Daniel Goleman's Book Emotional Intelligence Is Phenomenal. Rich With Insight And Valuable Information, It Provides Answers To Some Questions That Have Perplexed Professionals And Lay Persons Alike For Some Time

2432 words - 10 pages

Chapter 1
De noodzaak om traditionele opvattingen van marketing uit te dagen:
Het proces van het gaan naar de markt
Wat managers moeten weten
Uitdagingen voor de 21ste eeuw manager
De strategische route

Processen
Processen die waarde definiëren bijvoorbeeld kennis en markt
Processen die waarde maken bijvoorbeeld ontwikkeling van nieuwe producten,innovatie en marktontwikkeling
Processen dat de waarde levert bijvoorbeeld klantenservice en klantwaarde

Het proces van het gaan naar de markt, niet ''marketing'' in de traditionele zin:
Begrijpen klanten en hun superieure waarde
Een marketingstrategie ontwikkelen om een robuuste waarde propositie aan klanten te leveren
Het bereiken van implementatie door het besturen van dingen die er toe doen in de bedrijfsomgeving
Uitdagingen van de 21ste eeuw
Uitdagingen 21ste eeuw
Nieuwe businessmodellen
Innovatie
Business behendigheid
Overleven van crisis
Belegering
Recessie en herstel
Agressief investeren
Globalisatie
Virtueel
Paradox
MVO
Strategie

De strategische route
Markt aftasten en leerstrategie
Strategische markt keuzes en doelen
Klantwaarde strategie en positionering
Strategische relaties en netwerken

Chapter 2
De klant raadsel
De verfijnde klant
Markt verschuivingen en bevingen
consumentenmarkt veranderingen
markt granulariteit
Opnieuw gevormde business-to-business markten
Hoe kan marketing processen inspelen op deze veranderingen?

Hoe kan marketing reageren op deze marketingprocessen?
Radicale en ontwrichtende veranderingen in de marktstructuur hebben traditionele marketing achtergelaten
De dringende uitdaging is om te werken hoe we "doen" marketing na te denken hoe de klanten en markten zijn veranderd
Nieuwe marketing tegen oude marketing:Nieuwe marketing wint
Oude marketing heeft het niet meer volgehouden
Oude marketing gaat over marketing programma's
gestructureerd / gepland rond traditionele model
operaties / tactische
Nieuwe marketing houdt zich bezig met het onderliggende proces van het gaan naar de markt en de strategische keuzes
Marketingstrategie en marketingprogramma (marketingmix)
Marketing strategy > Marketing programma > Klant Marketplace
(Waarde aanbieden) > Product en prijs
(Marketing tools) > Plaats en promotie
Producten, merken en innovatie
Traditionele opvattingen van productbeleid
definiëren van het product zelf
het kiezen van de productmix
creëren van een merkenbeleid
ontwikkelen en lanceren van nieuwe producten
beheren van product schrappingen
Veel nadruk op de merken om mee te concurreren
Wat is hier verkeerd aan?
het produceert incrementele, marginale veranderingen in het productaanbod wat niemand imponeert
de echte uitdaging is het bouwen van creatieve, innovatieve bedrijven
marketing processen moeten creatieve en krachtige innovaties sturen zodat de markten opnieuw vormen

Prijs en waarde
Traditionele opvattingen van...

Find Another Essay On Daniel Goleman's book Emotional Intelligence is phenomenal. Rich with insight and valuable information, it provides answers to some questions that have perplexed professionals and lay persons alike for some time

Some people think that it is difficult to find a relationship between home and computer

828 words - 3 pages time to fit in and it is for compassion for the feelings of their parents. It comes from the pain of not being able to reach some children and the disappointment those children feel in themselves. It comes often when a teacher has been with a class for a year and must say good-bye to those students and get ready to welcome a new class." "My, " said the angel, " The tear thing is a great idea...You are a genius!!" The Lord looked somber, "I didn't put it there."

Is it possible to identify some property or a set of properties that necessarily, all and only humans have? Is this what we mean when we speak of

1258 words - 6 pages which he makes of himself. That is the first principle of existentialism.” In saying this, Sartre proposes the idea that existence precedes essence. Existentialism though, in John Locke’s (1632-1704) view allows for certain innate faculties of the mind such as “Perception, as it is the first faculty of the mind … it is the first and simplest idea we have from reflection, and is by some called thinking in general.” Locke is one of the primary

"Time for some action."

1337 words - 5 pages Time For Some ActionIn order to insure the establishment and maintenance of a stable government the focus could not have been purely political. Both George Washington and Thomas Jefferson greatly concerned themselves with domestic and foreign endeavors in order to create and maintain the infrastructure and blueprint of a stable government.Domestically, many different actions attributed to the foundation of stability or varying levels of

Relationship between Pygmalian and its appropriation SHes all that and their respective context and how it provides insight into how values have been maintained and changed

1284 words - 5 pages become the ideal woman, yet this is done simply by applying makeup and wearing revealing clothes and being seen to socialize with the right crowd. Iscove purposely shows a quick makeover to illustrate that late 20th century society believed that the ideal woman was not necessarily one of etiquette and intelligence, but simply one which looked good, knew the right people and was bold enough to challenge her boundaries.From the aforementioned it is

Elevators should have restrooms and some advantages and disadvantages to have it

478 words - 2 pages touch to your makeup showing in to your boss office, Good for on a move hooker, It will be kind a cool thing.Some bad advantages to have bathroom in an elevator are as follow: bad odor, space consuming, cost effectiveness, more water /electrical, energy required, Less time available for ease up or any quickie, you may high-pass your destination (floor). You may spoil your in hurry, you may come out with badly shaped, that is with open button or

American government study guide-Some have the answers, some don't

1245 words - 5 pages designed to limit government's power by requiring that power be balanced among the different governmental institutions. These institutions continually check one another's activities.Supremacy clause-Article VI of the constitution, which makes the constitution, national laws, and treaties supreme over state laws, when the national government is acting with in it constitutional limits.Due Process of law-Part of the 14th amendment guaranteeing that persons

Artificial Intelligence. This paper describes what the government hopes to accomplish with AI. It includes some of the inventions and what we hope to accomplish with this technology

511 words - 2 pages Artificial IntelligenceArtificial intelligence is a branch of computer science concerned with making computers think. It is the first project dedicated solely to artificial intelligence. It is also defined as the project of creating machines that can carry out tasks normally thought to require human intelligence. AI will enable humans to speak directly with computers, and is engineering inspired by biology. Through AI, we hope to invent machines

Emotional Intelligence by Daniel Goleman

772 words - 3 pages Emotional Intelligence by Daniel Goleman      In the book Emotional Intelligence by Daniel Goleman, the central thesis that he tries to point out is that emotional intelligence may be more important than I.Q. in determining a person’s well being and success in life. At first I didn’t know what Goleman was talking about when he said emotional intelligence, but after reading the book I have to say that I agree completely with Goleman. One

Questions and Answers: History of Information Systems

975 words - 4 pages is used by the management in terms of obtaining information about employees. d. What are the different user systems, end-user tools, end-user applications? Any data ware-houses? Any Web-based applications? There are a number of end user systems within the Company. For example, the communication systems of the organization have been customized to fit the needs of other employees (Lattanze, 2009). It should be noted that employees in an

It is sometimes claimed that friends have now become more important than families or kin. Discuss some of the differences between family and friends

1411 words - 6 pages insight into the importance of family dynamics. Shorter describes a variety of family and kin units, their origins and values placed on human contact. The research shows that despite having sociable human contact, preference is given to remaining close to family and kin, and protecting the family unit from external intrusion. Thus, providing the family with a direct sense of purpose and well-being for the individual, a place of sanctity and

Some students have a background or story that is so central to their identity that they believe their application would be incomplete without it.

683 words - 3 pages , it has made my personality stronger. In the next few months, everything is going to change. My room. My routine. My friends. But, among these changes, the lessons my abnormal gene taught me continue to be my constant. My rare disease has become the driving force behind my ambition, and will continue to be so in everything that I endeavor to do throughout my life- I’d like to think that if I was able to move forward after facing such a life-threatening obstacle, I must have it in me to experience more, and overcome them, in due course.

Similar Essays

Some Questions With Answers Managerial Economics

5562 words - 22 pages market functioning, usage and the firm's output.The severe causes of market failure are asymmetric information, a situation where some market participants have better information than others. The presence of asymmetric information can lead buyers to refuse to purchase from sellers ort of fear that the seller is attempting to dump the product because it worth less than they are willing to pay and in some cases, may lead to the market collapse.The

Questions And Answers For Information Databases

603 words - 3 pages procedure will have only one logical unit of work. Transaction management is used to control changes made to the database, and triggers can be employed in conjunction with this functionality to maintain data integrity by rolling back transactions that clash with business rules. 3. In class we discussed object and system level permissions. Discuss what the 'default' access is for tables, and an accepted encapsulation technique for table access as

Questions And Answers: Flowers For Algernon By Daniel Keyes

758 words - 4 pages is or where I got it but he said Algernon had it too”(9). Algernon was anti-social, intelligent, and possessed motivation, not by choice, but by force. He did not volunteer, but was chosen. His intelligence and motivation was measured by how many times he could solve the maze, which measured how much cheese he would consume. “Algernons motor-vation is the chees they put in his box” (9). “to solve a problem with a lock that changes every time he

Answers To Some Questions About World War Ii

578 words - 2 pages over one at a time. The Phillipines, Hong Kong, Burma and Malaya all fell.b) General Tojo ordered an attack on the United States because the United States was interfering with Japan's conquest of Asia and Oceania. America banned the sale of war material, like oil and steel and iron to Japan, because of Japanese aggression, angering the general.6. I don't think that the United States could have stayed out of WWII. The attack on Pearl Harbor killed