This website uses cookies to ensure you have the best experience. Learn more

Data Analysis And Interpretation Of Social Media Use

971 words - 4 pages

Chapter 4 – Data Analysis
Below is Question wise analysis of data collected
1. What is overall work experience you have in marketing and branding domain?
a). 0-2 years b). 2-4 years
c). 4-6 years d). More than 6 years

Interpretation:
The above data shows that 68% of the Marketing personnel’s are in the field of Marketing since last 2 yrs which depicts that the people who have given most of the responses are very new to this field and do not carry so much of experience and knowledge .Only 14% of the people that is 7 of them are highly experienced.

2. Which of the following social networking sites are you most familiar with?
a). Facebook b). Twitter
c). Hi5 d). My Space
e). Flickr f). LinkedIn

Interpretation:
The above data shows that 36 people out of the lot say that Facebook is the most familiar sites since it has a large number of consumer bases.

3. How frequently does your company uses social networking sites for brand promotion? Rate your opinion on scale of 1-5 where 1 means rarely and 5 means most frequently?
1 2 3 4 5 Interpretation:
The given data depicts here that nowadays most companies use social networking sites to promote their brand and it can be seen in the survey that most of the responses have rated the usage as 4 which means they are frequent with the use of social networking sites for their brand promotion and advertising.

4. Why is using social networking sites for brand promotion beneficial for your company?
a). Content b). Visualization
c). Cost d). Reach

Interpretation:
According to the above given data 50% of the population have said that they find social networking site effective for brand promotion because it has reach to the consumers. Also they prefer brand promotion because it fulfills the purpose of visualization.

5. Do you think that use of social networking sites is effective for brand promotion than any other mode of communication? Rate your opinion on scale of 1-5 where 1 means not at all effective and 5 means very effective?
1 2 3 4 5

Interpretation:
According to the given data out of a lot of 50 people 17 people are neutral about the fact that advertising for their product using social networking sites is beneficial and 24 people which shows that almost half of the population feels that it is actually beneficial for the company.

6. From the following which factor is most useful for engaging the customers in using social media website?
a)....

Find Another Essay On Data Analysis and Interpretation of Social Media Use

Corporate Understanding of Social Media Use

911 words - 4 pages Corporate Understanding of Social Media Use Do you “Like” companies on Facebook, Myspace, Twitter, or other social media sites so that updates from those companies are available on your social media pages? The move of corporations into the social media realm has been tentative but more are venturing into the habit of creating pages that promote their companies. However, social media is by design a two-way conversation in real time, and many

The Use of Social Media by Companies

1007 words - 4 pages . To help improve sales businesses like Lowes are using social networking. For example they chose a worker in the internal networking site display a demonstration operating a product that is not selling rapidly. Many others have since tailored their company to use this method and have outcomes of over one million dollars of extra income (Afshar). Through their websites, many other companies are incorporating Social Media. Alone in 2010 there

Use of Social Media to Improve Education

1376 words - 6 pages SLIDE 1: Today I am going to present to you about the effectiveness of the use of social media as a way to improve education. SLIDE 2: Huffington Post, called “Social Networking In Schools: Educators Debate The Merits Of Technology In Classrooms”, which drove me to question whether the merits really outweigh the demerits or not. The article provides both pros and cons about using technology, specifically social media websites, as a method of

Analysis of Social Media Affecting Social Environments

820 words - 4 pages screen and creates an environment based on self-promotion. After Collating my data I found that many people feel as if it is easier to have an conversation online, rather than in a face-to-face interaction. 51 percent of survey takers agree and 36 percent strongly agree that it is easier to have a conversation with an individual online than in a face-to-face interaction. Social media has affected the way we want to interact with each other, and

Exploring Big Data with Social Media Analytics

905 words - 4 pages being collected. Correct use of Social Media Analytics could help create significant meaning with the relevant data. 2. Social Media Analytics and Velocity. Data from Social Media is streaming at exceptional speed that must be dealt properly and many organizations face a great challenge with this high velocity data. 3. Social Media Analytics and Variety. Data in Social Media come in all types of formats. Structured numeric data is got from

Marxist Analysis of Social Media in Guatemala

1070 words - 5 pages how the vice-president had been assaulted. The latter story dominated all social media. This is and excellent example on how mass media is capable of shaping what people talk about and how it distract the public of important matters. In the next few lines will use some of the Marxist analytical tools to understand this type of example. One of the most important aspects of the mass media that we have to consider through the lenses of the Marxist

Finding a Correlation between Social Media Use and School Grades

1145 words - 5 pages Outcomes of Electronic Media Use Among University Students. CYBERPSYCHOLOGY, BEHAVIOR, AND SOCIAL NETWORKING, 14(5), 275-280. doi:10.1089/cyber.2010.0135 2. Junco, R. (2011, August 2). The relationship between frequency of Facebook use, participation in Facebook activities, and student engagement. Computers and Education, (58), 162-171. 3. Junco, R., Heiberger , G., & Loken, E. (2010, August 25). The effect of Twitter on college student engagement and grades. Journal of Computer Assisted Learning, 1-14. doi:10.1111/j.1365-2729.2010.00387.x

Use of Social Media To Promote Small Business

3874 words - 15 pages making it easier to be found on the web. To increase its ranking on search engines, a business must build more links to its pages, and social media sites help to do just that. Sixty-two percent of businesses surveyed by the Social Media Examiner found a rise in search engine rankings, and 72% indicated increased traffic [30]. Disadvantages In light of the overwhelmingly positive evidence supporting the use of social media in the

Limiting The Use of Social Media by Teens

1817 words - 7 pages your cell phone are just one way know that your information is being tracked. Every time you interact with a location service, you’re pinning little bites and bytes your personal data to companies so they can use it for marketing purposes. Teens are much more likely to report that using social media has a positive impact on their social emotional lives than a negative one ( Social Media, Social Life ) Many more teens report a positive impact of

Use of Social Media Marketing Tools by Non-Profit Organizations

3830 words - 15 pages that traditional news media receive higher scores than social media in terms of accuracy, credibility, truth telling, and ethical news telling. Other findings, in the same study, show 75 percent expect traditional news media to be honest and ethical, while only 44 percent hold these same expectations for social media outlets. It is hopeful that with the continued use of social media, nonprofit organizations will be able to “fulfill the promise that

The Problems Accompanying the Use of Social Media by Teenagers

1508 words - 6 pages to become part of people’s everyday lives. Along with the widespread of technology today, various people of all ages throughout the world have started to log onto social media sites. The most prominent users of social media have been shown to be adolescents. As a result of the excessive use of social media, adolescents have encountered problems such as internet bullying (“cyberbullying”), privacy concerns, and internet addiction. One

Similar Essays

Companies' Use Of Social Media Essay

1090 words - 5 pages the rise of smartphones, customers are using social media more than ever, “Facebook and Twitter are among the favorites since 48% of customers respond to retailer posts” (Stelzner). While retailers are using social media for marketing purposes, they often fail to realize the full potential social media has, especially in customer relations. Problem: An area that is often overlooked by retailers is the use of social media for customer relations

Corporate Organizations In Toronto And Their Use Of Social Media

785 words - 4 pages their publics. The desires and feedback expressed by consumers determines the content that the organization produces across platforms. We will investigate the way in which corporate organizations of the Greater Toronto Area (GTA) use social media tools such as Twitter to manage the integrity of their reputation. This will be explored and assessed in the research that follows. Twitter is an online social networking and microblogging platform that

Analysis And Interpretation Of Data

2626 words - 11 pages apropiado es la prueba Z. Para un valor de significancia de α = 0.05 51 CAPITULO IV Análisis e interpretación de los resultados ________________________________________________________________________ El valor de Z = -1.645 (de acuerdo a valores en tablas) El valor calculado de z es: Z= (X-µ) / (σ / n) Donde: X= Media del promedio de todos los promedios de todos los usuarios encuestados σ = Desviación

Analysis And Interpretation Of Data

2626 words - 11 pages apropiado es la prueba Z. Para un valor de significancia de α = 0.05 51 CAPITULO IV Análisis e interpretación de los resultados ________________________________________________________________________ El valor de Z = -1.645 (de acuerdo a valores en tablas) El valor calculado de z es: Z= (X-µ) / (σ / n) Donde: X= Media del promedio de todos los promedios de todos los usuarios encuestados σ = Desviación