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Dare's Apple Juice Essay

1144 words - 5 pages

The world over, people have developed into an enigma of wanting the best. No matter how basic the service is or the product, despite their being market domination, this quest has seen every service provider fight to offer the best their services have to offer. Based on this realization as Gronroos (1990) points out the increase in productivity has been greatly influenced over the years by peripheral factors like client gratification. This has been the advantage of capitalism. Service providers have realized that offering a service is not good enough. This has in most cases been deemed to be the reason why corporate governance is of great importance where properly manifested. To this end one has to ensure that the two are above reproach to win that niche. This paper will evaluate how failure to respect this power has seen the numerous civil, criminal and class actions suits against Dale and where such problems rose from.
Public trust is an issue of great importance with reference to corporate responsibility. A company can easily lose its market share as well as profit margin where such trust becomes questionable. A company thus needs to ensure that they protect their public image so as to avoid a scenario where such trust is lost and or questioned. In most cases thus, what has been the case has been a circumstance where companies have had to go out of their way to ensure that they fulfill their corporate duties by not only providing quality services and products to their clients but also ensure that their products meet the expectations of their clients. What has been noted is that where the same fails to be met, potential clients have been known to boycott products of such companies at times to even a global perspective (Klein, Smith, & John, 2004).
In the case scenario of Dare, such a case scenario seems to have precipitated. Over the years there seems to have arisen a situation where their products have been faced by public scrutiny for all the wrong reasons. At the time when the suits were coming to being there seems a continued decline in their public image had become under great scrutiny as to cause the public to continuously fail their products leading to continued losses within the company. The opinion by the Dare lawyers that the consumers need only there to be wholesomeness in the products is misconstrued. Consumers are not only carried by the pricing of products but a lot of other factors are necessary. To hold such an opinion as is by the lawyers is a dangerous precedence for any company. Such outbursts can easily be taken by the potential consumers to be arrogance leading to sabotage of their products.
It is thus imperative that the opinion by the prosecutors that public trust had been broken is thus well founded. The public requires and demands value for the price they pay for. To claim that there is no problem thus for foreigners to pay a cheap price for products is a misguided opinion bearing in mind that companies are not only...

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