This website uses cookies to ensure you have the best experience. Learn more

Data Collection And Analysis: Questionnaire

1045 words - 4 pages

Data Collection and Analysis


The research carried on both quantitative approach and qualitative approach. It began with quantitative approach—questionnaire. Bryman and Bell (2003) asserted that mail or postal questionnaires are most popular forms of questionnaires. Another form—self-completion questionnaire was also common because of the overlap with postal questionnaire to some extent.

The questionnaire was self-completion questionnaire which sometimes is named self-administered questionnaire. It is to say that respondents completed the questionnaires by themselves (Bryman and Bell, 2003). The research conducted an online survey though a professional website called ‘survey monkey’. There is no doubt that it is a cheaper and easier way to collect information for researcher. In addition, it is convenient for respondents as well.

The questionnaire encompassed five sections. The first section was introduction. The aim of the research and the completing time of the questionnaire were introduced in the section and make sure the respondents know the security of the information they offered. The second section included only two demographic questions, which are ‘What is your gender?’ and ‘How old are you?’ The two questions were design to select useful information. The respondents who are female and age between 18-24 or 25-35 were contributed to the research. Others were seen as invalid questionnaires. The third section was the most important section of the questionnaire. There were ten closed questions in the third section which follow an easy to hard order, but eight of them were single answer question whereas the rest two were multiple choices questions. The first question ‘Are you interested in fashion brand (e.g. Zara, AF)’was also a qualify question. The respondents who are not interested in fashion brand at all were not taken into consideration. The next question was aim to find out the reason of being interesting in fashion brand. Then, the following four questions were asking about the channels of collecting fashion brand, and the opinion of the different channels. Last four questions were more related to the main research topic. In order to explore how the brands affect consumers’ choices, the four questions started from the most familiar aspect promotion activities to the final directly asked the challenges of building fashion brand in Shanghai.

The questionnaire used simple words to make sure respondents can understand easily, and the questionnaire can be completed within ten minutes. So respondents would not have a bad mood which may influence the research.

The results of questionnaires were collected within four days and analysed by the application—SPSS (Statistical Package for the Social Sciences) which was put into practice in the middle of 1960s (Bryman and Bell, 2003). Frequency and cross tabulation were two main forms to describe the sample and compare the differences between each issue and...

Find Another Essay On Data Collection and Analysis: Questionnaire

Intelligence Collection and Analysis

1209 words - 5 pages Improving the Relationship This paper will detail how I would explain to my policymaker what the psychological barriers are for intelligence collection and analysis. Next, I will provide an argument as to what types of rigors are needed to improve intelligence analysis making it more reliable. Finally, I will persuade the policymaker to support my argument in order to receive more funding in order to implement the type of improvements I

Data Collection Analysis: Interview with Brigadier General Wilma L. Vaught and Lieutenant Connell Marilla Cushman.

1685 words - 7 pages The topic of my group research is the history of women in service. For the data collection analysis, I interviewed Brigadier General Wilma L. Vaught, USAF (Retired). She is the President of the Board of Directors of the Women In Military Service For American Memorial Foundation, Inc., which was also one of my prime sources for the literature review. Lieutenant Connell Marilla Cushman USA (Retired) assisted her during the interview. Ms. Cushman

Transaction Logs and Focus Groups as Data Collection Methods

1887 words - 8 pages ). The former is more often used due to the abundance of data and less-costly features. Jansen (2006) describes a three step process to using transaction logs: data collection for a given period of time, preparing the data, and data analysis. He further breaks analysis into three parts: term, query, and session. A major benefit to using transaction logs is that this is data already collected and waiting to be analyzed. This data is also free of

Missile Defense Agency; Improvement Process and Data Collection Paper

2805 words - 11 pages organizations. Additional, TQM helps to develop rapid identification of problems and a means to resolve these problems quickly. TQM also focuses on employees and empowers them to contribute ideas or solutions to these issues.All employees will be given a brief on this new TQM process and training will be conducted to identify clear avenues to report problems. TQM relies a great deal on data collect and analysis. Since the majority of the data

Data Collection and Descriptive Research for ISO 9000:2000 Compliance Case Study

852 words - 3 pages analysis, a hypothesis formed as a "managerial question." This question is posed to or by the research team before the beginning of the data collection process. ImageStream conducts key manager meetings twice monthly, and a company-wide review on a semi-annual basis. During these managerial and company reviews, the senior executives identify key metrics driving the success of the company's mission, including those metrics that would benefit most from

Patient Centeredness: Measurement Tools and Data Analysis

1354 words - 5 pages Patient Centeredness: Measurement Tools and Data Analysis What is a patient centered care? People have subjective views what a quality, patient-focused care might be, but certainly it can be summarized into two main aspects of care affecting the healthcare challenge: the overuse and underuse of services. According to some estimates, thousands of Americans die annually because they were not provided proper care. These patients would often be

business analysis, data diging and analysis - business analysis - assignment

3667 words - 15 pages data for foreign airlines and categories of complaints such as baggage, refunds, etc. 2.1 The reason to choose the topic Regarding why we chose this topic, this main reason is that the air transport plays an important role in daily life, thus about this aspect business analysis can bring great meaning. For example, the flight delay will affect travel schedule, when we do the business analysis and give some recommendations to deal with those problems

Analysis of "Development and Validation of a Questionnaire for Measuring Behavior and Temperament Traits in Pet Dogs"

1458 words - 6 pages problematic behaviors.Methods and Materials ContinuedStatistics: Data from the questionnaires underwent factor analysis to determine various categories in which to evaluate the dogs. The Scree test was used to identify the factors. The Kaiser eigenvalue test was used to find the factor loadings. Varimax rotation was used to group items into collections that measured different traits in the dogs. The Cronbach ? was determined for each group to show

Analysis and Research for a data warehouse system

992 words - 4 pages Analysis and Research for a data warehouse system Data warehousing is a difficult system and has to have the capability deliver quality data. An operational database is one which is used by organizations to run its day to day database activities. They are designed to handle rapid transaction processes with systematically updates. Velocity is important to operational databases. They are most commonly operated by office staff, and are on

Data Analysis and Interpretation of Social Media Use

971 words - 4 pages Chapter 4 – Data Analysis Below is Question wise analysis of data collected 1. What is overall work experience you have in marketing and branding domain? a). 0-2 years b). 2-4 years c). 4-6 years d). More than 6 years Interpretation: The above data shows that 68% of the Marketing personnel’s are in the field of

Data Analysis and Interpetation: Buy One Get One Free

2547 words - 11 pages DATA ANALYSIS AND INTERPRETATION 1) MAKE THE PRODUCT’S COST LESS PAINFUL TO THE THE CUSTOMER The value of a rupee to each consumer is different, i.e in economics terms it is said that marginal utility of money for each consumer is different. Therefore it makes it difficult for the marketer to make consumers part with their money. Before Flipkart, e-commerce was done by credit /debit cards, where the payment had to be done on the time of placing

Similar Essays

Data Collection Method And Analysis

1367 words - 5 pages Andersen, p. 12). Plan of Data Analysis Qualitative data collection techniques mostly aim at collecting knowledge about a specific problem which may elicit a problem during the translation of the texts obtained into a system dynamics. Some of the analysis techniques that can be used include; hermeneutics, discourse analysis, grounded theory, ethnographic decision models and content analysis. Hermeneutics involves using conversations and video tapes

Part A: Data Collection, Presentation And Analysis

1576 words - 6 pages Part A: Data Collection, Presentation And Analysis Survey Results Many human features are controlled by a single pair of alleles, one dominant and one recessive, that are inherited in simple Mendelian fashion. To examine this further, a survey was done on two of basic human features. The two phenotypes chosen for the survey were hand clasping (left over right being dominant) and tongue rolling (where the ability to do so is dominant

Data Collection & Analysis Paper

2584 words - 10 pages Data Collection and Analysis Paper PAGE 1 Data Collection and Analysis PaperThere are many problems that people are facing with the gas prices raising in today's society. Some problems include people not having the equitable funds necessary to keep up with the rising price of gas. Since we live in a society where transportation plays a huge role in maintaining a simple way of life, it is essential to address these rising problems. Therefore

Advantages And Challenges Of Data Analysis And Collection Methods

2322 words - 9 pages intrapersonal relationships. The focus of this research was emotional intelligence, so it was beneficial to use the Bar-on questionnaire. However, determining only these six components or sub-scales of emotional intelligence discussed under Bar-on and relating them with the job satisfaction, limits the determination of factors which affect job satisfaction. The data were collected in three ways for this research paper: Demographic Information collection