more large sample.The findings of the survey may contains mistakes, unqualified answers due to the fact that many respondents were not trained well to participate in a survey before. Although there were diverse answers to the questionnaire, most respondents provided input with ease and truthfulness.Questionnaire FindingsQuestion 2) 49% of respondents traveled once a year, and 24% traveled twice, and 24% travel three times a year.Question 3) All respondents use the airplane as their main mode of transportationQuestion 4) The following destinations were most traveled by respondents:Jordan, USA, Europe, India, Philippines, UAE, Sudan, Egypt,Sri Lanka, Lebanon, Saudi Arabia.Question 5) 75% of respondents have an average trip between two weeks, and Two months.Question 6) All respondents uses Gulf Air when traveling in the Gulf.Question 7) When asked about the airline that travel 4 times daily to Dubai,43% thought Gulf Air45% no airline does9% thought EmiratesQuestion 8) When asked about the airline that travel 3 times weekly to London,43% thought Gulf Air33% no airline does12% thought British AirwaysQuestion 9) Although the Question did not mention Gulf Air, most respondent's answers were towards their last trip on Gulf Air,70% were overall satisfied30% were not satisfiedQuestion 10) 70% of respondents were pleasure travelers, 30% are business travelers. (Exhibit 2)Question 11) 70% of respondents accompany their family (Husband/son/daughter/or parent) when traveling. 70% of business class respondents usually travel with their families or friends, only 30% travel alone.Question 12 We find all 33% respondents have traveled on Gulf Air at least once and most of them fly it regularly when traveling in the Gulf.Question 13) More than 51% of respondents traveled on Gulf Air three or more times in the past two years, and 80% of them are business class travelers.Question 14) About 90% of respondents still use Gulf Air as their main air...

Find Another Essay On Consumer attitude towards the services of Gulf Air Airline of Qatar

The Turnaround Program of French-Dutch Airline, Air France KLM

781 words - 4 pages Assignment Air France-KLM's "Transform 2015" Turnaround Program SUMMARY The case is about the turnaround program of French-Dutch airline, Air France KLM. The airline was formed through a merger of French and Dutch carriers in 2004. The case describes the cross border alliance and the airline's good performance in the initial years post merger. However, from 2009, the company was struggling to remain competitive in the changing global aviation

The Planning of FIFA Worlcup Qatar 2022

1238 words - 5 pages reason why Qatar shouldn’t host the world cup as it will help Qatar and the Arabian Gulf countries to improve and to come one of the developed countries, it will help the economic conditions of all Arabian Gulf Countries and Qatar. It will increase the tourism income and will change the look of the world for the Arabian Gulf countries maybe they will stop looking at them like they are the bad people of the world. As we all know football brings

Shakespeare's plays - A reflection of his changing attitude towards life

1161 words - 5 pages Apart from various discussions on Shakespeare, for example the debate about the order in which he wrote his plays and their dating, there is still a lot to be found out about the question of a change in attitude as it is reflected in his plays. As one can see there was a certain degree of reluctance on his behalf to have the texts of his plays published. A reason for this may be found in his attitude to his dramatic works. It is very doubtful

Attitude of World War I Poets Towards War

1753 words - 7 pages It is interesting when discussing WW1 poetry to examine how attitudes to war at the time may have influenced the poets. Before WW1 war was generally viewed as a positive thing. Many young men followed a career in the army and saw it as something of an adventure. The horrors of WW1 changed many people’s attitudes to war, the mechanisation of warfare led to millions of casualties and this resulted into a general realisation that war wasn’t a

Validation of the Parental Knowledge and Attitude Towards antibiotic Usage and Resistance among Children in Tetovo, Republic of Macedonia

2500 words - 10 pages be healthier for their children. Also, most of the parents (57.6%) seemed to be incorrect with the statement that newer and more costly antibiotics give better efficacy. Education was the significant predictor for all the statements assessed in the knowledge part, while age appeared to be significant mainly for the dangers of antibiotics. Parents attitudes towards antibiotic use The attitude score ranged from 0 to 10 points. The percentages of

Validation of the Parental Knowledge and Attitude towards Antibiotic Usage and Resistance among Children in Tetovo, Republic of Macedonia

2179 words - 9 pages course of antibiotics that is 1.9% less as compared with 62.0% who know the need to take the full course prescribed. A comparable proportion of parents who agreed that overuse and inappropriate use of antibiotics reduces efficacy was noted in the study done by Al-Dossari (2013). Most of the parents (57.6%) incorrectly consider that newer and more costly antibiotics give better efficacy, as a reason more towards inappropriate use of antibiotics

The Importance of Airline Safety

1335 words - 5 pages The Importance of Airline Safety Many people travel by airplane all around the world. For some people it is the only way they can get to where they are going. On a daily basis, averages of 28 to 30,000 seats are filled on airplanes (Bear, Stearns Co. URL At each airport, there are hundreds of arrivals and departures worldwide. Even though airline officials say flying is safe, accidents kill many people

The Marquis De Sades Attitude Towards Women

1526 words - 6 pages The Marquis de Sade's Attitude Towards Women The Marquis de Sade was an author in France in the late 1700s. His works were infamous in their time, giving Sade a reputation as an adulterer, a debaucher, and a sodomite. One of the more common misrepresentations concerning Sade was his attitude toward women. His attitude was shown in his way of life and in two of his literary characters, Justine and Julliette. The Marquis de Sade was said to be

William Blake's Attitude Towards the Poor

3051 words - 12 pages William Blake's Attitude Towards the Poor William Blake was born in 1757 and of an early age he wrote poetry, soon enough he became well known to the Church and also the wealthy. Blake was very critical towards the Church despite being a firm believer of God. He thought that the Church were overpowering the poor side of the Country. Blake would get his message through to others in the use of poetry, if people studied the poems they would get

The Learning Curve of the Gulf War

1890 words - 8 pages get the once glorified, now vintage, World War II minesweeping fleet modernized since the Gulf War. It is believed that the course of the war would not have changed in the event of the sinking of an amphibious assault ship or a cruiser. Continued disputes were also raised about the effectiveness of attacks on Iraqi units. Confused and distressed war commanders of the highest in ranks on land, in the air or on the water, discussed the shortcomings

Oil Spill in the Gulf of Mexico

1043 words - 5 pages Oil Spill in the Gulf of Mexico Imagine 2,500 to 68,000 square miles covered in 4.9 million barrels of oil. No, imagine being covered in 4.9 million barrels of oil. Picture yourself gasping for air in an ocean filled with oil. That is exactly what birds, sea turtles, dolphins, and other animals had to do after the most catastrophic oil spill of all time occurred on April 20, 2010. The oil spill in the Gulf of Mexico occurred because “oil from

Similar Essays

Consumer Attitude Towards Frozen Food Product In Karnataka

1215 words - 5 pages , involving orange juice, ice cream and vegetables were conducted by the military near the end of World War II. In 1974, the first differential heating container (DHC) was sold to the public. A DHC is a sleeve of metal designed to allow frozen foods to receive the correct amount of heat. Various sized apertures were positioned around the sleeve. The consumer would put the frozen dinner into the sleeve according to what needed the most heat. This

The Country Of Qatar Essay

1284 words - 5 pages Qatar is one of the Gulf Cooperation Council countries, an area of 11,437 Km2 and a length of 161 Km and its capital, Doha. It is a sovereign Arab emirate, located in West Asia,It has land border with many Arab countries. (Kenneth,2013). Qatar want to promote many tourism and that why they hosted the world cup in their country and at the first time the world cup hosted in Arab country. Qatar prepared for the world cup many things to wonder the

Attitude Of The Egyptian State And `ordinary' Egyptians Towards `foreigners'

3117 words - 12 pages (Breasted: 1906) The first `foreigners' that the Egyptians had prolonged contact with were the Nubians to the south of Egypt. During the Middle Kingdom many expeditions were undertaken by various pharaohs in order to extend Egyptian territory and to take advantage of resources, for instance the expedition of Senusret III to Semna. The following inscription clearly indicates the attitude of an Egyptian scribe towards the newly conquered Nubians

The Influence Of Personality And Attitude On Consumer Behaviour

1077 words - 5 pages object acquires direct experience, while beliefs are the result of knowledge and perception. The affective component indicates that there are a possible relationship between the perceptions, beliefs, feelings, knowledge and the attitude towards an object (Shiffman & Kanuk, 2010:250). Conation is the last part of the tri-component model and involves consumer behaviour and the relationship between attitude and beliefs (Rousseau, 2007:197). Shiffman