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Data Analysis And Interpretation Of Social Media Use

971 words - 4 pages

Chapter 4 – Data Analysis
Below is Question wise analysis of data collected
1. What is overall work experience you have in marketing and branding domain?
a). 0-2 years b). 2-4 years
c). 4-6 years d). More than 6 years

The above data shows that 68% of the Marketing personnel’s are in the field of Marketing since last 2 yrs which depicts that the people who have given most of the responses are very new to this field and do not carry so much of experience and knowledge .Only 14% of the people that is 7 of them are highly experienced.

2. Which of the following social networking sites are you most familiar with?
a). Facebook b). Twitter
c). Hi5 d). My Space
e). Flickr f). LinkedIn

The above data shows that 36 people out of the lot say that Facebook is the most familiar sites since it has a large number of consumer bases.

3. How frequently does your company uses social networking sites for brand promotion? Rate your opinion on scale of 1-5 where 1 means rarely and 5 means most frequently?
1 2 3 4 5 Interpretation:
The given data depicts here that nowadays most companies use social networking sites to promote their brand and it can be seen in the survey that most of the responses have rated the usage as 4 which means they are frequent with the use of social networking sites for their brand promotion and advertising.

4. Why is using social networking sites for brand promotion beneficial for your company?
a). Content b). Visualization
c). Cost d). Reach

According to the above given data 50% of the population have said that they find social networking site effective for brand promotion because it has reach to the consumers. Also they prefer brand promotion because it fulfills the purpose of visualization.

5. Do you think that use of social networking sites is effective for brand promotion than any other mode of communication? Rate your opinion on scale of 1-5 where 1 means not at all effective and 5 means very effective?
1 2 3 4 5

According to the given data out of a lot of 50 people 17 people are neutral about the fact that advertising for their product using social networking sites is beneficial and 24 people which shows that almost half of the population feels that it is actually beneficial for the company.

6. From the following which factor is most useful for engaging the customers in using social media website?

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